When Daniel Craig was announced as the newest James Bond back in 2005, there was an uproar. It went a little like this:
"Blond hair?! A blond-haired Bond?! What, are we just going to settle for expired milk with our cereal and tape as a substitute for nails? Some things just don't work, dammit! Boycott! Protest!"
Needless to say, the argument wasn't about James Bond coming back. He's a well-known literary figure on par with Sherlock Holmes, and because he is, we welcome him with open arms to stick around for decades. In fact, numerous fans find excitement in trying to find the newest James Bond once the current one ends his run. It's a tradition not unlike that of the current Dr. Who, Sherlock Holmes, or even in recent years, Batman.
So, why is The Amazing Spider-Man being thrown out by many fans before it hits theaters? In fact, since his debut in the 60s, Spider-Man is just as well-known (if not more) than Mr. Bond and has invaluable worth as a character of the cinematic type. Spider-Man has become a pop culture staple within the confines of the United States. To see what Spider-Man has done to international audiences, look no further than to what Pikachu has done for us.
Like Bond and Holmes, our friendly neighborhood spider isn't confined to a series of linear books or stories. Because of his longstanding legacy, Spidey can easily be the next franchise that can keep being "rebooted," and yet continue to be respected. If American audiences would give the respect given to a certain suave British spy to the wall-crawler, we could finally come to terms with enjoying the series as it is: a perpetual exploration of a comic-lore hero with new dangers, real relationships, and exhilarating special effects.
Long live Parker.
...Peter Parker.