New BTS Photos From State Farm's Gotham City Commercial Surface; MCU Actor Who Played BATMAN Finally Revealed

New BTS Photos From State Farm's Gotham City Commercial Surface; MCU Actor Who Played BATMAN Finally Revealed

More behind-the-scenes photos from State Farm's Batman commercial have found their way online today and we finally know who suited up as the Caped Crusader (and he has a brief history with the MCU).

By JoshWilding - Mar 16, 2025 12:03 PM EST
Filed Under: Batman

State Farm recently launched a new marketing campaign featuring Gotham City's heroes and villains. It's hard to understand why it wasn't released during the Super Bowl (rumour has it the LA wildfires might have delayed the campaign), particularly as many have praised its movie-quality visuals. 

If the insurance company hoped that the spot would go viral, it's worked, and State Farm is on everyone's radar, as a result. In the promo, Batman - and "Bateman" - encounter many of Gotham's greatest supervillains, with the designs for characters like The Joker, Poison Ivy, and The Riddler singled out as being better than those we've seen in movies like The Batman and Zack Snyder's Justice League

Thanks to makeup artist Eliza Mollie Till and props builder Dan Crawley, we have several new behind-the-scenes photos. From the comic-accurate Poison Ivy to the teeth that gave the Clown Prince of Crime his iconic smile, the work that went into this promo is staggering.

Till has also confirmed that Batman was portrayed by Nicholas Hayner, a.k.a. Nick Filoiali'i. Before suiting up as the Dark Knight, he was a stunt performer on Captain America: Civil War and counts The Walking Dead and The Hunger Games: Mockingjay - Part 2 among his credits. 

We're sure DC Studios will have taken note of the positive reception State Farm's Batman commercial has received, though we expected James Gunn's DCU to deliver a comic-accurate take on Gotham and its many rogues, regardless.

As we explained earlier this week, the commercial was developed in collaboration with Highdive, with additional agencies supporting the 360-campaign including FleishmanHillard, Infinity Marketing Team, OMD, Optimum Sports, The Marketing Arm Warner Bros. Discovery, Creative License and ThisMachine.

The campaign features a diverse array of top talent, including Jason Bateman as "Bateman," Grammy-winning artist SZA as Catwoman, streaming sensation Kai Cenat as a Gotham City citizen, and popular content creator Jordan Howlett (a.k.a. Jordan the Stallion) as Commissioner Gordon. 

"For the first time ever, Batman and Bateman share the screen in a hilarious showdown that highlights the differences that set State Farm apart from its competitors," reads the official description of the TV spot. "Because when it comes to protection, you don’t just want coverage - you want State Farm."

You can watch the promo in its entirety by clicking here. As for those newly revealed behind-the-scenes photos, scroll through them in the Instagram galleries below.

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BATMAN State Farm Commercial BTS Photos & Video Reveal Better Look At Comic-Accurate Villains
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Slotherin
Slotherin - 3/16/2025, 12:12 PM
First off... Wow, cool work for such a baffling reason... Secondly, I just wanna know about that Poison Ivy... 😏
ProfessorWhy
ProfessorWhy - 3/16/2025, 12:14 PM
Such a good Joker. I can even tell he's damaged without writing it on his face
Matchesz
Matchesz - 3/16/2025, 12:56 PM
@ProfessorWhy - he’s literally the perfect look with some Jack Nicholson mixed in.
ProfessorWhy
ProfessorWhy - 3/16/2025, 1:09 PM
@Matchesz - it's like a younger, more fit combination of Nicholson and Romero. Looks wise, best live action yet
RolandD
RolandD - 3/16/2025, 12:19 PM
“It's hard to understand why it wasn't released during the Super Bowl, particularly as many have praised its movie-quality visuals.”

You might want to read articles written by your colleague. 😉Mark explained in his article that filming was delayed because of the LA fires.
McMurdo
McMurdo - 3/16/2025, 12:24 PM
@RolandD - I think those two are at war, potentially.
JoshWilding
JoshWilding - 3/16/2025, 12:26 PM
@RolandD - That’s interesting if true. I’ll look into it.
JoshWilding
JoshWilding - 3/16/2025, 12:32 PM
@RolandD - Yeah, just looked and I can’t see any mention of the LA fires, so maybe you read that elsewhere? Doesn’t look like I missed anything by not reading it, anyway! 😅
RolandD
RolandD - 3/16/2025, 12:35 PM
@JoshWilding - My mistake. I spent way too much time reading about this stuff. I just need to put my phone down.😂
JoshWilding
JoshWilding - 3/16/2025, 12:40 PM
@RolandD - Haha, it’s cool, man! I’ve done some digging, and yeah, it does seem the wildfires played a role in this not dropping sooner. Added a small update. 👍🏻
JoshWilding
JoshWilding - 3/16/2025, 12:42 PM
@McMurdo - User Comment Image
McMurdo
McMurdo - 3/16/2025, 1:00 PM
@JoshWilding - lol. Just picking up the vibes my friend. Just picking up the vibes!
RolandD
RolandD - 3/16/2025, 1:02 PM
@JoshWilding - Sweet. My job here is done even if my original comment was kind of smarmy. I appreciate your respectful replies.
Malatrova15
Malatrova15 - 3/16/2025, 1:05 PM
@McMurdo - if true that deserves His own article even More than another three part interview by an actor who portrayed Person im Bus Stop #4 but Is starring a new direct to video slop whit apahasia stricken Bruce Willis
McMurdo
McMurdo - 3/16/2025, 1:15 PM
@Malatrova15 - User Comment Image
JoshWilding
JoshWilding - 3/16/2025, 1:36 PM
@McMurdo - You’re an intuitive fellow is all I’m saying. 🤐😅
McMurdo
McMurdo - 3/16/2025, 1:52 PM
@JoshWilding - careful or Chandler will write an expose on this 👀
MakeAmericaGrea
MakeAmericaGrea - 3/16/2025, 3:06 PM
@JoshWilding -

Have you and Mark met in person?

Are you friends?

Do you talk with each other?
ModHaterSLADE
ModHaterSLADE - 3/16/2025, 12:21 PM
This was a lot better than I thought it'd, and the build of the actor for Batman was right in line with what Creature Commandos showed.
McMurdo
McMurdo - 3/16/2025, 12:24 PM
It did a whole lot of nothing for me, personally. But glad others are seemingly so enthralled by this State Farm advertising campaign.
bobevanz
bobevanz - 3/16/2025, 12:40 PM
I was really confused when I saw this commercial. Like what's the [frick]ing point
UltimaRex
UltimaRex - 3/16/2025, 1:35 PM
@bobevanz - State Farm would like you to buy some insurance.
Malatrova15
Malatrova15 - 3/16/2025, 1:39 PM
@bobevanz - Insurance Is important, Allah willing we Will never need It but the world Is as ugly as It gets , the world Is a mess and you need to be prepared .
NicolausCopernicus
NicolausCopernicus - 3/16/2025, 12:40 PM
Careful What You Wish For



MakeAmericaGrea
MakeAmericaGrea - 3/16/2025, 3:03 PM
Uh, yeah, an MCU stunt performer isn't an MCU actor. Not in the way people think.

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