EDITORIAL: Reasons Why Warner Bros. Should Move To April 2016

EDITORIAL: Reasons Why Warner Bros. Should Move To April 2016

Captain America: The Winter Soldier is proving a big budget film can find success in April. Here are a few reasons why Warner Bros. should take advantage of that with Man of Steel 2.

Editorial Opinion
By TwistedKingdom - Apr 25, 2014 01:04 PM EST
Filed Under: Batman vs. Superman
Source: BoxOfficeMojo.com

Raise your hand if you honestly believe "Man of Steel 2" and "Captain America 3" are both opening on May 6, 2016.

Ever since Warner Bros parked their MoS sequel across the street from Marvel, fans have been going at it over the potential heavyweight bout. While it's great for debate, let's be realistic. We have a better chance of seeing Mayweather vs Pacquiao.

 

The obvious reason is money. No secret there. Both films would take away from the other's earnings. So here's my prediction - Warner Bros. moves up a month to early April. Here's why.

 

THE RESPONSE TO MAN OF STEEL

 

It should've made more. But not for the reasons usually argued. Only four non-sequel films have ever opened to $100M+.

 

Spider-Man (2002) - $114,844,116

Alice In Wonderland (2010) - $116,619,362

The Hunger Games (2012) - $152,535,747

Man of Steel (2013) - $116,619,362

 

"Games" went on to gross nearly $700M, "Spider-Man" over $800M, while "Wonderland" topped $1 Billion. With that huge an opening, from a numbers standpoint, MoS should've made more. The fact that it didn't is a testament to how audiences felt about the film.

 

And before anyone brings up the "competition" excuse, understand that hurts MoS' case rather than helps it. It's basically saying, when audiences were given the choice to either watch "Man of Steel" again or see Brad Pitt vs Zombies and a Sandra Bullock-Melissa McCarthy team up, they chose the latter.

 

That's something Warner Bros. should be looking at and not just the $668M their $225M film brought in. And maybe they were. They turned so many people off with part one it could lead to less interest in a sequel. But add Batman and Wonder Woman to it and MoS2 stands a better chance.

 

The fact is, Warner Bros. is already dealing with a severely divided fanbase. There are too many skeptics. These are people who contributed to that $116M opening. The studio needs a good month to earn that audience back. And, of course, make money.

 

MARVEL IS ON A ROLL

 

Marvel Studios changed the game when it comes to comic book and superhero movies. Other studios are looking for ways to manufacture their own cinematic universes. This genre is Marvel's yard thanks to the brand they've built over the last six years.

 

That's what Warner Bros' "Man of Steel 2" is up against. They're making the follow up to arguably the most polarizing film in recent memory.

And, frankly, seeing Superman, Batman and Wonder Woman on the screen for the first time ever won't be enough. Some fans believe that alone is reason for Marvel to pack their bags but, in truth, it's just a novelty. Well, what do we have after that novelty wears off?

 

The news coming out of Warner so far about the sequel hasn't done anything to silence naysayers. If anything, Snyder & Co. have added fuel to the fire. Casting Ben Affleck as Batman sparked outrage. Gal Gadot as Wonder Woman sparked outrage. Jesse Eisenberg as Lex Luthor…yup, outrage.

 

Also, the same creative team behind the first film is back (Snyder, Goyer). Is there any reason we wouldn't be getting more of the same? "Argo's" Chris Terrio was brought on for a rewrite but who knows to what extent. Is it just a polish? Is it more than that?

 

Not to mention some are unhappy with the fact Batman and Wonder Woman are even in the film. Look passed the "first time ever" concept and you'll see, two years to go and MoS2 is already dividing fans even more.

 

Now consider this - in 2016 "Captain America 3" will be coming off of "The Avengers: Age of Ultron". We've seen the success "The Avengers" provided IM3, Thor 2 and now Cap 2. Audiences are invested in the Marvel brand and the stories they're telling.

