So with the next installment of the hit and miss Transformers franchise on its way in June, Hasbro has released a new image to the NY times showing the "reinvented" Optimus Prime in their new toy line. The new toy's apparently streamline the transformers by making them less complicated for the youth of today.
The new look should help bolster retail sales, said Jaime M. Katz, an analyst at Morningstar, adding that redesigns are expected these days. "Toys were much simpler 30 years ago," she said. "Everything has to keep evolving."
The toys' streamlined transformations also address the need for instant gratification sought by children today, she said. "A toy like this gets them where they are going faster."
Hasbro will continue to make complex Transformers for adult fans who have collected the toys since their inception 30 years ago. But the new design is intended to re-engage parents and children, who found the transformations too challenging.
So a transformers toy that doesn't transform, pointless or not? I'll let you decide....anyway what are your thoughts on Optimus Primes new look?