In an interview with Fast Company, Loki executive producer Kevin Wright admitted that they were having some trouble figuring out where to take Sophia Di Martino's Sylvie in season 2.
"This character had been on a decades-long, maybe centuries-long revenge mission, and the classic trope of those stories is that it's all-consuming and she's not thinking about what comes next. Now she has this moment of opportunity, where is she going to go?" Wright said of figuring out a season 2 storyline for Sylvie after she killed He Who Remains in the season 1 finale.
"When we stayed in the view of character, this woman who went on the run as a child, had been running through time, a fugitive of time, living in apocalypses, never being able to relax or slow down, the novelty of walking into a 1980s McDonald's looked appealing. You play a Little League game and go to McDonald's. You go to a kid's birthday party at McDonald's. Someone like Sylvie would never have experienced that, and would be really taken by that."
Reminiscent of how NFL and NBA champions yell, "I'm going to Disneyworld," after winning it all, it seems Sylvie's goal was similar, albeit a bit more modest. Although it would have been funny to see the online reaction to a Marvel Studios series visiting the Mickey Mouse theme park, that's probably a little too meta, even for Disney.
Instead, Sylvie's celebrating her big win in a slightly more practical fashion.
Wright went on to reveal that they actually developed the idea before clearing it with McDonald's but the fast-food company was luckily, very receptive.
"I was worried that McDonald's would think we wanted to do something ironic or make fun of them. But we were selling an earnest story, a love letter to nostalgia through a character's eyes who will see all of the novelty and joy of it."
Loki season 2 is set to premiere on Disney+ on October 6.
Along with Mobius, Hunter B-15, and a team of new and returning characters, Loki navigates an ever-expanding and increasingly dangerous Multiverse in search of Sylvie, Judge Renslayer, Miss Minutes, and the truth of what it means to possess free will and glorious purpose.