 

Warner doesn't yet have the cachet to stand nose to nose with Marvel. Moving up a month to early April will give them space to establish their own brand. It would give them breathing room to build their own lineage…and, of course, make money.

 

THE DC UNIVERSE DEPENDS ON IT

 

Have you heard this before? "Warner Bros. stands to lose more than Marvel from a head-to-head weekend".

 

More accurately, the DC Universe stands to lose here. Warner doesn't rely on comic book properties like Marvel Studios does. Some have argued WB isn't completely invested in their DC properties when it comes to films. A big reason we haven't seen Aquaman, the Flash and so on.

 

It's "Warner Bros. Pictures" not "DC Studios".

So, Harry Potter took precedence over Wonder Woman. Now that the Potter series is done WB seems to be testing the waters with its DC characters. They're off to a shaky start and another underwhelming outing would most certainly spell the end for a DCCU in the immediate future.

 

We might get another Batman reboot but what chance does someone like Green Lantern have of seeing the big screen again? There's too much at stake for MoS2 to do MoS1 numbers. Possibly worse than MoS1, if WB stays put in May.

 

IN CLOSING

 

The bottom line is box office and moving up four weeks will provide Warner Bros. a whole month to pull in the numbers they're hoping for. Maybe even break some records. Because the real test is how "Man of Steel 2" performs after it opens. Falling to fifth place three weeks after being in first won't help.

 

The studio is building something from the ground up and needs all the room they can get. They shouldn't start challenging proven and established properties until they have one themselves.

 

So far the only notable film scheduled for April 2016 is Universal's reboot for "The Mummy". Warner Bros. could own the entire month...Could.

 

Where do you stand? Who do you think will move? Sound off below and thanks for reading.

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kong
kong - 4/25/2014, 1:51 PM
It makes more sense for CA:TWS. No matter what BvS will win the box office and Cap has already dominated April this year. BvS has been awaited for decades and C3 has been for months.
Ignition
Ignition - 4/25/2014, 2:04 PM
CA:TWS will move.
GoldSlayer1
GoldSlayer1 - 4/25/2014, 2:22 PM
You're an idiot if you think MoS2 will make less than MoS, while it has Batman in it.

I do somewhat agree on the novelty factor argument.
However i care more about the quality of the movie than when they release.

If they use this "novelty factor" to its fullest potential by making a GREAT movie, then it doesn't matter who its opposition is, they're gonna get crushed.

If the movie is GREAT, has great performances, good marketing, and good word of mouth, this could easily top 2 Billion. its SUPERMAN, BATMAN, and WONDER WOMAN in the same movie. i know you pointed out the novelty factor of it, but thats a BIG reason why many people will go see it, and why many others will go for repeat viewings.
Wallymelon
Wallymelon - 4/25/2014, 2:25 PM
I don't think anyone should move. Why wouldn't people go to both films? You go to one film Friday and the other film Saturday. Only thing that will take a hit is the midnight screenings. I'm planning on going to both maybe even in the same day if I can. Probably not but no matter. The only people that are seeing the same film two or three days in a row are the super fans. Casual moviegoers will hopefully see both films that weekend. Maybe not because it's so expensive. But is it weird to go to a movie two days in a row? No
GoldSlayer1
GoldSlayer1 - 4/25/2014, 2:26 PM
@Charlie
It would certainly be better for cap if it moves up earlier.

Also with the Brian Singer news coming out, i wouldn't be surprised if X-Men: Apocalypse was pushed back from May 27 to some other date.

Then Spiderman 3 comes out on June 10th.
Whoever moves up a month first, both CA3 and BvS get a month to themselves basically.
McNyagano
McNyagano - 4/25/2014, 2:37 PM
Either one will move but if Marvel does indeed stand their ground, WB/Dc will move. They have more to lose here than Marvel.
Abary
Abary - 4/25/2014, 2:44 PM
Marvel had that date for the past year. They won't move. DC doesn't scare them.
GoldSlayer1
GoldSlayer1 - 4/25/2014, 3:26 PM
@Drunken
Wow i agree on that.

