Last week, HBO Max was rebranded as "Max," and Warner Bros.' big promise for the streaming platform is that it will boast a rebooted Harry Potter TV series. The streamer has a decade-long plan for the Wizarding World franchise, and new actors will take over these iconic roles for what's been described as an "authentic" retelling of J.K. Rowling's novels.
The movies remain beloved among fans, and there's even an entire exhibit dedicated to the franchise in England.
It's hardly surprising that many people have reservations about this remake, especially when the actors and visuals in the original series are nothing short of iconic. However, a recently released teaser confused many fans when it made use of the classic Harry Potter theme and logo.
Talking to Variety (via SFFGazette.com), Pato Spagnoletto, global chief marketing officer of direct-to-consumer at Warner Bros. Discovery, was asked whether this means those familiar elements will be part of the small screen reboot.
"We are so excited to have that franchise come back. It’s really entertained so many of us in the last 20 years. It’s so early on, honestly, that I don’t want to mislead you one way or the other," he explained. "We are just starting on the journey of what the content will look like, how it will be produced and shot."
"And obviously the marketing point is intended to reflect the actual content. So what we showed on the screen was just an illustration of the history and the richness of that, and is not necessarily an illustration of what we plan to market and how we plan to market the new content."
In other words, they have nothing to show yet and this was just a way to get subscribers excited about what they can expect from the Harry Potter franchise on Max. The time will come to create a new logo and theme for the property, though we don't envy whoever has to try and follow what's come before when it's so ingrained in the minds of fans.
This new Harry Potter series doesn't currently have anything close to resembling a premiere date, but it is officially in the works.