BLACK WIDOW Lost An Unreal Amount Of Money Thanks To Piracy Caused By Disney+ Premier Access Release

BLACK WIDOW Lost An Unreal Amount Of Money Thanks To Piracy Caused By Disney+ Premier Access Release

Black Widow was released simultaneously in theaters and on Disney+ last year, but the impact that had on the movie's box office takings was bigger than we previously suspected. Find more details here...

By JoshWilding - Jan 04, 2022 06:01 PM EST
Filed Under: Black Widow
Source: Deadline

COVID-19 had an impact on Hollywood that's still being felt today, and that led to a lot of unique, unexpected decisions being made in 2020 and 2021. Though we didn't know it at the time, releasing Black Widow on Disney+'s Premier Access the same day it hit theaters proved particularly controversial, leading to Scarlett Johansson ultimately suing the House of Mouse.

That's all been resolved now, but a sticking point for the actress was how much money she'd lost from box office backend payments as a result of that Digital debut. 

Driving home this fact is new information shared by Deadline. The trade explains that Johansson likely settled her lawsuit with Disney for upwards of $40 million with much of that lost money coming from pirated copies of Black Widow hitting streaming and torrent websites within minutes of its Disney+ debut.

Sources tell them that the Marvel Studios blockbuster was pirated more than 20 million times, leading to an estimated loss of $600 million in Disney+ PVOD ($29.99) revenue alone. That's an insane amount, and explains why the studio has since moved away from Premier Access. 

It's hard to blame Disney for considering moving away from that theatrical model in such uncertain times, but it simply didn't work (at least not for movies with a blockbuster budget). Warner Bros. suffered more than most, though, as releasing huge movies like The Suicide Squad and Dune on HBO max for free on the same day they premiered on the big screen really hurt them financially.

How did you watch Black Widow when it was released? 

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Kucakingkai1991
Kucakingkai1991 - 1/4/2022, 7:02 PM
@incredibleTalk - JUST 6 MONTHS AGO SHOCKER HAIL THE M-SHE-U

Kucakingkai1991
Kucakingkai1991 - 1/4/2022, 7:04 PM
@Kucakingkai1991 - 5 MONTHS AGO

Kucakingkai1991
Kucakingkai1991 - 1/4/2022, 7:05 PM
@Kucakingkai1991 - 4 MONTHS AGO

Kucakingkai1991
Kucakingkai1991 - 1/4/2022, 7:08 PM
@Kucakingkai1991 - 1 MONTH AGO

KelvTwelve
KelvTwelve - 1/4/2022, 9:01 PM
@Kucakingkai1991 - bro

ultra cringe
SinfulKnight
SinfulKnight - 1/5/2022, 3:04 AM
I wanted to like the movie but she died in a previous movie, so my only real care for this film was for TaskMaster, who was another big disappointment.

Didn't get to watch Day 1, then reviews came in, and couldn't justify the purchase. Waited until I could see it at my Brothers place on his account.
NinnesMBC
NinnesMBC - 1/4/2022, 6:04 PM
>_>;
RokoVII
RokoVII - 1/4/2022, 6:13 PM
Scarlett reading this after getting 40 million from the lawsuit

TheHumanSpider2
TheHumanSpider2 - 1/4/2022, 6:16 PM
@RokoVII - Loved the whole "I'm fighting for equal payment to actresses all around the-oops, never mind, I just got even more rich, HAIL MICKEY!"
TheHumanSpider2
TheHumanSpider2 - 1/4/2022, 6:20 PM
@Tusk - That is literally how it was
TheHumanSpider2
TheHumanSpider2 - 1/4/2022, 6:14 PM
But why are they assuming people who pirated the movie would've paid $30 bucks to see it?
Movie is so bad pirates actually demanded their money back!
kazuma
kazuma - 1/4/2022, 6:15 PM
They expected people to pay $45 (CAD) for a movie. I'm all for paying for entertainment and I do see the value in watching a new movie at home like this. But having to pay a sub in order to buy it is what really killed it for people.
Not to mention the fact that it simply wasn't available for some people around the world.
Nightwing1015
Nightwing1015 - 1/4/2022, 6:19 PM
"Sources tell them that the Marvel Studios blockbuster was pirated more than 20 million times, leading to an estimated loss of $600 million in Disney+ PVOD ($29.99) revenue alone"

Um that's not great analysis. That is assuming that everyone who bothered to pirate it would otherwise have willingly paid $30 for it.
TheHumanSpider2
TheHumanSpider2 - 1/4/2022, 6:21 PM
@Nightwing1015 - People get pay really good money for coming to these kind of conclusions...
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