Look at the schedule for March and April
only notable competition is Prometheus 2, Warcraft, and The Mummy.
GoldSlayer1
GoldSlayer1 - 4/25/2014, 3:36 PM
@MrBlackJack
if Cap3 moves back a month (from may to june) , it'll compete with Spider-Man 3 thats released on June 10.
CherryBomb
CherryBomb - 4/25/2014, 3:43 PM
Marvel should move.
Of course they can afford to take a hit but they will lose the opening weekend against BvS, and why should Marvel take a hit when they don't HAVE to.
They've proven that by opening in April, Cap can make a ton of money. So I don't see the problem in moving it.
SauronsBANE
SauronsBANE - 4/25/2014, 3:47 PM
Well done, fully agree with this article!

Marvel would be absolutely idiotic to move, as they have the Thor, Avengers, Guardians of the Galaxy, Iron Man, and other franchises to help cover the costs of any money that would be potentially lost in a face-off against Man of Steel 2.

WB, on the other hand, simply can't afford to have their answer to the Avengers NOT make as much money as it possibly can. Marvel can take the hit, WB can't, simple as that (and you're spot on with how you said MoS didn't make as much money as it should've. The executives were expecting it to clear $1 billion, easy...and it didn't really come close at all. That absolutely factors in to the sequel).

But of course, a face-off isn't going to happen. Someone is going to blink first, and I bet it'll be WB. When they move it to is still up for debate, though. Great, well-written editorial.
SauronsBANE
SauronsBANE - 4/25/2014, 3:54 PM
Should've added that this is all just a publicity move. It really doesn't matter one bit who can take the hit and who shouldn't risk it, because a face-off isn't ever going to happen. At the end of the day, it's simply a pissing contest between two companies. The studio that moves is going to look pretty bad, and their publicity is going to take a bit of a hit while the other looks like the winner. That's all this is about. Frankly, it's a bit immature for two professional studios IMO.
GoldSlayer1
GoldSlayer1 - 4/25/2014, 3:56 PM
If anybody moves, it should be WB who moves the movie to april (around the spring break of 2016).

It'll have almost 2 months to itself, and they can have the movie running till the end of summer for profit grinding.
TwistedKingdom
TwistedKingdom - 4/25/2014, 4:09 PM
@TheAbaryMan369

"Marvel had that date for the past year. They won't move. DC doesn't scare them."

This is exactly it. Come 2016 Marvel will already be in Phase III. As I mentioned, don't overlook that Cap 3 is a follow up to Age of Ultron. Iron Man 3 was released around the same time in May and scored $1 Billion for Marvel. $700M in April or $1B in their original spot? Why would they give May up?

Yes, it's the Trinity on screen for the first time but it's also a sequel to a film that's still drawing heat a year later.
WawelDragon
WawelDragon - 4/25/2014, 4:11 PM
I belive CA3 will move to march 2016 to make room for third movie from Marvel Studios in 2016.
Minty
Minty - 4/25/2014, 6:19 PM
Nice editorial, I like that you're not biased to one side or the other - just want to see a CBM do well. Originally I thought it would be better for Marvel to move but you're right - why would they? A high May box office is definitely a possibility after TWS and AOU next year too.

You nailed the problem with Man Of Steel's box office result right on the head - not enough people were going back. I was one who did, and did not enjoy myself very much the second time round. Since then it has warmed on me as a film, but still doesn't have the re-watchability of The Avengers or The Dark Knight etc
GizmoEl
GizmoEl - 4/25/2014, 9:07 PM
I think DC should move it to June or July. That's when they'd make the most money off of it.
MightyZeus
MightyZeus - 4/25/2014, 9:19 PM
Good article. WB's should make there move to April and it's not a fact that if either companies pushes back either of there films to another date that in the end it will make either company look weak. They are both business's and they are both competitive studio's.

