SPIDER-MAN: BRAND NEW DAY Set Photos Reveal Identity Of Mysterious Man In Wanted Poster - No, It's Not Banner!

A closer look at the wanted poster that was spotted on the set of Spider-Man: Brand New Day has been shared online, but fans may want to prepare for an underwhelming reveal...

News

By MarkCassidy - Jul 30, 2025 09:07 AM EST

Filed Under: Spider-Man: Brand New Day

The first photos from the set of Spider-Man: Brand New Day found their way online earlier this week, and while they weren't particularly revealing, one distant shot of a wanted poster did prompt quite a bit of speculation.

Though it was difficult to make out many features, the fact that the mysterious individual in the poster was wearing glasses led to speculation that it might be Bruce Banner (Mark Ruffalo), which was a pretty solid theory all things considered. After all, it's looking increasingly likely that Brand New Day's plot will revolve around Spidey (Tom Holland) and Frank Castle (Jon Bernthal) joining forces to put an end to the Savage Hulk's rampage.

Well, some closer shots of the poster have now been shared online, and it's definitely not Banner. In fact, this doesn't have anything to do with the movie at all!

The man in the poster is Allianz Insurance CEO Colm Holmes, and it seems his likeness was added to the posters by an activist who wanted to call attention to his supposed "complicity in war crimes and genocide."

While Mr. Holmes could well be a villain, he's not exactly the sort of foe Spider-Man would usually find himself tangling with!

Full look at the wanted poster from the set of SPIDER-MAN BRAND NEW DAY.

Via @AccurateCantNac https://t.co/sb5FxQoCN1 pic.twitter.com/OCGvyiqoBj
— Spider-Man News (@SpiderMan_Newz) July 29, 2025

New look at the wanted poster from the 'SPIDER-MAN: BRAND NEW DAY' set.

It’s not Bruce Banner.

The person featured owns a real insurance company, and the poster may have been placed by an activist. pic.twitter.com/Nczi0dANvZ
— MCU Film News (@MCUFilmNews) July 30, 2025

The poster that was spotted on the set of #SpiderManBrandNewDay is actually a real life activist poster, nothing to do with Brand New Day.

[@Gemm1319] pic.twitter.com/NWLP8R2Fju
— Spider-Man: Brand New Day Updates (@spideyupdated) July 29, 2025

Spider-Man: Brand New Day will also star Sadie Sink and Liza Colón-Zayas. We have heard that Steven Yeun is in talks for an undisclosed role, with Michael Mando expected to return as the Scorpion.

Unlike the previous films, Homecoming, Far From Home, and No Way Home, Brand New Day is the name of a specific arc from the comics, and focuses on Peter Parker attempting to rebuild his life following the events of the status quo-altering One More Day and Civil War.

Brand New Day features a number of new characters such as Carlie Cooper and Lily Hollister, aka the supervillain Menace, which has led to speculation that Sink may have been cast in one of these roles.

“I’m spending my time exploring the next stage of this amazing character with a team of the most incredible artists in the world," said director Destin Daniel Cretton during CinemaCon. "We’re all, just daily, nerding out over the suit, how to swing, how to create an event, an emotional story, and a ride that we haven’t really seen before"

Holland did not appear in Las Vegas for the Sony presentation, but did send the following video message.

"I am so sorry I can’t be with you. I am halfway around the world shooting a movie. I know we left you with a massive cliffhanger at the end of No Way Home, so Spider-Man: Brand New Day is a fresh start. It is exactly that. That’s all I can say."

Spider-Man 4 was recently pushed back a week from July 24, 2026 to July 31, 2026.

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46 Comments

1 2

MarvelZombie616 - 7/30/2025, 9:15 AM

First!

Dumb.

XelCorp - 7/30/2025, 9:16 AM

@MarvelZombie616 - no you’re not, we’re tied

HammerLegFoot - 7/30/2025, 9:33 AM

@XelCorp - If we could only see the seconds

dragon316 - 7/30/2025, 11:13 AM

@MarvelZombie616 - what’s your prize ?

