The Walt Disney Company's flagship streaming service, Disney+, officially launched yesterday and already has surpassed 10 million sign-ups. While Tuesday's launch did come with some technical errors that prevented users from connecting with the service, it still appears that a good amount of customers were able to sign-up for the eagerly awaited product.
To put Disney+'s launch numbers into perspective, Netflix reported having 60 million paid domestic members and over 97 million international in its third quarter of 2019. The Disney-owned Hulu reported having more than 28 million subscribers in May. As CNBC notes, it took five years for CBS to reach 8 million streaming subscribers combined for CBS All Access and Showtime.
It's worth mentioning that Disney+ did launch with a seven-day free trial, so it's possible that this figure doesn't fully represent paid-customers. Disney also didn't clarify as to whether the 10 million sign-up figure includes presales. Additionally, the subscriber numbers could have also been boosted by Verizon's promotional deal offering its customers a free year of Disney+. Specific details aside, the 10 million subscriber mark is a flashy milestone that has impressed investors; Disney's stock was up nearly 5 percent today.
DIsney+ is currently available for $6.99 per month or $69.99 for the year. There's also a bundle that packages Disney+, Hulu, and ESPN+ all for just $12.99 per month, which is the same price Netflix charges for its standard HD plan. With all of the properties owned by Disney, there's no question Disney+ provides a valuable offering between its original new content and classic shows and movies.
Have you signed up for Disney+ beyond the seven-day free trial?