MULAN Debuts In China With A Disappointing $23.2 Million Opening Weekend

MULAN Debuts In China With A Disappointing $23.2 Million Opening Weekend

The hope was that Mulan would be a hit in China considering it was largely geared towards moviegoers in the Middle Kingdom, but Disney's live-action adaptation didn't quite hit the mark this weekend.

By JoshWilding - Sep 14, 2020 02:09 AM EST
Filed Under: Disney
Source: The Hollywood Reporter

Mulan went straight to Disney+ in most countries, and while Disney has yet to reveal how the movie did after being sold to subscribers for $29.99, it's believed the studio is happy with its performance. However, they're likely to be less pleased with the live-action adaptation's debut in China.

Disney+ isn't available in the country, and it was always the plan for the remake of the 1998 animated classic to receive a theatrical release there. After all, Mulan was made with the Middle Kingdom in mind, hence why it's packed full of big names in the country (Liu Yiefei is a popular Chinese-born actress, while Gong Li, Jet Li, and Donnie Yen are icons in China). 

The hope was that Mulan would earn around $30 million - $40 million from September 11th - 13th, especially as Tenet debuted in the country with a surprisingly strong $30 million last weekend. Instead, it earned a disappointing $23.2 million, and based on reviews from China, it doesn't appear as if the Disney movie has resonated with Chinese audiences.

That definitely doesn't bode well for Mulan, though you have to believe piracy was also an issue (it was available on illegal torrent websites a matter of hours after it debuted on Disney+). 

Playing in 17 markets across the globe, Mulan has so far earned only $37.6 million worldwide. 

Disney has yet to comment on plans for Black Widow.

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dracula
dracula - 9/14/2020, 2:52 AM
Don't know how well Shang Chi will do there either. Like does china want to see american made kung fu movies
bkmeijer2
bkmeijer2 - 9/14/2020, 2:58 AM
@dracula - I think that the name Marvel is enough to draw audiences to cinemas over there
dracula
dracula - 9/14/2020, 3:02 AM
@bkmeijer - I heard they arent really into superheroes over there, outside of spiderman
tmp3
tmp3 - 9/14/2020, 3:09 AM
@dracula - Aquaman made $300m there, so...
Moriakum
Moriakum - 9/14/2020, 3:20 AM
@dracula - Endgame made $629 million there.
mastakilla39
mastakilla39 - 9/14/2020, 5:26 AM
@dracula - They are OK with superhero and fantasy, but when you whitewash beloved heroes and folktales to generic bull-shit it doesnt bode well. The reviews were terrible over there and the CCP (china communist party) ordered a black out of all news related to Mulan because their citizens were finding out about their death and concentration camp for muslims.
bkmeijer2
bkmeijer2 - 9/14/2020, 2:57 AM
So the only place where it really is supposed to do good, fails?
WakandanQueen
WakandanQueen - 9/14/2020, 3:02 AM
dracula
dracula - 9/14/2020, 3:03 AM
@WakandanQueen - weird how consistent he is in the way he laughs
tmp3
tmp3 - 9/14/2020, 3:08 AM
@WakandanQueen - "Big" week for this dude 👀
Moriakum
Moriakum - 9/14/2020, 7:37 AM
@tmp3 -
Spidey91
Spidey91 - 9/14/2020, 3:37 AM
it sure didn't help the chinese themselves have told this story like 156784 times already.
DoubleD
DoubleD - 9/14/2020, 4:26 AM
What's even more disappointing was Tenets second week 10 million China numbers a 66% drop!
regularmovieguy
regularmovieguy - 9/14/2020, 4:38 AM
@DoubleD

How is that more disappointing? Mulan is bombing worse in China than Tenet is. 😐
DoubleD
DoubleD - 9/14/2020, 4:50 AM
@regularmovieguy - Both bad but Tenet was expected to save movie theaters. Tenet with a 66% drop in China is very bad news. Tenet lost it legs in second week.
regularmovieguy
regularmovieguy - 9/14/2020, 5:01 AM
@DoubleD

Mulan was made for China tho..I don't think Tenet was ever going to do gangbusters there. It's pretty much on pace with Nolan's last movie Dunkirk in the Chinese market.
LameLuka
LameLuka - 9/14/2020, 5:08 AM
@DoubleD - you really love to see that movie fail do you
DoubleD
DoubleD - 9/14/2020, 5:09 AM
@regularmovieguy - No one was talking or even thinking Mulan would be a huge hit at the box office like Tenet.
regularmovieguy
regularmovieguy - 9/14/2020, 5:22 AM
@DoubleD

“No one was talking or even thinking Mulan would be a huge hit at the box office like Tenet.”




🚪🚶‍♀️
DoubleD
DoubleD - 9/14/2020, 5:25 AM
@LameLuka - WB and Tenet put themselves on center stage the world is watching. All movie studios are watching how Tenet does at the box office. Why movie studios are upset with WB for now hiding numbers.
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