XelCorp - 7/30/2025, 9:15 AM

😂😂😂

Apophis71 - 7/30/2025, 12:46 PM

@XelCorp -

RolandD - 7/30/2025, 1:54 PM

@Apophis71 - Who is he? I’ve seen him on a clip from the Graham Norton Show, but that’s it. I’m stateside or I probably would know.

Apophis71 - 7/30/2025, 2:02 PM

@RolandD - Alan Carr, a VERY camp comedian

RolandD - 7/30/2025, 5:27 PM

@Apophis71 - Thanks. I get a kick out of celebrities imitating other celebrities which means a lot of clips from that show and he was on one. Cumberbatch and Hiddleston both do great impressions of Norton if youve never seen that. They’re both great at a number of impressions.

Apophis71 - 7/30/2025, 5:46 PM

@RolandD - Norton's show is great as it is so laid back you get celebs opening up in ways you rarely get in most other chat shows, you can REALY tell if any try to keep up a facade due to that too but mostly means you get a better idea of what celebs are realy like. Graham himself is both charming and funny without any of that feeling forced or divisive and Yeh I have seen C&H doing imressions a number of times, both meant to be realy nice guys IRL too.

lazlodaytona - 7/30/2025, 9:20 AM

Mysterious figure with glasses?
Looks like Kingdom Come Clark Kent to me.

Apophis71 - 7/30/2025, 12:48 PM

@lazlodaytona -

TheFinestSmack - 7/30/2025, 9:23 AM

@ThorArms lol

RolandD - 7/30/2025, 9:25 AM

If I am going up against the Hulk and I am not able to stop him on my own, the Punisher is not the first Marvel character that I want to team up with me.😂

TheVisionary25 - 7/30/2025, 9:29 AM

@RolandD - true though the Hulk inclusion is still just a rumor for now , same with Zendaya and Jacob Batalon being back.

I think it could work if The Punisher has some special weaponry like a Judas Bullet from Luke Cage or something.

JacobsLadder - 7/30/2025, 9:45 AM

@RolandD - at all.

Apophis71 - 7/30/2025, 1:05 PM

@RolandD - Maybe, but then he is one of the VERY short list of 'normal' humans who has killed Hulk in the comics, Hawkeye is another of the total of four sans powers to manage that (one of those was a random soldier and an implausible fluke back in 65', Rick Jones revived him shortly afterwards by bombarding Banner with gamma rays all over again).

https://www.ranker.com/list/who-has-defeated-the-hulk/stephanroget
https://www.comicbasics.com/all-of-the-hulks-deaths-in-the-comics-explained/

RolandD - 7/30/2025, 1:52 PM

@TheVisionary25 @Apophis71 - You guys took me way too seriously, my friends.

Apophis71 - 7/30/2025, 2:03 PM

@RolandD - I am prone to do that, a LOT, lol

TheVisionary25 - 7/30/2025, 9:31 AM

LOL.

Also Mark , allegedly evil or corrupt CEO’s is right up Spidey’s alley…

I mean just ask Norman Osborn & such.

AllsGood - 7/30/2025, 9:35 AM

Marvel Studios Spider-Man: Brand New Day PLEASE be a BIG Box Office Hit. It would be great to see 1 Billion Plus Comic Book Movie Again.

JacobsLadder - 7/30/2025, 9:49 AM

Punisher and Spidey going against the Hulk? With all of the other villains Spiderman has in his rogue gallery? Oh wait, James Gunn is making a Clayface movie before his universe's first Batman movie. Nevermind. This is the world we live in now. Just bring Wilem Defoe back. Again.

Bucky74 - 7/30/2025, 10:02 AM

@JacobsLadder - Agreed. While I lobe a good Spidey/Hulk team up and throwing in Frank is cool, there are so many classic villains they could have gone with.

