BLUE BEETLE: Warner Bros. May Have Already Given Up On Latest DCEU Movie Based On Rumored Digital Release Date

BLUE BEETLE: Warner Bros. May Have Already Given Up On Latest DCEU Movie Based On Rumored Digital Release Date

Blue Beetle is likely the latest DC Extended Universe flop released in theaters this year, but a rumoured Digital release date for the movie suggests Warner Bros. Discovery has already thrown in the towel.

By JoshWilding - Aug 24, 2023 06:08 AM EST
Filed Under: Blue Beetle
Source: MaxBlizz

Blue Beetle opened to just $25 million at the North American box office and all signs point to it being another DCEU flop. 

The movie only cost $120 million to produce (which goes in its favour) but Blue Beetle also opened to just five figures in many countries, suggesting the international box office will be unable to save it. In the U.S., Warner Bros. has blamed its performance on the weather. 

With a 77% Rotten Tomatoes score, it's a shame to see the year's best-reviewed DC title struggle in this way but has Warner Bros. already given up on it? 

If so, that's massively disappointing but a new rumour suggests the current plan is for Blue Beetle to hit Digital platforms on September 19. A release window this short is a strong indication a studio has accepted a movie won't make much of a financial impact in theaters moving forward but we should note that nothing is confirmed yet. 

Interestingly, a Home Entertainment debut this soon might ultimately benefit Jaime Reyes' origin story.

For starters, it means those who skipped Blue Beetle in theaters will likely pay to watch the movie at home and that increases the odds of Warner Bros. recouping its costs. Plus, if it's a hit on Digital, that increases the odds of James Gunn fulfilling his promise of bringing the hero into the new DCU. 

An argument could be made that, whatever Blue Beetle makes, it's better than the HBO Max debut which was originally planned. 

In Blue Beetle, recent college grad Jaime Reyes returns home full of aspirations for his future, only to find that home is not quite as he left it. As he searches to find his purpose in the world, fate intervenes when Jaime unexpectedly finds himself in possession of an ancient relic of alien biotechnology: the Scarab.

When the Scarab suddenly chooses Jaime to be its symbiotic host, he is bestowed with an incredible suit of armor capable of extraordinary and unpredictable powers, forever changing his destiny as he becomes the superhero known as Blue Beetle. 

Blue Beetle is now playing in theaters.

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CyberNigerian
CyberNigerian - 8/24/2023, 6:34 AM
@PlusUltra - They managed to squeeze out extra cash from this movie by virtually doing zero marketing and only paying for distribution.

In a way, it is kind of a success, monetarily speaking, considering it was only meant to attract new subscribers to the worst streaming platform available.
JuanRGuijarro
JuanRGuijarro - 8/24/2023, 1:17 PM
@CyberNigerian - is not going to Disney + or paramount + so I dont know what are you talking about
FireandBlood
FireandBlood - 8/24/2023, 6:32 AM
Now you can see the movie the way it was meant to be seen 🤣
bobevanz
bobevanz - 8/24/2023, 8:31 AM
@PlusUltra - You don't even give reasons, you just pile it on like the other trolls on here lol
FireandBlood
FireandBlood - 8/24/2023, 8:32 AM
@bobevanz - Reasons for what? The movie was made for streaming.
bobevanz
bobevanz - 8/24/2023, 8:33 AM
@PlusUltra - just like Black Panther 2 lmao
FireandBlood
FireandBlood - 8/24/2023, 9:03 AM
@bobevanz - This little CW special won’t even make half of Black Panther 2’s opening weekend in its entire run. Cope with that haha
Deklipz
Deklipz - 8/24/2023, 9:40 AM
@PlusUltra - But... but... it was filmed for IMAX according to the commercials... did they really screw up that bad and mean to write filmed for HBOMAX?
MrDandy
MrDandy - 8/24/2023, 9:48 AM
@bobevanz - Blue Beetle was literally made for TV (and it felt like it). It was supposed to only be on HBOMAX
TheHumanSpider2
TheHumanSpider2 - 8/24/2023, 10:34 AM
@PlusUltra - Literally.
CoHost
CoHost - 8/24/2023, 6:32 AM
Fun Fact: A movie's life doesn't end after theaters. This has the makings of a hit on digital/streaming.
HammerLegFoot
HammerLegFoot - 8/24/2023, 6:46 AM
Here's my fan theory. "After The Leader is taken into custody by Black Widow after the events of The Incredible Hulk, Samuel Sterns is locked up on the raft. When it comes to light that SHIELD is really HYDRA, he starts working for them. When Hydra collapse, Sterns is freed and has been working in the shadows for years, plotting TO TAKE OVER THE WORLD!" How does that sound? Does it suck? Also, I'm definitely going to watch Blue Beatle when it hits streaming.
bkmeijer1
bkmeijer1 - 8/24/2023, 6:56 AM
@HammerLegFoot - ''After The Leader is taken into custody by Black Widow after the events of The Incredible Hulk''

Sounds like someone knows what happened in the Fury's Big Week tie-in comic.
HammerLegFoot
HammerLegFoot - 8/24/2023, 7:16 AM
@bkmeijer1 - Gotta keep the continuity going babay
bkmeijer1
bkmeijer1 - 8/24/2023, 7:49 AM
@HammerLegFoot - the written media associated with the cinematic universe never really felt like primary continuity. Same with Star Wars really.

