Disney Furious Over "Ho White" Beer Campaign

Disney Furious Over "Ho White" Beer Campaign

The owner of Marvel Comics is not very pleased with the way its characters' likenesses are being used to sell Jamieson's Raspberry Ale.

By bsprecher - Oct 17, 2009 02:10 PM EST
Filed Under: Other
Source: Daily Telegraph

In an effort to convince hard-nosed Australians that its new Raspberry Ale is "anything but sweet," Jamieson's is promoting the new beer with an ad campaign featuring "Ho White" and her seven "filthy" dwarves, an obvious take-off of Marvel Comics-owner Disney's classic Snow White characters.

Apparently, Disney is aware of the campaign and reps for Jamieson have confirmed that they have had "a little bit of contact" with the House of Mouse. It's unclear whether the beers will be recalled and relabeled, but the artwork has already disappeared from the Jamieson website.







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Bijous
Bijous - 10/17/2009, 2:19 PM
God, they had to know they were going to get into trouble over this. They probably just did it for the publicity, which they are obviously getting.

Hmmm...wonder how I can get my hands a six-pack of this stuff!
LEEE777
LEEE777 - 10/17/2009, 2:19 PM
Lmao!! Thats a real SNOW WHITE!!

KUDOS @ BRENT!!! ; D



Bwahahhahahhaha!!
LEEE777
LEEE777 - 10/17/2009, 2:24 PM
TEA @ Ewwwwww lol!!! ; D

How did you get a PIC of all my EX-es??????
supersteveprime18
supersteveprime18 - 10/17/2009, 2:27 PM
funny shit tea
Bijous
Bijous - 10/17/2009, 2:29 PM
Ewww...stay away from "Itchy." Who knows what she's scratching at! XP
hippopotamusprime
hippopotamusprime - 10/17/2009, 2:35 PM
Disney is a big bully. They don't control the rights to Snow white. it is a fairy tale hundreds of years old. They should tell Disney to screw off.
shibazz
shibazz - 10/17/2009, 2:43 PM
Nice Son! sorry feelin a little Gansta today &)
shibazz
shibazz - 10/17/2009, 2:51 PM
ITs my Freakin BirthDay Weekend! :) LIBRAS RULE!!! Now somebody pour me a Drink!
stopdropandroll
stopdropandroll - 10/17/2009, 2:56 PM
Kittenkiller, I don't think the problem is in Jamieson's use of Snow White and the dwarfs themselves; it is in the likeness of Snow White that Disney created in their film that's the problem.
Bijous
Bijous - 10/17/2009, 3:00 PM
@kittenkiller: Yeah, what stopdropandroll said. If they had made her blonde and made the dwarves different, they probably couldn't have sued, but they look exactly like Disney's characters.
Bijous
Bijous - 10/17/2009, 3:00 PM
You can totally tell it's not a U.S. beer because of the character "Dodgy." I never hear Americans saying that, but every Brit I've ever met has said it. "My dodgy knee."

Happy birthday, Shibazz!
TheBumblingIdiot
TheBumblingIdiot - 10/17/2009, 3:05 PM
thats a movie i would pay 2 see
Bijous
Bijous - 10/17/2009, 3:29 PM
@tea: Right, sorry. That would be like you calling me Canadian, I suppose.

