WarnerMedia CEO Says The Company Is "Rethinking Our Theatrical Model” Amid COVID-19 Crises

WarnerMedia CEO Says The Company Is "Rethinking Our Theatrical Model” Amid COVID-19 Crises

Following the announcement that Scoob! will skip theaters and head straight to VOD, WarnerMedia CEO John Stankey says the company is now "rethinking" its theatrical model. What does that mean for WW 1984?

By MarkCassidy - Apr 22, 2020 08:04 AM EST
Filed Under: Wonder Woman 1984
Source: Via Deadline

The coronavirus pandemic essentially putting the world on lockdown has obviously had a major impact on Hollywood and all aspects of film production, and it's resulted in most major studios sending some of their planned theatrical content straight to streaming.

Yesterday, Warner Brothers announced that Scoob! would now debut on VOD, and WarnerMedia CEO John Stankey said on Wednesday that the pandemic has the AT&T-owned entertainment company “rethinking our theatrical model.”

During AT&T’s Q1 earnings conference call, Stankey said that while the studio fully intends to resume functioning as normal as soon as possible, the COVID-19 outbreak "will change many things" moving forward.

“We’re evaluating our product distribution strategy, relooking at volumes and the required support levels we need in a down economy,” he continued. “We’re rethinking our theatrical model and looking for ways to accelerate efforts that are consistent with the rapid changes in consumer behavior from the pandemic.”

Stankey then cited Scoob! skipping theaters as one example of the “new normal.”

What does this mean for upcoming releases like Wonder Woman 1984, Dune and Tenet? They are all currently still scheduled to hit theaters this year, but Stankey's comments could well be a precursor to an announcement informing us otherwise.

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soberchimera
soberchimera - 4/22/2020, 8:25 AM
KWilly
KWilly - 4/22/2020, 8:25 AM
Me with every movie this year eventually going to digital...

GhostDog
GhostDog - 4/22/2020, 8:28 AM
@KWilly - I admit I don’t miss the cell phone lights in the dark and the trying to whisper but failing miserably during the movie
KWilly
KWilly - 4/22/2020, 8:31 AM
@BlackBeltJones - True, but I do enjoy the experience going to the theater. Will definitely want that back in my life.
vegetaray
vegetaray - 4/22/2020, 8:51 AM
@KWilly - Absolutely agree...

There’s something special about going to a theater to see a film...No matter how many times you go it feels like an event, at least for me...

It’s what I grew up on...Going to a movie on a lazy weekend to discover a special movie I probably didn’t even consider watching prior to that, or maybe even didn’t know existed...Going opening night to a movie premier for a highly anticipated blockbuster, in a packed theater with other attendees who are just as excited as I am...I can’t imagine not being able to have these experiences in the future...

Home viewing is great but there’s something to be said for the theater experience...Imagine something like Endgame skipping theaters for a home release...
GhostDog
GhostDog - 4/22/2020, 8:27 AM
tmp3
tmp3 - 4/22/2020, 8:30 AM
I think they only mean specific movies like Scoob or Malignant, the kind that would normally be dumped into cinemas. They just moved mid-budget films In The Heights and the Sopranos prequel film to 2021 yesterday, so it's not gonna be for most movies they release.
Reeds2Much
Reeds2Much - 4/22/2020, 8:32 AM
Tentpoles aren't going anywhere. If anything it's the smaller, accolade chaser movies that tentpoles fund that'll be going straight to video.
tmp3
tmp3 - 4/22/2020, 8:33 AM
@Reeds2Much - I mean, they have to release theatrically to be eligible for said accolades
Reeds2Much
Reeds2Much - 4/22/2020, 8:35 AM
@tmp3 - I can't imagine that not changing in the coming years. Kind of domino into other aspects of film making.
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