EDITORIAL: STAR WARS: The Last Insult - Can A Franchise Alienate Its Core Fans and Survive?

EDITORIAL: STAR WARS: The Last Insult - Can A Franchise Alienate Its Core Fans and Survive?

Disney clearly thinks girls are better than boys. Fine. But letting that ideology infect the movies themselves necessarily leads to colorless characters who are either blandly pure or blandly bad.

Editorial Opinion
By mpatterson - Jan 19, 2018 06:01 PM EST
Filed Under: Star Wars
Wow.  Just...wow.  
 
Weeks after seeing Star Wars: The Last Jedi, I’m still in shock at just how awful it was.  
 
I am now convinced that LucasFilm CEO Kathleen Kennedy is willfully steering this once-beloved franchise into the ditch through a combination of (1) disregard for the logic and lore of the Star Wars universe and (2) an ill-advised commitment to American gender politics.
 
Let me explain:  
 
Kennedy has famously been seen parading around in a shirt that reads “The Force is Female.”  Anyone remotely caring of — or conversant in — the famous energy source of the Star Wars universe knows that in fact it transcends such trivial, physical attributes.  

As Yoda told Luke, “Luminous beings are we, not this crude matter.”  Or as Obi-Wan explained, “The force is an energy field, created by all living things.”
 
All living things.  Not just females.  
 
Now, one might counter that Kennedy’s shirt was but a lark for a special occasion.  I don’t think so.  She has bragged“Fifty percent of our [LucasFilm] executive team are women. Six out of eight of the people in my Story Group are women.”  Crucially, Kennedy admits that this is all, “...making a huge difference in the kind of stories we’re trying to tell.”
 
I'll say.  The “Force is Female” shirt, and the hiring practices at LucasFilm, clearly indicate a conscious desire to prioritize one gender over another in the Star Wars universe.  And boy, does it show in The Last Jedi, a movie in which every man is either a well-meaning fool or cartoonishly laughable villain, and every woman is a super-powered saint or savior.
 
Unfortunately for Disney’s bottom line, Star Wars needs boys.

Sure, lots of girls have always loved Star Wars. But as far as the people who see the movies multiple times in the theater and obsessively consume the merchandise, does anyone doubt that it is mostly boys who have buoyed this franchise into the billion-dollar behemoth that made it attractive-enough for Disney to buy in the first place?
 
Imagine if a male producer brandished a shirt that read “The Force is Male.”  He would be drubbed out of polite society and his career ended faster than you could say "porg porridge." It would (rightly) be perceived as a deliberate affront to female fans, signaling that they are not welcome in the sand box.

But in our Upside Down, the mirror of that scenario is not only possible, it is lauded.
 
Whatever has motivated Kennedy to stick her thumb in the eye of the very people who carry the franchise, the results were utterly predictable:  A lower audience score on Rotten Tomatoes for The Last Jedi than Attack of the Clones, for crying out loud. And who ever imagined a world in which unwanted Star Wars merchandise rotted on the shelves?

Not to mention the disappointing (by franchise standards) box office. Per Forbes, The Last Jedi, "...will finish about 36% below the global box office of prevous series entry The Force Awakens."  That's a catastrophic drop no matter how you slice it.  

China alone has been a disaster: In the largest movie market in the world, it opened behind a romantic comedy, then dropped 92% in its second week before disappearing completely soon after.
 
Congratulations, Kathleen Kennedy: You’ve made a film so left-wing it’s loathed by even actual communists.
 
Disney clearly thinks girls are better than boys.  Fine.  But letting that ideology infect the movies themselves necessarily leads to colorless characters who are either blandly pure or blandly bad.  
 
Not only is nuance and logic lost. So is your audience.

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DaLaBrAcK
DaLaBrAcK - 1/19/2018, 8:12 PM
Shut up
Mattygrand
Mattygrand - 1/19/2018, 8:16 PM
Stupid question. The answer? Yes
Humperdink
Humperdink - 1/19/2018, 9:24 PM
@Mattygrand -

This really reads like someone that refuses to even attempt to relate to the character because of an inability to see past gender. 😕

I say that with confidence because many of those same people complained that The Force Awakens was A New Hope rehashed. If that's so, how is it now feminist? It's the same story with different actors so it can't be "just for girls".



There is nothing and I mean NOTHING that is distinctly female about Rey's story. Not a single thing. In fact it's practically the same as Skywalker's for one specific reason: It's the HEROE'S JOURNEY.

A genderless archetype that is used to tell the story of a hero or heroine that is easily relatable to the general audience. It's a standard template laid over any story and it's why people complained how the Force Awakens was basically a New Hope.

