MADAME WEB & KRAVEN Reportedly Marketed As Standalone Because Of "Hesitation To Emphasize Interconnectedness"

MADAME WEB & KRAVEN Reportedly Marketed As Standalone Because Of "Hesitation To Emphasize Interconnectedness"

A new report indicates that Sony Pictures may be hesitant to market its upcoming SMU projects as interconnected movies after Marvel Studios and Warner Bros.' recent box office woes...

By MarkCassidy - Jan 29, 2024 03:01 PM EST
Filed Under: Madame Web
Source: Via Variety

Though Sony Pictures clearly set out to establish its own shared movie universe with the Spider-Man characters the studio holds the rights to, it seems recent underperformances from Marvel Studios projects and Warner Bros.' decision to relaunch a new DC film and TV universe may have led to a rethink.

Although both Venom movies and Morbius were supposed to be part of the same universe and included some ties to the MCU (Michael Keaton's appearance as Vulture in a post-credits scene, for example), Madame Web, Kraven the Hunter and the third Venom movie are reportedly being referred to internally and marketed as "standalone" projects.

“There may be some hesitation to emphasize the interconnectedness of these movies,” says Jeff Gomez, an executive transmedia producer at Starlight Runner who worked with Sony on Spider-Man: Homecoming. “They’ve talked about it before, and it didn’t work out.”

This doesn't mean the movies won't interconnect in any way, as it may simply indicate that Sony would rather downplay their ties to previously established cinematic universes.

“Madame Web, in the comics, tied together the multiverse for Spider-Man characters,” Gomez adds, somewhat contradictorily. “The purpose of doing that movie — I would think — would be to essentially set up a superhighway between universes.”

We should have a better idea of Sony's "SMU" plans once Madame Web swings into theaters next month, but one insider believes the studio is still building towards the long-rumoured Sinister Six movie, and wants to see Tom Hardy's Venom and Tom Holland's Spider-Man cross paths.

Despite the Venom films doing very well at the box office, Morbius was not at all successful, and the Madame Web trailer... well, let's just say the movie will need to be a lot better than it looks for the majority of fans to care what Sony Pictures has lined up one way or the other.

"'Meanwhile, in another universe...'" reads the official synopsis, "In a switch from the typical genre, Madame Web tells the standalone origin story of one of Marvel publishing's most enigmatic heroines." "The suspense-driven thriller stars Dakota Johnson as Cassandra Webb, a paramedic in Manhattan who may have clairvoyant abilities. Forced to confront revelations about her past, she forges a relationship with three young women destined for powerful futures...if they can all survive a deadly present."

S.J. Clarkson, who also helmed Marvel’s Jessica Jones and The Defenders, directs from a script by Matt Sazama, Kerem Sazama and Burk Sharpless. Adam Merims executive produced.

Madame Web will swing into theaters on Feb. 14, 2024.

Emma Roberts Believes Internet Culture Was To Blame For MADAME WEB's Negative Reception

Emma Roberts Believes "Internet Culture" Was To Blame For MADAME WEB's Negative Reception

MADAME WEB Star Emma Roberts Reflects On Playing Peter Parker's Mom; Shares Hopes To Play Other Characters
Recommended For You:

MADAME WEB Star Emma Roberts Reflects On Playing Peter Parker's Mom; Shares Hopes To Play Other Characters

DISCLAIMER: is protected under the DMCA (Digital Millenium Copyright Act) and... [MORE], and/or the user who contributed this post, may earn commissions or revenue through clicks or purchases made through any third-party links contained within the content above.

1 2
GhostDog - 1/29/2024, 3:31 PM
bobevanz - 1/29/2024, 3:33 PM
They aren't connected, WHY DID YOU MAKE THESE in the first place?! Remember the Bad Bunny? Lmao Avi Arad should jump off a cliff ffs
bobevanz - 1/29/2024, 3:34 PM
Idc if they're connected. This is like if they gave Agatha a movie. One word: WHY and it sure as he'll isn't to make money lol
eagc1995 - 1/29/2024, 3:41 PM
@bobevanz - They made them in hopes of making money, but they need to be good if they want to make profit with them.
Origame - 1/29/2024, 4:39 PM
@bobevanz - avi Arad didn't make madame web.
bobevanz - 1/29/2024, 3:35 PM
Making Kraven an anti hero instead of an amazing villain makes me so mad.. morons.. so many morons
WruceBayne - 1/29/2024, 4:35 PM
@bobevanz - he should’ve been the villain of Spider-man 4 since they’re going “Street Level” this time around.
Twenty23Three - 1/29/2024, 3:41 PM
I get wanting to use the Spider-Man characters they have the rights to but… just make a live action Miles Morales, or Ben Reilly, or one of the other two Peter Parker’s they have. Don’t just make trash for trash sake
Spoken - 1/29/2024, 3:43 PM
I mean, not really. They're trying to get Tom Hardy to fight Tom Holland's Spider-Man."

