Kevin Feige Talks About Building A Cinematic Universe
When you hear the word MARVEL, you already know about their cinematic universe because of how popular it has been throughout the years. You can say that MARVEL has a formula that has worked for them which leads to their big pay offs. Now Kevin Feige is here to tell those that wish to create such a universe. We have seen that other companies such as Sony and WB have not had such success into building their universe. Hopefully they can take some of the advice that Kevin will give and use it to make their universes better for fans and for audiences. So true believers let's find out what the President of Marvel Studios has to say.
Kevin Feige has talked with Vanity Fair as he explains that you should not worry about creating a universe. "The only advice, and I’ve sort of said this already today, is don’t worry about the universe. Worry about the movie," Feige told Vanity Fair. "We never set out to build a universe. We set out to make a great Iron Man movie, a Hulk movie, a Thor movie and then be able to do what, at the time, nobody else was doing: put them together."
It doesn't stop there as Kevin explains how he wants to give the fans the feel of their favorite characters coming together. "Bring that experience that hardcore comic readers have had for decades of Spider-Man swinging into the Fantastic Four headquarters, or for Hulk to suddenly come rampaging through the pages of an Iron Man comic," Feige confessed. "We thought it would be fun for film goers to get that same—on a much bigger canvas—rush, because there is something just inherently great about that: seeing character's worlds collide with one another."
Kevin also talks about Infinity War and the different types of characters such a movie has as it's the start of the ending of Phase 3. "That’s what is so amazing every day on the set of Infinity War. These characters have no business being in the same room together. It’s ridiculous," Feige noted of the third Avengers movie. "Everyone within Marvel Studios just knows the individual movie trumps the overall picture. If there’s a better idea for a movie—if we were going to plant a seed in this movie that was going to be awesome and pay off three movies later, but that seed is not working and that seed is screwing up the movie, good bye. We’ll do something else later."
We end this off with Feige talking about not creating a universe but making movies that entertain and lead of to even bigger things. "Make that movie work. The notion of sitting down going, 'Let’s build a cinematic universe,' might be a little off," Feige notes. “Let’s sit down and make a great movie and if people are interested in that, there are ways and ideas to tie them together going forward.”