Nothing in Rey's story is exclusively female. This isn't about the issues a female faces. Just like Luke's story wasn't about the issues that only a male faces. It's why female Star Wars fans connected to Luke and his story. It's basic.

There is nothing distinctly Asian, Black, female or male about the new characters. None of those things come into play within the story and none of those things are relevant to the characters or their journey. The actors are different races and genders but what does that have to do with the story?

The people complaining about Star Wars alienated its base (which is code for White guys) are really showing how limited their view is of Star Wars and their capacity to see and experience a story over the race or gender of the characters. They don't want to relate to anyone or thing that doesn't look like they do onscreen.

Call the story crap if you will but saying "it's feminine now" is just bullcrap. 🤷‍♂️
Humperdink
Humperdink - 1/19/2018, 9:32 PM
@Humperdink -

Also...making close to $1.3 Billion means the base is strong.
I expect the final film in the trilogy to also make over a billion easy.

If being...

- 6th-highest-grossing film in North America

- 10th-highest-grossing film of all time

- second-highest-grossing film of the Star Wars franchise

...means your "core base" have abandoned you because they are offended by not seeing a White male in the lead role even though Rey's gender is irrelevant to her character then I'd say they were inconsequential to begin with.

The franchise doesn't really need you it seems.
Ryos
Ryos - 1/19/2018, 8:20 PM
For a franchise that might have the most iconic female character of all time I really don’t understand the need for this.
Ryos
Ryos - 1/19/2018, 8:21 PM
@Ryos - but I’m just a dumb forceless male so maybe I’m just jelly
NOVAtheSUPA
NOVAtheSUPA - 1/20/2018, 12:32 AM
@Ryos - you mean leia right... please tell me you mean leia and yeah shes probably number 1. Number 2 is either sarah conner or ripley
Ryos
Ryos - 1/26/2018, 4:21 AM
@NOVAtheSUPA - lmao iconic not over powered! Sorry to trigger the Rey fans but if her parents are just drunks I’m out!!
VictorKrueger
VictorKrueger - 1/19/2018, 8:29 PM
Speak for yourself. I have been a core fan since the first movie came out in 1977.
I loved The Last Jedi.

All we have now are spoiled children who cry because they didn't get what they imagined in their fan fiction and YouTube theory videos.

Sorry kids, you can't always get your way.
ElCidJedi
ElCidJedi - 1/19/2018, 8:43 PM
@411IDSigo - I’m curious, what does it mean for you to be a “core fan”?
NOVAtheSUPA
NOVAtheSUPA - 1/19/2018, 8:55 PM
@411IDSigo - lol our theorys didnt come true so we hate..... please your just as bad as that dude up there dont tell me why i hate a movie
VictorKrueger
VictorKrueger - 1/19/2018, 9:32 PM
@NOVAtheSUPA - "theories" and "you're"

