The Box Office Breakdown

The Box Office Breakdown

A look at comic book movies and their performance at the box office over time. Which movies are bombs? Which have been successful?

Editorial Opinion
By ecksmanfan - Dec 30, 2010 12:12 PM EST
Filed Under: Other
Source: Box Office Mojo

It's no secret that The Dark Knight and the Spider-Man films have been hugely successful at the box office. The Dark Knight took in an astounding $533 million dollars at the domestic box office as well as breaking (and stil holding) 23 records for box office performance. The Spider-Man franchise has taken in over $1.1 billion dollars total. And of course, we can not forget the Iron Man and X-Men franchises that have brought in $630 million and $784 million, respectively. These franchises are among the most profitable in film history, and with the exception of a few of them, they are all critically acclaimed a nd adored by fans, making them extremely successful in all aspects.

I've decided to take a look at the comic book movies over the past 30 years or so and examine their Box Office takes. I have found some pretty interesting things, one of them has me surprised that studios and Hollywood even continue to look at comics and graphic novels for inspiration any more.

I'd like to clarify the definition of what a "Box Office Bomb/Flop" actually is first of all. When looking at whether or not a film is a success, you have to compare the budget of the film compared to the DomesticBox Office take. For the sake of this article and in the United States in general, the domestic take is consists of the Box Office numbers from both the United States and Canada. The World Wide Gross would be everything outside of the US and Canada. In order for a film to be considered a "Bomb/Flop," the domestic gross has to be less than the production costs. The information I have provided does not account for marketing costs for the movies, so there can add in several million dollars on top of the production costs.

I have already discussed the most profitable comic book films in my opening word above, so lets take a gander at the movies that have performed less than stellar. The most recent bomb would be Edgar Wright's Scott Pilgrim vs. The World.The movie had a budget of about $60 million and took in a mere $32 million domestically. What is surprising about this movie is that is loved by fans and, for the most part, liked by critics. It is a young and hip movie, targeted towards one of the most desired demographics out there: young, teen boys. But for what ever reason, it failed to produce the numbers that were expected of it.

Another notable failure would be the ever-popular Catwoman, starring HalleBerry. This movie was given a budget of $100 million, which is a pretty good sized budget for a comic book movie. This little gem took in just over $40 domestically and $82 million world wide. I think we all know why this film didn't work. A terrible storyline and a bad choice in a lead actress are at the top of a very long list.

There are several films that can technically be called bombs that really surprised me; most of which are right on the cusp of being successful. Some surprised me because of how bad the movies actually is and how much said movies brought in. Others, I thought they actually performed better than they did:

Hellboy $66 million budget $60 million domestic take
Hellboy II $85 million budget $76 million domestic take
Watchmen $130 million budget $108 million domestic take
Superman Returns $270 million budget $200 million domestic take
The Incredible Hulk $150 million budget $135 million domestic take

Now, you would think that a film that rakes in over $200 million would be a box office hit, but when you dump $270 million into said film, things don't quite balance out. However, if you look at Hellboy, it is right on the threshold of being a successful movie, enough so that a sequel (and hopefully a third...del Tor? Are you listening?) was put into production. Hellboy II: The Golden Army performed in pretty much the same fashion as it's predecessor did, coming just shy of breaking even.

So what is the biggest comic book movie box office bomb? It all depends on how you look at it. If you look at just the domestic gross and ignore the film budget, then that would be The Punisher: War Zone, which brought in a staggering (<---- Sarcasm) $8 million domestically. but if you take the film's budget into account, then the biggest bomb would be the Josh Brolin starred Jonah Hex. With a budget of about $47 million and an domestic gross of about $10.5 million, it only made 21% of it's money back.

How about the most successful comic book movie? I think it goes without saying that the highest grossing movie would be The Dark Knight. But, if you look at the amount of money grossed compared to it's budget, the winner would yet again involve the Bat. However, you'd have to go back to 1989. Tim Burton's Batmanhad a budget of $35 million and took in about $251 million. They gained back an unbelievabele 717% on their "investment," so to speak.

One of the most surprising thing that I discovered was that out of the 54 comic book movies I looked at, 22 of those can officially be called flops. That is nearly half of all CBM's that have failed to make their money back. If i were to account for the marketing costs, that number would grow from 22 to 27, making it exactly half of them. This actually makes me wonder why Hollywood continues to look at comic books and graphic novels as a source for films. Obviously, a film like Iron Manhas proven that a second tier character (as far as the general public is concerned) can be successful. But I am surprised to see that they continue to adapt lesser known characters and stories such as The Losersand The Surrogates.

What it comes down to I guess is that, as with any film, it is just a gamble as to what movie-goers will like and dislike. As long as Hollywood and it's studios are willing to put money into characters that many of us never thought would ever see on screen (and do them justice), then I'm OK with this. Hopefully, the "suits' will take a step back and take a look at what has been successful and take some notes. Not only should they be look at which CBM's have been successful, but more importantly, WHAT made them successful. We have seen time and time again that just because you have an A-list actor in your movie, it does not mean box office gold.