Bekss
Bekss - 4/25/2014, 10:04 PM
If Marvel moves it will be ONLY because Disney make them move to release StarWars in May. That's it.
Feige have said that they're not moving and they don't care about other studios.
WB/DC will move because that's the only thing that makes sense.
Marvel stay-it's because they had the date first.
DC stay-both will lose money.
DC moves-they are smart
TwistedKingdom
TwistedKingdom - 4/26/2014, 8:30 AM
Again, thanks for reading, guys!

I have to admit, I have selfish reasons for WB moving up to April. Moving it back to June or July 2016 would mean a longer wait. I'm still confident April would be the best fit for them business wise. Summer is usually crowded and films get 1, maybe 2, weeks until the next big release. April gives Warner 4 weeks.

Some of you bring up a great point about Star Wars. Disney pushing Episode VII back to May 6 would be the only scenario I see Cap 3 moving. But then MoS2 would be squaring off against Star Wars instead.
IminentEminence
IminentEminence - 4/26/2014, 8:32 AM
"Marvel freaked out"? Fanboy goggles got some people seeing things nobody else does. Marvel Studios have went on record stating that they have their movies planned out 'til 2028. We haven't seen one hiccup that has indicated that it will not come to fruition. Not a one. Warner Brothers seem to have DC's cinematic universe planned out as far as 2015...Oops! That's 2016 now and don't think for even a fraction of a hair split second that Wonder Woman or Justice League (Dark) or any live action DC film is going to see the recording light of day on a straight-to-DVD/Blu-Ray, low budget, found footage production even if MoS2 isn't a smashing success. Don't let your emotions cloud your better judgment; if such a thing exists. Sure Batman vs. Superman can beat Cap3 on opening weekend. Probably when the finally Box Office numbers are tallied too. But, it won't stop Cap3 from making lots of money. How sad would it be if the money that was needed to push the DCCU forward is sitting in Marvel's bank account? It'll be a shortlived celebration to win the battle and lose the war...
IminentEminence
IminentEminence - 4/26/2014, 8:33 AM
Great editorial though, TwistedKingdom.
DannRamm113
DannRamm113 - 4/26/2014, 9:07 AM
Shall I bring up how Cap 2 just got knocked down by a crappy Cameron Diaz comedy...MOS 2 will do fine
IminentEminence
IminentEminence - 4/26/2014, 9:59 AM
dannramm113 - 4/26/2014, 9:07 AM

"Shall I bring up how Cap 2 just got knocked down by a crappy Cameron Diaz comedy..."

After TWS being in theaters nearly a month? Could this same crappy comedy have done this before this weekend? Okay...
KyleG
KyleG - 4/26/2014, 11:58 AM
You raised some good points here. Good editorial. I think Warner is definitely going to move up. The film will wrap filming this Fall/Winter and post production work will be pretty much complete by this time next year. Which means WB will be sitting on a finished film for about a year. I think they will look for an opportunity to try to release it earlier. If Star Wars moves, WB can take their Dec. 2015 spot which would be awesome AND give BvS the chance to totally own the Holiday season of 2015.
Forthas
Forthas - 4/27/2014, 9:40 AM
One of the most level headed posts I have read in a while supported by logic and facts. People believing that MOS2 will automatically make huge amounts of money are sorely mistaken. WB has turned off so many fans already that I don't think the film will do much better than MOS no matter what they do. I think one of the things that people don't realize is that when movies cross the billion dollar worldwide mark...it is because they have REPEAT viewers. If both films open on the same day they might have duplicate viewers but will not have nearly as many repeat viewers basically guaranteeing that neither film crosses one billion. That is worse for MOS2 which is expected to do so. I believe at the end of the day Disney will move Star Wars to that date and will win it if WB does not move.
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