James Cameron Thinks "It's A Certainty" That AVATAR Will Overtake AVENGERS: ENDGAME's Box Office Record

James Cameron Thinks "It's A Certainty" That AVATAR Will Overtake AVENGERS: ENDGAME's Box Office Record

With a sequel due out in 2021, Avatar director James Cameron said that a re-release is "under discussion" with Disney, which could lead to the film reclaiming its box office record from Avengers: Endgame.

By MattIsForReal - Dec 20, 2019 04:12 AM EST
Filed Under: Avatar
Source: USA Today
Earlier this year, Marvel's Avengers: Endgame officially became the highest-grossing movie of all-time. With the help of a theatrical re-release, Endgame finished with a box office haul of $2,797,800,564, snapping the ten-year record held by James Cameron's Avatar ($2.789B). 

While Cameron congratulated Marvel Studios for breaking Avatar's box office record, the director/writer/producer thinks it's only a matter of time until his sci-fi franchise is back on top. Speaking to USA Today, Cameron was confident in his belief that Avatar, with another possible re-release ahead of its sequel, will surpass Avengers: Endgame at the box office and reclaim its spot as box office king.

"I think it's a certainty," Cameron said. "But let’s give 'Endgame' their moment and let’s celebrate that people are going to the movie theater." 

Unlike some Hollywood directors, Cameron isn't bitter towards Marvel movies. In fact, he revealed that he "really enjoyed" the superhero blockbuster and admires the Marvel Studios has built with Marvel Cinematic Universe. In fact, he's enthused by the success of Avengers: Endgame at the box office.

"I saw it as a really good sign," Cameron says of Endgame's success. "I was really concerned with all the new streaming services and the different ways people can consume movies right now that the theatergoing experience might have been eroded to the point that a new 'Avatar' film – even if it were better than the first one, and better received – could never achieve the same box-office levels. Now at least we know such a thing is still possible at the movie theater. This gives me heart to go forward"

Cameron believes that if Avatar were to be re-released in theaters, it would not only become the box office king again, but also build buzz leading into its sequel, which is planned for release on December 17, 2021. After a 10-year hiatus, the franchise would benefit by reminding audiences of the Oscar-winning cinematography and special effects that made the original Avatar movie such a phenom.

Cameron revealed an Avatar re-release is "under discussion" with Disney, which now owns the franchise, but producer Jon Landau emphasized that such action would only be used to support the sequels.

"If (a re-release) can service the release of the sequels, then great. Our focus is on the sequels," says Landau. "It's not about looking back, not trying to overtake."

Would you see Avatar again in theaters as a refresher for its upcoming sequel?
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Kumkani
Kumkani - 12/20/2019, 4:14 AM
Honestly not even sure how well a new Avatar film will do. The first one really seemed to have benefitted from the current rise in technology in theatres. They may need to innovate again to get people to see it.

It'll definitely be pretty big though.
Origame
Origame - 12/20/2019, 5:43 AM
@Necropolitan - well they did develop new technology for this movie. Thats why the sequels took so long to make.
Jeight8
Jeight8 - 12/20/2019, 4:16 AM
Cameron never had shortage of swag and i like that about him. He is a no-nonsense filmmaker.

IN this case though i believe he is wrong. Avatar's most notable aspects were the technical ones. The characters are barely remembered or stand out.

Endgame was the exact opposite. Technically it didn't do anything that it wasn't done before but the most praised aspects were the characters which is why i think it has the upper hand.

People say that Avatar had no cultural impact apart fromt he CGI and i believe that is true. The top pop culture phenomenons of all time are marked by their characters. Lotr, Harry Potter, MCU, Star Wars. It's not coincidence.
GreedoSarducci
GreedoSarducci - 12/20/2019, 5:03 AM
@Jeight8 - bingo. Nobody dresses up as Jake Sully for Halloween.
Cbmfilmjunkie
Cbmfilmjunkie - 12/20/2019, 6:09 AM
@Jeight8 - ... But he’s not talking about the sequel beating Endgame, he’s saying a re release of the first one will certainly beat Endgame, and he’s right.
BritishMonkey
BritishMonkey - 12/20/2019, 4:24 AM
I really doubt the next lot of Avatar films will reach Endgame or the first Avatar levels of profit.
The first was [frick]ing awful and forgettable and these will be too. There's no way there's anyone as excited for these as people had been for Endgame.
Typhoon20
Typhoon20 - 12/20/2019, 4:30 AM
No chance Jose.

Avatar was a product of its time when visuals, 3D, were yet to break through.

Unless he comes up with another breakthrough, it won't break the record.

Ryguy88
Ryguy88 - 12/20/2019, 6:21 AM
@Typhoon20 - hes talking about re-releasing the original. It's only a few Million behind Endgame.
Se4M4NSt4ine
Se4M4NSt4ine - 12/20/2019, 9:04 AM
@Typhoon20 - if there’s one thing I’ve learned with Cameron, you don’t doubt that man.

Took 20+ film finale to beat his record, which may I remind everyone was one singular movie.
Radders
Radders - 12/20/2019, 4:33 AM
As has been said, Avatar did so well because of the new technology and 3D but the story was basically just Pocahontas with forgettable characters, Endgame did so well because it rode the back of 10 years and 20 odd films build up
Hawknaba
Hawknaba - 12/20/2019, 4:33 AM


Good luck to you, Jim
Se4M4NSt4ine
Se4M4NSt4ine - 12/20/2019, 9:07 AM
@Hawknaba -
L0RDbuckethead
L0RDbuckethead - 12/21/2019, 12:09 PM
@Se4M4NSt4ine - Who's That? It's Him! James Cameronnnnn

DonDave
DonDave - 12/20/2019, 4:44 AM
Did anyone actually read what he said? With another re-release it definitely possible that Avatar could get the $9-10M it needs to regain the record.
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