But I will tell you how to spell.
NOVAtheSUPA
NOVAtheSUPA - 1/20/2018, 12:28 AM
@411IDSigo - ahh yes the old i havent got shit for this guys argument so ill just correct what hes saying thanks for letting me know i win ;)
VictorKrueger
VictorKrueger - 1/20/2018, 8:08 AM
@NOVAtheSUPA - Whatever you want guy.
NOVAtheSUPA
NOVAtheSUPA - 1/21/2018, 1:34 AM
@411IDSigo -
Forthas
Forthas - 1/19/2018, 8:33 PM
What is with all of this anti-women nonsense? The movie is bad because it does not conform to Star Wars norms and some of the plot points are not well thought out. i am getting sick and tired of Trump supporters threatened by women led films trying to conflate their agenda with what are real problems with the films. Nobody with two working brain cells buys into all of this sexist dribble except for the people who actually believe that Fox News tells them the truth!
Raptor2442
Raptor2442 - 1/19/2018, 8:57 PM
@Forthas - it's because the feminist agenda is so blatantly thrown on your face. It's not Trumpists that are threatened it is decent people who feel to raise segment of society you don't have to crap on the other. I am all for strong female leads and characters. Leia is the very definition of strong character. She was a princess, diplomat, leader of the rebellion, military leader, get your hands dirty spy/operative, etc. She was not perfect, but came up with the plan to secure the death star plans, after capture she resisted interrogation by Vader himself, when faced with giving up the rebellion (unlike rose) she did not even with Alderaan at stake, she saved Luke's life on cloud city, almost rescued Han solo herself, was assaulted by the most powerful butt gangster and she killed him single handedly with her bare hands in a metal bikini. There were times where she needed help and times she took the lead. She did not denigrate her co stars and had a good back and forth with solo. That is how you write a powerful message wow girls. Not putting purple haired women at th e helm and making e very man an imbecile and coward. It's not sexist to point this out. There are tons of other problems with the film but to ignore this...
Raptor2442
Raptor2442 - 1/19/2018, 9:02 PM
hutt not butt...autocorrect fail :)
Forthas
Forthas - 1/19/2018, 9:07 PM
@Raptor2442 - Wait so lets pretend that Holdo was a purple haired man. would the film have been better? Let's pretend that Rose Tico was a man? The point is changing the gender of the characters would not have made the film any better. Man or woman...Holdo's plan was not well thought out. Man or Woman the Canto Bight segment was pointless. ask yourself how gender changes the quality of the movie. For decades if not centuries...there have been films that highlighted men ONLY and made women damsels in distress or whatever other stereotype. Did you type up an editorial and decry how much men are "blatantly thrown on your face" what difference does it make if ONE film out of the numerous films ever made highlights a lot of women?
Raptor2442
Raptor2442 - 1/19/2018, 9:26 PM
@Forthas - it makes a difference because if it is wrong for one side to do, it is wrong for the other. Equality is equal not better. And to the point that they were bad characters in general regardless of sex, I agree. But to say it wasn't thrown in your face In this movie or that is somehow ok because it has happened in reverse in the past is like saying it's ok for a man to be harassed because more times than not it is the other at around. That is not ok. Btw I love and want strong female characters. Leia was one of my favorites alongside Ripley, Sarah Connor, Capt Janeway, Samus from Metroid, I have them in all genres. Those characters were bad@$$, not perfect but strong and awesome. That is what Leia was and is, and that is what should have been in Star Wars TLJ, not what we got. Sue me if this site didn't have an article men blatantly thrown in people's face to comment on. Thats ridiculous.
VictorKrueger
VictorKrueger - 1/19/2018, 9:33 PM
@Forthas - You invalidated any point you were trying to make by injecting B.S. politics into it. That just shows you have nothing more to offer.
Forthas
Forthas - 1/19/2018, 9:37 PM
@411IDSigo - Thank you for your "opinion"...I will make sure to ignore it!
Forthas
Forthas - 1/19/2018, 9:43 PM
@Raptor2442 - When you say it is "thrown in" your face...are you harmed by that in some way? At the end of the day, it is just a movie. Why not just ignore their gender and address the other issues in the story which as you pointed out I agree with?
VictorKrueger
VictorKrueger - 1/19/2018, 9:51 PM
@Forthas - I wouldn't expect more from someone like you with nothing intelligent to offer.
Forthas
Forthas - 1/19/2018, 9:56 PM
@411IDSigo - I don't care!
Raptor2442
Raptor2442 - 1/19/2018, 11:21 PM
@Forthas - I think you aren't getting my point. Do I agree with what the article says 100%, not at all, but I am not naeive to think there aren't valid concerns. I love having good female leads both protagonist and antagonist. If this movie did the reverse and made all the women cowards or imbeciles I would.say the same thing. George Lucas made star wars a place where everyone played a part, not to the detriment of the other characters. I just appreciate what he did and think that was more powerful a message.
AvisQuinn
AvisQuinn - 1/19/2018, 8:37 PM
Yeah. I didn't like it, either.
JohnGrayson
JohnGrayson - 1/19/2018, 8:40 PM
Member Since: 1/19/2018

Yeap. We got a troll here.
TheUnworthyThor
TheUnworthyThor - 1/19/2018, 8:42 PM
Yeah, I bet the franchise that produced the number one movie of 2017 might just be able to survive.
NOVAtheSUPA
NOVAtheSUPA - 1/19/2018, 8:51 PM
To the lad who wrote this
THIS MOVIE IS BAD NOT BECAUSE OF WOMEN BECAUSE OF A 100 OTHER THINGS
Your making us look like shit with this nonsense
AlternateNo4
AlternateNo4 - 1/19/2018, 8:54 PM
Wait, it seems like some of you are confused.



This movie was awesome.
Raptor2442
Raptor2442 - 1/19/2018, 9:17 PM
@AlternateNo4 - many disagree.
WYLEEJAY
WYLEEJAY - 1/19/2018, 8:55 PM
Two thumbs up and to Main? Really? For a user that created his account today? Dafuq is going on around here?





Loved the movie by the way. So, you suck. Not for not liking the movie, that's fine, but for writing this dumpster fire of an article.
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