What Happened to the Cheap Comic Book Retailers?

What Happened to the Cheap Comic Book Retailers?

Does anyone remember getting those comic catalogs? You know the ones from places like American Entertainment and the such.

Editorial Opinion
By comicmafia - Mar 25, 2009 01:03 PM EST
Filed Under: Other

Oh, remember them now. Well do you miss them? I loved seeing one of those things arrive. I revelled in it. I started with those premium Moore and Bowen pieces and went to the new set of Buffy cards. I went straight to the blowout page. They had comics at prices no one could beat. I was a fanboy in heaven. Digging through couches and dirty jeans because 25¢ meant one more comic. Specials that ranged from a quarter for dollar books, 50¢ for $2.50 books, and $1.00 for $5.00 books. Pretty soon you had to edit the list down to what you had to have, which really meant what you could afford. Those were the days. Setting at home watching reruns of Ninja Turtles eating Cool Ranch Doritos and thumbing through the new American Entertainment catalog was a perfect after-school day. Oh sure you ran the risk of not getting something you ordered but they let you list alternatives. The local shop would not guarantee you would get all of your order. There was always something missing whether it was that new Wolverine shirt or a Batman bandana. Hey do not misunderstand, I love local shops and I wish we still had more of them, which you will hear about in a future RANT article. Those catalogs just got the adrenaline going. Maybe it is because I am older now but the internet just does not get me excited about ordering comics. It just does not have the feel those comics gave me as a kid. It could be because I know how easy it is to throw up a website. Those catalogs were almost as cool as some of the comics you were ordering. I guess the fact that the catalogs were tangible made a difference. Most website comic sellers seem dry, cold, sterile, and impersonal. Websites are also here today and gone tomorrow. Website retailers do not have a feedback rating like ebay, but a person cannot find the books I am talking about on ebay anyway. Well not unless you purchase a huge bulk buy with just anything in it and then you have a huge shipping bill, and worrying about losing the auction to another bidder. How is that fun? It isn’t any fun. That is just my point. I have spoken to other collectors/dealers across the country and they miss those flashy catalogs as well. I know a few places that still produce catalogs, but the items are usually higher grade stock. I want the cheap stuff. 25¢ books. Cyberforce, Nomad, and Dark Horse Presents just to name a few. There is a solution for everyone involved. Big to small retailers everywhere even those website guys that work out of mom’s basement should put together a neat and clean flyer, brochure, or catalog (whatever you want to call it) of all that bulk of cheap stuff, but don’t just sell it as a lump to a so-called dealer. No expensive ads, colors, or wild designs are needed. The simpler the brochure the better it will be and the fans will appreciate it. Let the collector feel special by ordering what they wants. You cannot sell Gambit #4 to 100 different people so let them list alternates. Hey, if I was placing an order and received an alternate instead of one of the books I ordered I was never upset because I still chose that book as well.

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Spock
Spock - 3/25/2009, 2:36 PM
My 1st ? is where do you live that u don't have local comic book shops? But I would say you know that brand names will have to change the pricing over the past decades per inflations for the economy. But I wish they were cheaper as well. But should know that 2.99 doesn't pay for all the paper, ink, pencil, story boards, artists etc. But I hope you have something local where you can find good stuff. But I believe in the future everything will go ditial. Even Marvel has pretty good library of digital comics. But ultimatley a true fan once paper copies just like I prefer.
Joslezio85
Joslezio85 - 3/25/2009, 7:27 PM
I do remember those. Barely, but none the less. Those were awesome. I haven't seen one in years. I do have a local comic shop though. So i'm good. But when i was younger. I had stacks of those things. I saved 'em. I'm that big of a nerd.
comicmafia
comicmafia - 4/16/2009, 12:11 AM
Thank you for your feedback. I am afraid spock may have missed the point of the article. It was the fact that we truly do not have sources for the fan to pick up stuff cheap that actually leads us to new and more titles. As far as the cover price not paying for a book, check out the ad rates for a Marvel or DC book. From ads alone the books are paid for before an issue is sold. True, artists and writers make more money than ever before, but when the publishers start conducting business like sport teams it falls to the fans to pay the price. I do not want to see comics going the way of the dodo and become digital only. That will be a sad day. Comics are a truly american artform and a basis for pop culture like no other. I love comics, even the bad ones, but if the artform of comics is going to continue a revamping of the industry will have to take place. Until next time...
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