Anyway, I'm still waiting for a good edit of the Phase 1 movies into a Fury's Big Week movie/show.
S8R8M
S8R8M - 8/24/2023, 6:50 AM
'Only £120 million.'🤣
FireandBlood
FireandBlood - 8/24/2023, 7:01 AM
@S8R8M - Right? That’s money lost considering it made none of it back
GhostDog
GhostDog - 8/24/2023, 6:56 AM
Sadly and/or oddly poetic that it so quickly ends up on the platform it was originally intended to be released on
MosquitoFarmer
MosquitoFarmer - 8/24/2023, 7:38 AM
Everyone who watches media has been conditioned to enjoy it from the comfort and safety of their own home, especially tailored and honed in recent years from all parties contributing content. It was destined to get seen the most at home.
MaxPaint
MaxPaint - 8/24/2023, 8:09 AM
We all knew it was DOA, no surprise here, now onto the next thing.
bobevanz
bobevanz - 8/24/2023, 8:33 AM
Very few people actually dissect and discuss the meat and potatoes of movies on here. I'm one of them, I back my shit it with plausible data and try to stay unbiased as possible until I see something. Then I'll give reasons why I like or don't like a movie. Most of you just bash for likes, most of you don't know wtf a good movie even is, most of you don't even watch other movies aside from cbm's, what a sad lot. Use your 4 dollars from mummy and go see it on Sunday
bobevanz
bobevanz - 8/24/2023, 8:35 AM
?si=Xh4fUIxOTLb-OSi4
Matador
Matador - 8/24/2023, 8:49 AM
@bobevanz -

FireandBlood
FireandBlood - 8/24/2023, 9:20 AM
@bobevanz - Ain’t nobody spending 4 dollars on blue beetle son
MyCoolYoung
MyCoolYoung - 8/24/2023, 10:16 AM
@bobevanz - I'm all for discussing movies. I Complain about the same things around here, but this whole good movies or bad movies thing we like to pull around here ain't it.

If a "bad" movie entertains someone and a "good" movie bored them to death why would they continue to watch it? People can say high art 1 million times but the good movie failed. Movies started off as past times and that's what people use them for. We aren't curing cancer by watching Oppenheimer
SuperiorHeckler
SuperiorHeckler - 8/24/2023, 8:59 AM
"Warner Bros. has blamed its performance on the weather."

As far as excuses go, I guess it's better than saying "My dog ate the money-making version." 🫤
Matador
Matador - 8/24/2023, 9:03 AM
Boy was I wrong and generous I thought it would make as much as the last Power Rangers movie.





Granted it's only been a week in but that's a very bad start just like the Beetle and the hare.
mountainman
mountainman - 8/24/2023, 9:10 AM
If they didn’t spend much on marketing, which they obviously didn’t, it really won’t be that big of a loss.

It was made for HBO max then moved to theaters. So originally the investment was for their streaming service anyway.

This isn’t a bomb the same way The Flash and Shazam 2 were.
FireandBlood
FireandBlood - 8/24/2023, 9:22 AM
@mountainman - They spent at least upward 50M on marketing. They’re taking a massive loss, even if it isn’t as big as The Flash. They had no business spending 120M on this movie. They spent less on Harley Quinn and it made more.
mountainman
mountainman - 8/24/2023, 10:15 AM
@PlusUltra - That seems like a crazy marketing budget given the lackluster marketing campaign we got.

These Warner’s execs have no idea what they are doing. They are lucky Barbie bailed them out this year.
mountainman
mountainman - 8/24/2023, 10:17 AM
@PlusUltra - Oh and to the other point about having a larger budget than it should have, I agree.

But that was already done before the move to theaters. Lots of streaming services are spending big on shows and movies, and the return on that investment doesn’t seem to be there.

Highly doubtful Amazon benefitted from their money spent on Rings of Power for example. Apple is spending a lot on some of their shows too.

It’ll be interesting to see how the industry shifts now that box office takes are lower overall than a few years ago and it looks like the streaming boom has waned.
DocSpock
DocSpock - 8/24/2023, 9:32 AM

This was an okay movie, but unremarkable & soon forgotten.

But oh BOY!! Gunn is gonna bring him in one his new DCU!!! Maybe he'll be the 423rd character crowding Superman out of his own movie.

Deklipz
Deklipz - 8/24/2023, 9:43 AM
@DocSpock - It wasn't really 'ok' though... it looks and feels like a TV movie. It feels cheap. It would have felt right popping up as a broadcast TV special a decade ago.
DocSpock
DocSpock - 8/24/2023, 9:51 AM
@Deklipz -

I could agree with that. It was pretty cheap looking. Kinda like watching Ant-Man if it were made on the budget of the first Power Rangers movie.

AmazingFILMporg
AmazingFILMporg - 8/24/2023, 9:43 AM
The film flopped and was made for streaming. Zaslav made yet another terrible decision 🤡
slickrickdesigns
slickrickdesigns - 8/24/2023, 10:02 AM
Nothing says we lied about this being the first film in the DCU like pulling it from theaters early and putting straight to streaming. Gunn will be answering questions like, I never said this film was part of the DCU I just said the actor might play a role in the DCU.
MarvelZombie616
MarvelZombie616 - 8/24/2023, 10:14 AM
Look, i watched every super hero movie since Superman II in theaters (with the exclusion of Wonder Woman 1984) and this was the worst one that i remember.
mountainman
mountainman - 8/24/2023, 10:19 AM
@MarvelZombie616 - Worse than Catwoman, Elektra and Fant4stic?
MarvelZombie616
MarvelZombie616 - 8/24/2023, 5:41 PM
@mountainman - Actually yes.
I thought about Elektra too and enjoyed that one more.
Fant4stic had a great 1st half inspired by the Ulimate F4 comics, then the money ran out and the movie turned to shit.
Catwoman with Halley Barry may have been worse, though.
I would need to rewatch it to make that judgement.
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