Tell me what you think. I have all the box office numbers, budgets and the like, so if you want more info on certain movies, let me know, I can get it posted. On a side note, I do not confess to beeing a math genius, so if the above numbers don't calculate, blame my local education system for my inadequacies.
About The Author:
ecksmanfan
Member Since 10/22/2008
Compared to many people on CBM, I'm a relative newbie to the comic book world. I've just recently (within the last 10 years or so) started reading comics. However, I've been a fan of comic book characters nearly all my life, thanks to cartoons like the X-Men Series and Batman. Been downhill ever since.

I am an avid movie watcher and run my own movie website,(GeekBoyMovieNews) which covers a wide variety of movies, books and television news. There is nothing better to me than to sit back and a enjoy a good movie, or a crappy one for a good laugh.

While you may not see a lot of articles submitted by me, I've been an active user for close to three years here on CBM and I enjoy every minute on here. We have the best online community on the net her at CBM.com.

I've been lucky enough to climb the ranks here at CBM and the almighty Galactus has chosen me to act as one of his Heralds (Jr. Editor). So if you ever need suggestions or help on articles, I am more than happy to help out; you can find me in the CBM chat quite often. I also assist Big G in his "Beat Galactus Quizzes," so if you feel like you have a good question for the next quiz or suggestions on making them work better and more smoothly, feel free to drop me a line.

I look forward to talking and discussing comic books and their movies with all of you on the site!
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airbeyonder18
airbeyonder18 - 12/30/2010, 1:19 PM
Interesting.
LEEE777
LEEE777 - 12/30/2010, 1:59 PM
Haha...

BORIGINS should have been there... [frick] knows how that made any money! : p
Hawksblueyes
Hawksblueyes - 12/30/2010, 2:07 PM
Great write up ecks. One point you failed to touch on is "MERCHANDISING". I would be willing to bet that many of the films that are considered "flops" or close to it, made loads of money in merchandise sales. These sales are not tallied into the films gross but the money certainly finds it's way back into the hands of the studio. In essence, the film could be a financial flop at the box office and still rake in the cash for the studio.
ecksmanfan
ecksmanfan - 12/30/2010, 2:15 PM
That's true Hawks. There's also DVD and Blu-Ray sales.
LEEE777
LEEE777 - 12/30/2010, 5:04 PM
I've got CATWOMAN on DVD!


>>>>>>>>>>>>>>Shoot me please lol<<<<<<<<<<<<<<<<<

Nah gave it to the other half... promise lol! ; P
LEEE777
LEEE777 - 12/30/2010, 5:05 PM
To be fair though, I bought it not having seen it, never went to the cinema for that one haha.
marvel72
marvel72 - 12/30/2010, 5:08 PM
-hellboy 1 & 2
-watchmen
-the incredible hulk

all deserved to take more than they cost to make.
LEEE777
LEEE777 - 12/30/2010, 5:08 PM
I've also got a Blu-ray copy of Batman & Robin har har.... heyyyyyy its still sealed, it came in a box set dammit... the other 3 owned, yes I even like BATS FOREVER, but it don't touch the first two, KEATON's the man, BATMAN!

Maybe I should throw my copy of B&R at SuperKal hahaha! : D
LEEE777
LEEE777 - 12/30/2010, 5:09 PM
DP @ True and btw WATCHMEN broke records when it was released on Blu-ray/DVD so not all bad!
ecksmanfan
ecksmanfan - 12/30/2010, 5:55 PM
Watchmen, as epic as it was to fans, did not appeal to the general public, for the most part. All of my friends hated it and we have very similar tastes in movies.

The Incredible Hulk got screwed because most people just assumed it was a sequel to the The Hulk and never gave it a chance.

Hellboy 1 & 2 are just underrated films all together.
TheDarqueOne
TheDarqueOne - 12/31/2010, 5:11 AM
I did this exact subject not too long ago. If you want more numbers take a look...

Do any CBMs actually Fail?

In modern Hollywood the domestic take is meaningless. What matters now is the Worldwide Box Office. All films are made with an eye towards the International market now.
JediSuperGuy83
JediSuperGuy83 - 6/25/2012, 2:26 PM
Man of Steel owns Superman Returns
ThedamnBatman
ThedamnBatman - 3/16/2015, 2:42 PM
Goddamn @Nomis, how did you even? This article is from 2010 xD Damn you!
Baka
Baka - 3/16/2015, 2:50 PM
@AXE
Goddamn and you got me lol
Thats twice today haha.
sKeemAn
sKeemAn - 3/16/2015, 3:01 PM
Nice read, and a very interesting article. I think "Flops" are more than just the domestic gross. It is interesting to see where all cbm's stand domestically.
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