BOX OFFICE: SAUSAGE PARTY Outperforms Projections, SUICIDE SQUAD Heads Toward A Major Drop

After a solid week, things were looking up for Suicide Squad heading into the weekend, but with the Friday numbers now in, it looks like the film is heading for a Batman v Superman-sized drop.

The Sausages are coming, the Sausages are coming! 

Sony Pictures' critically acclaimed R-rated animated comedy Sausage Party, which comes to us from the minds of Seth Rogen & Evan Goldberg, is exceeding all sorts of expectations and, after an amazing $13.5 million debut on Friday, is now on pace for an outstanding $32-34 million opening weekend. Definitely not bad for a film that reportedly only cost around $19 million to make. 

However, good news for one film can often mean bad news for another. In this case, it's Warner Bros.' critically maligned Suicide Squad, which after collecting $13.35 yesterday, has adjusted its second weekend projections to a more conservative $44-45 million. That should be more than good enough to secure the #1 box office spot for the second week in a row, but it's unfortunately a steep 79% drop on its second Friday, more or less on par with the 81% drop Zack Snyder's Batman v Superman: Dawn of Justice suffered on its second Friday back in April. Overall, for the weekend, it should see a 66-69% drop if it doesn't show any improvement.

The film is still performing relatively well for such an obscure property and should cross the $200 million mark domestic and $400 million mark worldwide by the end of the weekend, if not sooner, but with rampant reports of the production budget being considerably higher than the studio reported $175 million, possibly in the $250 million range, it'll still be quite some time before WB can determine whether this can be considered a box office success or another misstep.

Forbes' box office report offered some additional insight and theorized that this "for the fans only" mentality and narrative pushed by diehard fanatics may be hurting DC Films more than helping. The lack of legs for both Suicide Squad & Batman v Superman seemingly back up the claim with the openings setting all kinds of new box office milestones in their respective months as fans comes out in droves, but the second and subsequent weekends dropping at alarming rates before petering out entirely with the general public not showing the same level of enthusiasm.
 
So, what do you guys think? Sound off with your thoughts below!


It feels good to be bad… Assemble a team of the world’s most dangerous, incarcerated Super Villains, provide them with the most powerful arsenal at the government’s disposal, and send them off on a mission to defeat an enigmatic, insuperable entity. U.S. intelligence officer Amanda Waller has determined only a secretly convened group of disparate, despicable individuals with next to nothing to lose will do. However, once they realize they weren’t picked to succeed but chosen for their patent culpability when they inevitably fail, will the Suicide Squad resolve to die trying, or decide it’s every man for himself?


Suicide Squad features:
Director: David Ayer
Will Smith as Floyd Lawton/Deadshot
Jared Leto as The Joker
Margot Robbie as Harleen Quinzel/Harley Quinn
Viola Davis as Amanda Waller
Joel Kinnaman as Rick Flagg
Jai Courtney as George "Digger" Harkness/Captain Boomerang
Cara Delevingne as June Moone/Enchantress
Adewale Akinnuoye-Agbaje as Waylon Jones/Killer Croc
Jay Hernandez as Chato Santana/El Diablo
Adam Beach as Christopher Weiss/Slipknot
Karen Fukuhara as Tatsu Yamashiro/Katana
Jim Parrack as Jonny Frost/Psuedo Joker
Ike Barinholtz as Griggs
Common as Monster T
Scott Eastwood as Lt. GQ Edwards
Alex Meraz as Gomez
David Harbour as Dexter Tolliver
Corina Calderon as Grace Santana
Ezra Miller as Barry Allen/The Flash
Ben Affleck as Bruce Wayne/Batman

 
Suicide Squad is out in theaters everywhere NOW!

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