BLUE BEETLE Is Holding Up Better Than THE FLASH & SHAZAM! 2 At The Box Office, But Can It Turn A Profit?

BLUE BEETLE Is Holding Up Better Than THE FLASH & SHAZAM! 2 At The Box Office, But Can It Turn A Profit? BLUE BEETLE Is Holding Up Better Than THE FLASH & SHAZAM! 2 At The Box Office, But Can It Turn A Profit?

After a disappointing opening, Blue Beetle is holding up pretty well at the box office when compared to other recent DC Comics movies, but it will still struggle to break even...

By MarkCassidy - Sep 03, 2023 11:09 AM EST
Filed Under: Blue Beetle

In its third 3-day weekend in theaters, Blue Beetle is holding up pretty well at the domestic box office - at least in comparison to other recent DC-based movies The Flash and Shazam! Fury of the Gods.

Jaime Reyes' big-screen debut is expected to take in $7.3 million this weekend in the U.S., marking a -40% from last weekend, topping the Shazam! sequel's $4.6M (-50.7%) and The Flash's $5.2M (-65.4%).

The movie's domestic total now sits at $56.6 million, and it's expected to reach between $70M and $75M by the end of its run. Worldwide, it's just passed the $95 million mark.

Can Blue Beetle turn a profit for Warner Bros./DC Studios? Honestly, even recouping its costs seems unlikely. The film did reportedly have a relatively modest budget of just over $100 million (before marketing), but unless it proves to have very strong legs, it will struggle.

A direct sequel was always a long shot, anyway, but DC Studios co-CEO James Gunn has confirmed that Reyes will be sticking around in the new DCU - although looking at the BO performances of recent DC movies, Gunn and Safran are going to have their work cut out to reignite audience interest in the brand. 

Have you been to see Blue Beetle yet? If so, what did you think, and are you surprised that it didn't perform better at the box office? Be sure to drop us a comment down below.

"Recent college grad Jaime Reyes (Xolo Mariduena) returns home full of aspirations for his future, only to find that home is not quite as he left it," reads the synopsis. "As he searches to find his purpose in the world, fate intervenes when Jaime unexpectedly finds himself in possession of an ancient relic of alien biotechnology: the Scarab."

"When the Scarab suddenly chooses Jaime to be its symbiotic host, he is bestowed with an incredible suit of armour capable of extraordinary and unpredictable powers, forever changing his destiny as he becomes the Super Hero Blue Beetle."

The cast also includes Bruna Marquezine, Belissa Escobedo, Adriana Barraza, Elpidia Carrillo, Damián Alcázar, and Raoul Max Trujillo.

Blue Beetle is now in theaters.

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tmp3 - 9/3/2023, 11:36 AM
This movie’s actually good but i just cannot feel bad for WBD whatsoever. Hope more people see it on streaming - the super hero stuff is uniformly awful, but it gets the human component so right
AmazingFILMporg - 9/3/2023, 11:40 AM
Can it turn a profit?

Why is this even a question. It needs 300 million to break even.

It held up better because it's a holiday 😂
bobevanz - 9/3/2023, 11:42 AM
@AmazingFILMporg - we need a porg extermination holiday lol, literally the lamest creature SW came up with in 20 years.. so I guess the shoe fits for you lol
AmazingFILMporg - 9/3/2023, 11:47 AM
@bobevanz -

Porgs will outlive your pathetic human race💁😎
XKnight - 9/3/2023, 11:57 AM
@AmazingFILMporg - It actually needs about $240 million to break even. But yes, it’s nowhere going to even get close to that, much less $200 million.
marvel72 - 9/3/2023, 12:03 PM
@bobevanz -

Top three worse Star Wars creatures.




AmazingFILMporg - 9/3/2023, 12:09 PM
@marvel72 -

We are all iconic unlike your weak ass💁
marvel72 - 9/3/2023, 12:14 PM
@AmazingFILMporg - You keep telling yourself that, if it helps you cope.
DarthAlgar - 9/3/2023, 4:09 PM
@AmazingFILMporg - The only thing you're iconic for is your sexual fixations with clowns, your social media education, and your punctuating with emojis.
malschla - 9/3/2023, 6:54 PM
@marvel72 - Disrespect Darth Binks at your own peril.
marvel72 - 9/4/2023, 6:14 PM
@malschla -

bobevanz - 9/3/2023, 11:40 AM
It sucks the masses are either bashing this without seeing it, or simply avoiding to pay a ticket. DC really shit the bed since Suicide Squad. Overall I enjoyed this more than maybe the last 5 or 6 DC movies? The baseless trolling and bashing is ridiculous. I hate people that can't form their own opinion on things
Shivermetimbers - 9/3/2023, 3:55 PM
@bobevanz - very true. It’s a pretty fun movie and the characters were actual people who you felt something for. I think I suffered from a poor villian mainly due to Susan Sarandon’s wooden acting and some derivative powers/action scenes, but I’m sort of surprised it hasn’t resonated better than it has. What people need to remember though, is that it was originally meant for streaming. So if it even makes back its production money then it was a smart move. We wouldn’t be have this discussion at all if it went straight to streaming.
MarvelZombie616 - 9/3/2023, 11:42 AM
I have seen the movie with two people.
The three of us go every week.
I can't take anybody's taste in movies serious who likes this movie, sorry.
bobevanz - 9/3/2023, 11:42 AM
@MarvelZombie616 - you need better friends
AllsGood - 9/3/2023, 11:52 AM
Blue Beetle was good it's a movie I could watch a second time when streaming.

