Warner Bros. Strikes Deal With AMC To Return To A 45-Day Exclusive Theatrical Window In 2022

Warner Bros. Strikes Deal With AMC To Return To A 45-Day Exclusive Theatrical Window In 2022

As part of a new deal with AMC Theatres, Warner Bros. has agreed to ditch simultaneous day-and-date releases and return to an exclusive, 45-day theatrical window in 2022. Find out more right here...

By MarkCassidy - Aug 10, 2021 04:08 AM EST
Filed Under: DC Studios
Source: Via THR

It seems Warner Bros. will soon begin to move away from its simultaneous theatrical and HBO Max release strategy, as the studio has struck a deal with AMC Theatres to return to an exclusive, 45-day theatrical window in 2022.

“We’re especially pleased Warner Bros. has decided to move away from day-and-date,” said AMC CEO Adam Aron during an earnings call. “We are in active dialogue with every major studio.”

WarnerMedia's decision to debut WB's entire 2021 slate in theaters and on streaming at the same time did not sit well with cinema operators, and the company even faced backlash from some of the filmmakers involved. In some respects, it was an understandable response to the COVID-19 pandemic, and while rising cases due to the Delta Variant are still a concern, it sounds like at least one major studio is expecting things to have returned to some semblance of normality by next year.

Making tentpole releases available to stream for no extra costs to subscribers was always going to negatively impact box office takings, with James Gunn's The Suicide Squad the latest to underperform with a disappointing $26M opening weekend in the U.S.

Disney took a similar approach, of course, but the additional $30 Disney+ Premiere Access fee does seem to have made at least some difference (though Black Widow did suffer a massive second weekend drop).

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KWilly
KWilly - 8/10/2021, 4:56 AM
Lord knows DC will be in trouble if The Batman isn't a box office hit. So good decision.
DoubleD
DoubleD - 8/10/2021, 5:14 AM
@KWilly - The Batman will be facing the same HBOMax problem.
Conquistador
Conquistador - 8/10/2021, 5:21 AM
@KWilly - It will make money, probably not TDKR money, but it will do.

I'm hoping they delay Dune and Matrix to 2022. I could wait a few months.
LameLuka
LameLuka - 8/10/2021, 6:51 AM
@KWilly - I would be surprised if that movie makes less then 500 milion
CAPTAINPINKEYE
CAPTAINPINKEYE - 8/10/2021, 4:56 AM
Hopefully 2022 gets us closer to normal and COVID gets further and further away from our lives
Kumkani
Kumkani - 8/10/2021, 4:57 AM
This sounds like a good thing
Mugens
Mugens - 8/10/2021, 4:58 AM
Makes sense but also sounds like they have been paying attention to the ScarJo vs. Disney contract suit going on.
Hulkh8liars
Hulkh8liars - 8/10/2021, 2:14 PM
@Mugens - every studio that hasn't already will be going back to theatrical exclusivity, especially with the bigger budget films
Origame
Origame - 8/10/2021, 5:02 AM
TheMapleSyrup
TheMapleSyrup - 8/10/2021, 5:09 AM
I mean a DC movie hasn't been a wild financial success since Aquaman and Joker. Shazam, BOP, WW84, TSS, none of them made crazy bank. I'm honestly just glad the company hasn't folded at this point.
bkmeijer2
bkmeijer2 - 8/10/2021, 5:19 AM
@TheMapleSyrup - I'm hoping for the opposite after the Warner/Discovery merger in that we'll just get a seperate DC Studios
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