DC has partnered with
Cinemedia to advertise for their 52 title reboot in cinemas before movies. According to
Comic Book Resources there will be a 30 second advertisement that will run before movies in theaters. Each advertisement will be tailor made to include information on the areas local store. Ads will run August 31 to September 30.
DC ENTERTAINMENT TEAMS WITH NATIONAL CINEMEDIA FOR MOVIE THEATER ADVERTISING PROGRAM FOR DC COMICS – THE NEW 52!
DC Entertainment is proud to announce a partnership with National CineMedia (NCM) for a movie theatre advertising campaign to promote DC COMICS – THE NEW 52! Advertising this unprecedented event at the movies alongside some of Hollywood’s biggest films will make it easy and affordable for retailers to reach a mass audience of readers and generate unparalleled buzz and sales.
A 30-second commercial for DC COMICS – THE NEW 52! will be created for retailers by NCM and each spot will be customized to include an end-card that promotes a specific store – including its logo, address and special offer message.
“We urge retailers to take advantage of our 75-percent special event co-op reimbursement to get the word out to both new and lapsed readers in their areas.” stated Bob Wayne, senior vice president of sales, DC Entertainment.
Interested retailers can call 1-800 SCREEN 1 (1-800-727-3361) today to get in touch with their local NCM account director. The five-week flight will run from 8/31/11 – 9/30/11.
What do you think, is this a smart move on DC's part trying to get some publicity in the movie world? Or will this idea blow up in their face. Leave your comments in the comment boxes below.
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