Obviously this leaker is super delusional still.
lazlodaytona - 1/29/2024, 3:45 PM

Tonic24k - 1/29/2024, 4:14 PM
@lazlodaytona - Titties truly make everything better.
WhateverItTakes - 1/29/2024, 4:16 PM
@lazlodaytona - you need to get laid
WhateverItTakes - 1/29/2024, 4:16 PM
@Tonic24k - I remember when I first see breasts. Enjoy the moment
harryba11zack - 1/29/2024, 4:17 PM
@lazlodaytona -
lazlodaytona - 1/29/2024, 5:11 PM
@SomeoneYouLove - best ride in Six Flags
AnthonyVonGeek - 1/29/2024, 3:45 PM
Oh Sony….
TheLobster - 1/29/2024, 3:45 PM
SONY is so unbelievably stupid. Amy Pascal is proof that you can fail upwards. The only reason they have any sort of skin in the game is because they got their greedy hands on Spider-Man back in the day when it was on sale for cheap.

They deserve all the failures they receive and I hope both films above flop so they stop being delusional. You need the MCU - not the other way around Avi and Amy ([frick] you both) even if MCU’s best days are most likely behind them.
Tonic24k - 1/29/2024, 4:11 PM
@TheLobster - Now this is proper placement for criticism. I realize people are expecting more out of the MCU right now, but look at the other studios. Fox folded, DCU downright sank, and Sony is pulling this shit. Meanwhile Marvel Studios is still capable of producing amazing content with some stuff that dips into mediocre territory.

At any rate, I agree with you. Avi and Amy can go fvck themselves. Sony got SM when he was cheap and they think they're real players in the game. If they were smart, they'd focus their resources on their animated endeavors and stop with this weird spider-man villain universe with no spider-man.
EgoEgor - 1/29/2024, 3:47 PM
It's amazing how incompetent these people are. Truly have no idea what they are doing narratively.
Itwasme - 1/29/2024, 5:20 PM
@EgoEgor - personally I think Sony is in a prime spot narratively because they can take advantage of the MCU multiverse as they see fit. They leveraged it successfully for NWH, but don't have to for either of these.

So they have the luxury of sitting back and chosing when to get involved or not. No other studio has that flexibility. So I think its smart for them to casually be connected.
grif - 1/29/2024, 3:58 PM

not watching either

KindredMac - 1/29/2024, 4:03 PM
tmp3 - 1/29/2024, 4:06 PM
Insanely funny to see some jobless twitter bum try to “not really” a legitimate publication. Insanely sad to see how dearly this site clings onto these brain-dead con artists - but if you’re paying to get “scoops” then you only have yourself to blame
WhatIfRickJames - 1/29/2024, 4:10 PM
Literally the movie is about how they're all connected but they're not connected? What kind of [frick]ing web is she spinning here? My brain hurts...
Itwasme - 1/29/2024, 5:15 PM
@WhatIfRickJames - maybe we just wait and see?
ReverseFlasher - 1/29/2024, 4:11 PM
OT: Edebiri drops out of Thunderbolts due to “scheduling conflicts”…

Oof, first Yuen, now her… not looking good.
FinnishDude - 1/29/2024, 4:46 PM
@ReverseFlasher - Or, you know, it is just scheduling conflicts, since there recently were major Hollywood strikes, which put punch of production plans out of order.
harryba11zack - 1/29/2024, 4:15 PM
It's nice to see that even Sony knows that shared universes are kinda gay now.
WruceBayne - 1/29/2024, 4:38 PM
@harryba11zack - is that a scene from Cool as Ice?
harryba11zack - 1/29/2024, 4:40 PM
@WruceBayne - you're pretty cool for knowing that
WruceBayne - 1/29/2024, 6:01 PM
@harryba11zack - I think me knowing this makes me pretty uncool. 🤣
ModHaterSLADE - 1/29/2024, 4:15 PM
Whatever, at this point I'm more surprised if these Sony superhero film projects turn out being good rather than them just consecutively putting out trash projects in desperate attempt to build a Marvel film universe without Spider-Man.

Order66 - 1/29/2024, 4:22 PM
Sony is ruining the live action Spider-Man IP. Marvel is the reason Homecoming, Far From Home and No Way Home were successful. Not Sony. It’s movies like this is the reason Marvel fatigue is setting in. If this movie wasn’t coming out Deadpool 3 would technically be the next Marvel movie and you had X amount of months of no Marvel movie to cleanse the pallet and get general audiences hyped up. I also believe the general audience has no clue the difference between the MCU and SPUMC.

Vigor - 1/29/2024, 5:13 PM
@Order66 - totally. The celebrities who have talked down on comicbook movies likely are conflating the Sony, fox, and Disney ones
Order66 - 1/29/2024, 4:24 PM
Avi Arad is a cancer to comic book movies.
1 2

Please log in to post comments.

Don't have an account?
Please Register.

View Recorder