Forthas - 9/3/2023, 11:56 AM
I saw Blue Beetle out of pity and tickets were $4 and by DC film standards, it is pretty good! While I certainly don't think it reflects the direction that DC films should be going in, it is a decent film and it is unfortunate that it is doing so poorly. If I am a talent of any note in Hollywood, I would think long and hard about being associated with the DC brand.
Moriakum - 9/3/2023, 12:03 PM
"...But Can It Turn A Profit?"
Of course not! It won't even come close. After 3 weekends and it still hasn't reached 100 million WW. We're not talking about the first weekend, we're talking about 3 weekends already. These are very very low numbers despite small drops from weekend to weekend.
BB will cross the 100 million dollar WW mark around its 22th day of release. That's a pathetic achievement.
Shivermetimbers - 9/3/2023, 3:57 PM
@Moriakum - it would have made zero money if it was released direct to streaming like it was planned. When you look at it from that perspective it seems to be doing alright.
Moriakum - 9/3/2023, 5:32 PM
@Shivermetimbers - At least if it went straight to streaming, it could have helped to increase Max's subscriptions. But now it will always be remembered as a box office flop. It damages the brand and the character to be labeled a flop. So, perhaps, it would have been better for the film's prestige to have gone straight to streaming.
Th3Batman - 9/3/2023, 12:08 PM
3 weekends and it's still below $100 million ? DC on film has a bright future ahead of it, it'll be killing the MCU any day now.
TheNewYorker - 9/3/2023, 12:14 PM
Aside from those who worked on the project why would anyone else care..
Forthas - 9/3/2023, 12:20 PM

"...although looking at the BO performances of recent DC movies, Gunn and Safran are going to have their work cut out..."

Shazam Fury of the Gods (produced by Peter Safran) - $133.8 million
The Suicide Squad (directed by James Gunn) - $168.7 million
Blue Beetle (produced by Peter Safran) - $110 million [projected]

ModHaterSLADE - 9/3/2023, 12:21 PM
Good for the cast and crew. It's a solid coming of age superhero flick.
slickrickdesigns - 9/3/2023, 12:29 PM
They should have a parody style trailer by now of fast and furious cuts with Jamie’s family constantly talking about familia!
Nolanite - 9/3/2023, 12:34 PM
Am I the only one who is surprised that this isn't an article made by Joshua Wilder?
There's a sense of tugging within the article.
It tried to be supportive but at the same time it's kinda secretly calling it a flop.
Nolanite out.
theprophet - 9/3/2023, 12:38 PM
I mean I guess whatever they make out of it it's a win since this was suppose to be released on hbo max
Shivermetimbers - 9/3/2023, 3:58 PM
@theprophet - THIS is what everyone else seems to be missing.
FireandBlood - 9/3/2023, 12:46 PM
Oh it’s way to a billion 🤣
Feralwookiee - 9/3/2023, 2:54 PM
@PlusUltra - Totally!
If you add it's boxoffice total along with the last 5 DCEU releases, you'll get over $1 billion combined!

Forthas - 9/3/2023, 4:59 PM
@Feralwookiee -

You also get $1 billion in costs for poduction and marketing for those films combined! What a mess!!!
Feralwookiee - 9/3/2023, 5:29 PM
@Forthas - Lol
WB handles money like the U.S. government!

WEAPONXOXOXO - 9/3/2023, 1:02 PM
I saw it and it was a fun movie. Way better than Ant-Man and BP II.
BobbyDrake - 9/3/2023, 1:03 PM
I think the director did a job on this. It’s definitely a movie!!! Might watch
Skestra - 9/3/2023, 1:14 PM
I didn't like the movie (half of the time all Jamie and his family do is scream) BUT I see an honest attempt was made compared to "The Flash". They tried and sometimes you got to appreciate the value in that.
TyrantBossMedia - 9/3/2023, 1:31 PM
Lowering the bar to downplay the horrible box office performance of Blue Bottle.

The movie is a bomb, as I predicted.

TheShellyMan - 9/3/2023, 2:03 PM
No, it won't make a profit. Idk what's the positive spin behind this movie's box office.
AnthonyVonGeek - 9/3/2023, 2:17 PM
Like I said it’s not a bad movie it’s just the typical super hero movie that I’ve seen so many times.
Random person gets powers, evil rich person wants the powers, family member dies, hero almost dies and sees a dead loved one and it inspires them to live and fight, hero gets the girl at the end.
Feralwookiee - 9/3/2023, 2:46 PM
"Can Blue Beetle turn a profit for Warner Bros./DC Studios?"

Come on man. This movie is in it's THIRD WEEK of release and has had the benefit of the kids being out of school, as well as a 3 day holiday weekend in the U.S. and it's JUST cracking $100 million worldwide.

It's just another one of MANY flops for the DCEU and their SIXTH IN A ROW.
The brand is damaged for the foreseeable future and I think Gunn will fail and be out within 3 or 4 years max.
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