SDCC '14: Fox's GOTHAM Launches Cool Viral Program

SDCC '14: Fox's GOTHAM Launches Cool Viral Program

As part of their SDCC 2014 marketing push, Fox's Gotham has begun a cool viral marketing campaign, complete with faux- Gotham Chronicle news website. For instance, the site just revealed that Carmine Falcone will be showing up on Gotham.

By MarkJulian - Jul 22, 2014 06:07 PM EST
Filed Under: Gotham
Source: THR
Check out http://gothamchronicle.com/  for some cool viral marketing for Fox's Gotham, starring Ben McKenzie.  If you're headed to SDCC, also keep your head on the swivel for Gotham police cars and hard copies of the ficticous Gotham Chronicle newspaper that will be handed out during this week's geek festivities.  Said Fox Fox exec vp marketing and communications Shannon Ryan, "Comic-Con is a very important piece of the marketing campaign for a show like Gotham.  It really is the perfect opportunity to make that direct connection with those important fans, start to create that conversation with them and build that buzz around the show as we head into the final stretch before the September launch."

Gotham will premiere September 22 on Fox.

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McGee
McGee - 7/22/2014, 6:14 PM
AWWWWWWW!!!!!

Mark done beat me to the punch! Hahaha!!!
McGee
McGee - 7/22/2014, 6:16 PM
Mark! Mention John Doman as Carmine Falcone!!!! :D
MarkJulian
MarkJulian - 7/22/2014, 6:20 PM
It's in the teaser. And you just did.
CommanderShepard
CommanderShepard - 7/22/2014, 6:30 PM
That is damn cool!!
MarkV
MarkV - 7/22/2014, 6:32 PM
one season
CaptainAmerica31
CaptainAmerica31 - 7/22/2014, 6:34 PM
SPOILER ALERT PLEASE!!! This is a vital part I didn't even know about
Clara
Clara - 7/22/2014, 6:36 PM
Dude, spoilers... Not cool, bro, not cool.
UltimateCookie
UltimateCookie - 7/22/2014, 6:36 PM
Kinda pointless.
Mothchild
Mothchild - 7/22/2014, 6:37 PM
The site looks good so far. Looking forward to future content.
DCGuy
DCGuy - 7/22/2014, 6:37 PM
lol @ Mark

Great thing to do by fox tho. I love it
SpiderParker
SpiderParker - 7/22/2014, 6:42 PM
Nice viral but shouldn't a newspaper article about a popular couple getting shot focus more on the murder than the detectives investigating it? Guess thats just me...
DrKinsolving
DrKinsolving - 7/22/2014, 6:42 PM
JAC
JAC - 7/22/2014, 6:44 PM
This is pretty damn well put together! Very nice.
McGee
McGee - 7/22/2014, 6:49 PM
Also, I think we should all pretend that we had something to do with this because we wouldn't be fan boys if we didn't see ourselves as important.



DrKinsolving
DrKinsolving - 7/22/2014, 6:51 PM
@McGee

Hahaha
McGee
McGee - 7/22/2014, 7:12 PM
@SpiderParker

You almost made me choke on my water. Hahaha!
DrKinsolving
DrKinsolving - 7/22/2014, 7:37 PM
RobertLiefeld
RobertLiefeld - 7/22/2014, 8:35 PM
So cool, so viral...
patrat18
patrat18 - 7/22/2014, 8:40 PM
McGee - Funny as always.
MisterHolmes
MisterHolmes - 7/22/2014, 9:21 PM
this is going to suck isnt it? ill give it a few episodes, cant b worse than The Leftovers
MightyZeus
MightyZeus - 7/22/2014, 9:45 PM
Clearly a better title could have been better.
aja
aja - 7/22/2014, 10:43 PM
am i the only one who thought this show might not be set in 2014?
aja
aja - 7/22/2014, 10:47 PM
@nukem, hoping that's sarcastic, if not, gotham is supposed to be just off the coast of nj, right around where nyc is (nyc also is nicknamed gotham fyi. wondering why they didn't retcon gotham to be ny like they did starling to seattle but okay)

it's been around 79 here this week, makes sense.
aja
aja - 7/22/2014, 10:48 PM
i'll let you know thursday if it's actually 79f or if this show is going to be jumping-the-shark trash
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