Marvel Studios Was "Shook" By Negative Response To ANT-MAN AND THE WASP: QUANTUMANIA

Marvel Studios Was "Shook" By Negative Response To ANT-MAN AND THE WASP: QUANTUMANIA

Some intriguing new details have been revealed about Marvel Studios' confidence in Ant-Man and The Wasp: Quantumania prior to its release and how they responded when it failed to resonate with fans...

By JoshWilding - Oct 15, 2023 05:10 AM EST

Ant-Man and The Wasp: Quantumania was supposed to kick off Phase 5 in style, introducing Kang the Conqueror and finally revealing the secrets of the Quantum Realm. While the movie did those things, an overreliance on The Volume and a bizarre ending meant it was ultimately a major disappointment. 

We know the ending was reshot right before the threequel arrived in theaters and, in hindsight, entrusting such an important story to a filmmaker who had previously been tasked with delivering the MCU's light-hearted palette cleansers was a blunder. 

MCU: The Reign of Marvel Studios author Joanna Robinson recently appeared on The Watch podcast and shared some inside intel on how Marvel Studios responded to the negative critical and fan response to Ant-Man's latest adventure. 

"[Marvel Studios] is aware of what's happening to their brand," she says. "My understanding, having talked to some people, is that 'Quantumania' really shook them, and I'm sure 'Secret Invasion' shook them further, but 'Quantumania' really shook them because they felt like they had something good. Because they all internally thought, 'Everyone's gonna love this.'"

"And then they put it out and people didn't. And then they were like, 'Oh no, our internal barometer is not attuned to what people want anymore.' With ‘Quantumania,’ they were like, 'We put out a banger.' And then that's not how a lot of people felt."

Marvel Studios is currently producing so many movies and TV shows, we perhaps shouldn't be surprised that some misfires are beginning to slip through the cracks. 

In the case of Ant-Man and The Wasp: Quantumania, placing the action in front of a giant VFX screen resulted in the story being told feeling somewhat soulless. It's also tough to figure out why they introduced the Conqueror Variant of Kang - who, by rights, should have been the Multiverse Saga's big bad - only to have him defeated by Ant-Man and ultimately killed. 

It seems they're learning from these mistakes, though, hence why the movie's writer, Jeff Loveness (another Rick and Morty scribe) is no longer believed to be working on Avengers: The Kang Dynasty

Marvel Studios can, and likely will, recover from Ant-Man and The Wasp: Quantumania but it's easy to see why we're now hearing so much about them going back to the drawing board on upcoming projects (like Daredevil: Born Again, for example). 

Still, with a reboot looming, it seems we'll have to endure even more Multiversal storytelling over the next few years...

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URCOMMENTSUCKS
URCOMMENTSUCKS - 10/15/2023, 5:52 AM
''Everyone's gonna love this''

Isn't that the same shit these dipshits at the MCU, mainly Feige, thought when Shane Hack provided them with that shitty Mandarin twist? Seems like the MCU is bad at learning things.

Also, Joanna Robinson...? Isn't she that insufferable Twitter feminist who made that whole controversy years ago about the way Amazonians looked in Snyder's JL? Yeah, she definitely is the target audience for the MCU.
SpiderParker
SpiderParker - 10/15/2023, 6:33 AM
@URCOMMENTSUCKS - Iron Man 3 is not hated by everyone not even by majority, only the fans who wanted to see IM fight Mandarin and got disappointed that they got baited. Doesn't make it a bad movie. In fact, I'm sure most casual marvel fans love the movie. Am I disappointed? Yes. But I can separate my feelings about that and take in the fact its a good fake out.

Some people will hate a movie even if they get what they want if its not something new and also hate it if its something new and didn't get what they expected. Mephisto, anyone? You can't please everyone.
TheLobster
TheLobster - 10/15/2023, 5:59 AM
The fact that they watched Quantumania and said “yeahhhhh this is great - everyone is going to love it!” just goes to show you how far their heads are up their own ass.

Marvel’s downfall is both pathetic and embarrassing as hell to see unfold.
DEVWoulf
DEVWoulf - 10/15/2023, 6:01 AM
"Um what? That Quantumania? Oh it's gonna be fantastic. It's got Saul Fudd he's a hoot! And then Secret Invaders with some Nick Fury battling Skulls. And topping this phase off with everyone's favorite Agatha the Teenage Witch. Everyone loves her zany magic tricks. It'll be great. Listen I've gotta go! I've got Hugh, Tobey and Lou Ferrigno on the other line. The audience is gonna love this multimadness!"

Usernametaken
Usernametaken - 10/15/2023, 6:07 AM
Just a reminder of what was announced.


Feralwookiee
Feralwookiee - 10/15/2023, 7:52 AM
@Usernametaken - I have no interest in any of those upcoming projects.
I WAS excited at the prospect of a MCU FF movie, but based on the shitty writing from Phase 4 on, I'm pretty sure it'll be a mess.
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