ABC Exec Touts VOD And DVR Ratings For Marvel's AGENTS OF S.H.I.E.L.D.

ABC Exec Touts VOD And DVR Ratings For Marvel's AGENTS OF S.H.I.E.L.D.

The overnight ratings for Marvel's Agents of S.H.I.E.L.D. are good but nowhere near the ratings for the series premiere. Still ABC President Paul Lee is feeling bullish about the show and Marvel.

By MarkJulian - Jan 14, 2015 12:01 PM EST
Filed Under: Agents of S.H.I.E.L.D.
Source: via Zap2It

 
More and more networks are eschewing traditional viewership reporting in favor of new methods that also account for DVR and On-VOD viewers. L7 (Live Plus 7) and C7* ratings include viewers watching via DVR or On Demand views within 7 days after the episode's initial air date. The new method for tabulating how many American homes are actually watching a television program is exactly what ABC President Paul Lee is watching when looking at the performance of Agents of S.H.I.E.L.D. and Agent Carter. Here's what Lee at to say today at the Winter TCA's. "If you look at the L-3s and the L-7s, this show pops up to a 3, it brings in a male audience and creatively it's really, really strong now.  We left a great cliffhanger [for Agents of S.H.I.E.L.D.] at the end of Christmas and now it's going to come back with some fantastic storylines as we go through. And to have 'Agent Carter' in there in the gap doing sort of double what we were doing last year is great for us."

 

When asked if ABC feels any pressure by what Marvel is doing with Netflix, and whether the lower than desired ratings having Agents of S.H.I.E.L.D. on the chopping blocks, Lee gave the first Marvel Studios television program a strong vote of confidence. "[We feel no pressure at all]. Absolutely none at all, this is really us. We drive this. We have ambitions for Marvel in the future. We love Marvel."


*[C7 is Commercial Plus 7 rating and accounts for the number of commercials watched via DVR and On Demand within 7 days of a show's initial air date.]
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Reasonnnn
Reasonnnn - 1/14/2015, 12:04 PM
RATINGSSSSSSSSSSSSSSSSSS
MercwithMouth
MercwithMouth - 1/14/2015, 12:09 PM
This is certainly not how flame-war Wednesday is done...
JorL5150
JorL5150 - 1/14/2015, 12:14 PM
I think my package of extenze(TM) was a leftover from placebo testing.
YeezusWept
YeezusWept - 1/14/2015, 12:14 PM
ABC is a sibling company of Marvel. What do you expect him to say?

Either way, can't wait for AOS to come back.
tokens
tokens - 1/14/2015, 12:14 PM
"[We feel no pressure at all]. Absolutely none at all, this is really us. We drive this. We have ambitions for Marvel in the future. We love Marvel."

*translated to truth-yness*


"we are extremely pressured. we are sweating constantly. we have no idea what will and will not work. we hope to god we still collaborate with marvel because they're so hot right now and they are feeding my family.
I will go down on you marvel."
MercwithMouth
MercwithMouth - 1/14/2015, 12:18 PM
I just don't see the issue here. Last night's Agent Carter got about the same views that AoS gets. The audience has become pretty standard. Most of the people that watch AoS will watch Agent Carter. The extras for the premiere would've been looky-loos and women excited about a female-led show. It'll likely stay right around the 5 million viewer mark.
McGee
McGee - 1/14/2015, 12:22 PM
PymParticle
PymParticle - 1/14/2015, 12:24 PM
Agents of Shield is horrible, what a waste of a show and a waste to have something like this muck up the shared universe
Kyos
Kyos - 1/14/2015, 12:31 PM
@PymParticle

FearTheLiving
FearTheLiving - 1/14/2015, 12:33 PM
Good to know, I've been loving AOS and Agent Carter.
djohnpi
djohnpi - 1/14/2015, 12:36 PM
Man i do luv this show.
RedDevil0311
RedDevil0311 - 1/14/2015, 12:37 PM
Just cant get into a show where the SPECIAL AGENT is named SKYE...and 22,that has more experience than most seasoned S.H.I.E.L.D personnel. This show needed combat style aged veterans...been there and done it!
Jazzy4
Jazzy4 - 1/14/2015, 12:40 PM
AOS has been a thrill ride for the past months. It's great. There i said it.

Can't wait for its return to see what they truly become.
marvel72
marvel72 - 1/14/2015, 12:48 PM
I personally think Agent Carter is a good show but Agents Of S.H.I.E.L.D is better,can't wait for it to return & give me my Marvel fix until the release of Avengers:Age Of Ultron.
LastOfKrypton
LastOfKrypton - 1/14/2015, 12:49 PM
I'm happy WB/DC doesn't mix the shows and the movies.
RobertLiefeld
RobertLiefeld - 1/14/2015, 12:49 PM
Agents of Shield and Agents of Peggy Carter's Shield are two terrible [frick]ing shows. Just because they are very very loosely based on comics doesn't mean they are worth a shit. People need to get over it and just admit these shows were never worth a shit.
batz11
batz11 - 1/14/2015, 12:51 PM
Josh love AoS now, really...finally came to the dark-side, it's a great CBTV show!
patrat18
patrat18 - 1/14/2015, 12:53 PM
So no article on Agent Carter's ratings?
Mastyrwerk
Mastyrwerk - 1/14/2015, 1:00 PM
Best show on TV.

Gotham, you are a close second.
MercwithMouth
MercwithMouth - 1/14/2015, 1:01 PM
@PymParticle

You bitch about pretty much everything that the MCU does. Why would this be any different? It's hilarious that you would think a TV show is "mucking up" a shared universe that you do nothing but hate on.
cocaegelo
cocaegelo - 1/14/2015, 1:02 PM
Marvel's Agents Of SHIELD is a nice show, don't compare with Gotham, The Bat Tiny Toon (Without a bat)!
batz11
batz11 - 1/14/2015, 1:05 PM
Merc
ha, ha...I was thinking the same, I don't think I've ever seen a positive post from PymParticle



...but we still love you here on CBM...grif turned kinda nice (sometimes), we needed some more negativity...
Spock0Clock
Spock0Clock - 1/14/2015, 1:07 PM
The ratings aren't low enough for the network to court the backlash of cancelling it, either from fans, potential future fans, the parent company, or people within Marvel Studios. Even if it was a complete ratings disaster (which it isn't by any stretch), they would probably still float it to some worthless timeslot just to appease Disney and keep the affiliates satisfied.

Agents of SHIELD is just the weakest link in the otherwise dominating MCU juggernaut and, as a result, a hate magnet for bitter fans who revel in failure.
SuperCat
SuperCat - 1/14/2015, 1:13 PM
Forgot it's FLAME WAR WEDNESDAY!!!! I'm in Costco :(
RynerLute
RynerLute - 1/14/2015, 1:16 PM
@Spock0Clock: It's a shame too, if only they'd see how much better it's become.

Arguably the best CBTV show right now.
MercwithMouth
MercwithMouth - 1/14/2015, 1:19 PM
@batz11

grif has earned the right...guy's a legend.
batz11
batz11 - 1/14/2015, 1:23 PM
Yep 0mega
Me too, haven't watched Agent Carter yet, looking forward to it...still have a Gotham on DVR too...
CrimsonCowl55
CrimsonCowl55 - 1/14/2015, 1:39 PM
I' binge watched season one and realized I had forgotten all the early clues and references. In fact I'm thinking of doing a spreadsheet to track all the refs between aos carter the movies and the comic universe. It's only going to get worse in a happy complicated way
batz11
batz11 - 1/14/2015, 1:42 PM
meant last episode of Gotham, watch all the others, but now AC yet...
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