Take off, eh!
BrotherQStark
BrotherQStark - 10/17/2009, 3:48 PM
[frick] DISNEY BECAUSE THEY BOUGHT MARVEL I SAY MAKE FUN OF DISNEY LIKE FAMILY GUY DOES
GUNSMITH
GUNSMITH - 10/17/2009, 4:01 PM
DAMN.
Gose
Gose - 10/17/2009, 4:54 PM
AH, I can see it now, no more cold beers and cheap cigars for the Wolverine .....
slimybug
slimybug - 10/17/2009, 5:19 PM
You just know the Disney execs who are "furious" over this are just chuckling about it in their offices. "Oh year, uh *chuckle* Issue a press release that we're *chuckle* furious about this!"
KillerOfSaints
KillerOfSaints - 10/17/2009, 5:35 PM
@ GRIF..youre not serious right? i mean watching Little Mermaid does make me wanna play pocket pool beacuase of how they draw ARIEL
shibazz
shibazz - 10/17/2009, 6:57 PM
Thanks TEABAG!!! someday i will visit the homeland of whomever it was that took a chance on a young Native American boy. I would love to meet my English Fam! Now where did i leave my Mimosa!?
Magicfingers
Magicfingers - 10/17/2009, 8:18 PM
This is one of the funniest things I've seen on this site... And yeah, I'd do her. ;)
FifthSun
FifthSun - 10/17/2009, 8:28 PM
@luffy geez man...will you quit posting that damn video !!!
Shadowelfz
Shadowelfz - 10/17/2009, 9:10 PM
No, Fithsun. He probablly wont.
SoItGoes
SoItGoes - 10/17/2009, 9:11 PM
great
HavokNinja93
HavokNinja93 - 10/17/2009, 10:28 PM
i love it.
SKGannbit
SKGannbit - 10/17/2009, 11:00 PM
i'm with fifth, get rid of that video, it got old a looooooooooooooooooooong time ago! ;)
Denn1s
Denn1s - 10/18/2009, 3:31 AM
wow snow white is hot...
breakUbatman
breakUbatman - 10/18/2009, 4:22 AM
I love the way Marvel Comics Owner is thrown into this article some serious comic book related stuff here.
shibazz
shibazz - 10/18/2009, 4:48 AM
@All- so it is my Birthday weekend anda Psychic did tell me that this year "later" that i would be re-creating myself a... and to hold onto what i loved most. Well that being said.... my GF as beautifuli as she is... she is free Ya'll! I am officailly out... on my b-Day Weekend Too! Oh the walls of She-Landria will shake Too-Night! I am sad...it is a new life just as the Psy-Lock i mean, Psy-chic said.... The Eagle is watching over me... the Wolf is strong in me. I have wolf/eagle spirit. And i am alone.
MarkCassidy
MarkCassidy - 10/18/2009, 4:52 AM
Is it your birthday weekend Shibazz??;) Happy [frick]ing birthday, Im also a Libra and we do rule.

Luffi, I feel I should tell you, if by some chance we ever run into each other I'm going to kick you relatively hard in the balls.
Shadowelfz
Shadowelfz - 10/18/2009, 7:35 AM
Shibazz- That's funy its my birthday too. As well as my friends, two cousins, and three older friends including one of my ex's. Damn, there seems to be a lot of Libras going around ;)

Luffi- In my experience, there are two types of anime fains: There are the normal, well-adjusted fans like myself who pursue it as a hobby, and there are the obsessive ones whose love for the genre has over-ridden their higher-thought process, melding into their psyche's and 'becoming' them. They live and breath anime, which is fine, execept it tends to freak people out and make the rest of us look bad. Please, chill out with these random videos. You are definatly turning more people away with them then converting future enthusiasts. And your also propogating the growing myth that all anime fans are ill-adjusted weirdos. Please, man. Stop. We have a hard enough time to getting people to consider it a legetimate genre without hardcore fans freaking others out.
captainmarvel99
captainmarvel99 - 10/18/2009, 7:41 AM
thats great stuff!
Shadowelfz
Shadowelfz - 10/18/2009, 2:18 PM
Thanks Teabag :)
shibazz
shibazz - 10/18/2009, 5:25 PM
@RoR-01: Thanks Irish! honestly i have to say as lame as this B day has been.... i am totally enjoying myself. I do not love carnage for carnals sake ... but i can appreciate the movement from one place to another.... maybe that is why my father gave me the middle name "Running Stream" my father was born and now i exist! LIBRA! I will post my horoscope tomorrow as it is my official B Day! Tonight i am eating a Papaya and Prawn salad over brown rice with fresh green onions as a topping and of course a glass of Chardonnay :) OH and i just finished gesso-ing 3 canvases . I think i will move to Lake Tahoe this winter for the SnowBoarding Season..... ahhhh the Tahoe 10.... thats what we call girls who put on weight after moving to Tahoe. Its soooooo snuggly up there! squirt!
Phinehas
Phinehas - 10/18/2009, 7:38 PM
Hey...it was my birthday last Sunday! Happy Birthday, Shibazz!
shibazz
shibazz - 10/18/2009, 8:41 PM
@Phinny and Rorsy Nugs- Happy Birthday you sexy Emminneffers! It good to be Libra!!!! you all should try it next time.... at least thats what i tell the ladies. Then i show'em the goods. Jedi, i know.
JerusalemJr
JerusalemJr - 10/19/2009, 12:20 PM
Happy belated birthday Shibazz. Hope it ended up rocking for you.
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