Yetiman - 7/30/2025, 10:23 PM

@Bucky74 - the rumor is Mr negative is the main villian

Bucky74 - 7/30/2025, 10:46 PM

@Yetiman - I’m a fan of his more classic villains. Kingpin would have been great but I heard they can’t use him in the movies

Yetiman - 7/31/2025, 12:05 AM

@Bucky74 - same

Bucky74 - 7/30/2025, 10:00 AM

Very irresponsible of this site to give the guy’s name and suggest he’s “”A villain” especially after a man was murdered in cold blood. Insurance companies don’t owe the public anything. I have insurance through my job and it covered my 450K heart surgery. Doctors and insurance CEO’s have families and deserve to get paid too. We can criticize them and say this or that is overpriced but saying these human beings are “Villains” is dangerous and insane. Those posters are a direct threat and to promote that here is beyond dangerous and potentially opens this site up to a law suit. No one owes anyone anything and if you want good insurance get a job and work for it. Also, hospitals are not allowed to turn anyone away so if they need something done, the hospital preforms the procedure and bills the patient in almost every case. If they can’t pay it simply goes on a credit report

MGSSnake1988 - 7/30/2025, 10:22 AM

@Bucky74 - Good for you to have that privilege. Are you talking about health insurance? Insurance companies' rules are actually complicated (at least in developing countries). Once a plan lapses, the client will never get their money back. If it's needed, and the disease the client is diagnosed with is not covered, the plan is worthless and so is the money. Moreover, those CEOs have bonuses way beyond an average joe's salary. Not that anyone shouldn't emphasize with them, but these companies sometimes do fraudulent transactions through the policy owners' premiums.

You'll be surprised how premium allocations work in developing countries. For insurance plans with investment, none of them are going to the plan's investment portfolio. They go through the agent's pockets, and take the manager's share with it. Add those deceptive marketing strategies, and an instant millionaire / "CEO" is born. Then the whole thing turns into a pyramid scheme, and the cycle continues. Heck, Jeremy Renner's 2023 accident is a marketing tactic. It's disgusting and unethical. Take this with a grain of salt, but this thing happens.

Laridian - 7/30/2025, 10:25 AM

@Bucky74 - FREE LUIGI !!!

Bucky74 - 7/30/2025, 10:49 AM

@MGSSnake1988 - Working my ass off to have solid health insurgence is not “privilege” it’s earned. Yes, you can criticize and any actually criminality should be prosecuted but all industries work for profit otherwise they would not exist at the current level of excellence

Bucky74 - 7/30/2025, 10:51 AM

@Laridian - Insanity. He’s a POS. If you work in any industry (you probably don’t work) then I’d love to see how you’d feel about others wanted you to die for earning a paycheck. The sub human valve of human life and stupidity here is astounding

MGSSnake1988 - 7/30/2025, 11:06 AM

@Bucky74 - Privilege, as in you actually have a smooth transaction with your insurance, it got approved, and you have solid insurance plan. Sadly, some do not have that luxury. Which is why the insurance industry is criticized for their business practices.

Bucky74 - 7/30/2025, 11:16 AM

@MGSSnake1988 - That’s not privilege, that’s choosing a career that uses an insurance plan that covers medical problems. No one had a right to anything. Doctors to suffer through a decade of medical school and in many cases accumulate 100s of thousands in student loan debt to owe you something. That’s not how adult life works. Insurance companies don’t form for charity. While I agree there are problems and there should be amendments and improvements this attitude that we are owed this is ridiculous and childish

Bucky74 - 7/30/2025, 11:19 AM

@MGSSnake1988 - again, criticism is good, it helps keep companies as honest as possible. But no one owes anyone anything and in the end these are business that deserve to get paid for their services.

Apophis71 - 7/30/2025, 1:51 PM

@Bucky74 - Just to say, the guy isn't even a CEO of a health insurance company in America anyway, I mean taking a stance against threats to suits is all fair and fine but he is a CEO of Allainz UK, thus mostly house and car insurance, some travel insurance which can cover medical but not health insurance in a US type system you would get through your job as we have the NHS here so...

...that said companies trying to wangle out of paying on travel insurance is an issue, not one worthy of threats but our family came close to bankruptcy at one point due to a seriously flawed decision from my Brothers travel insurance company which was denying any payments for any medical bills or even getting him back home from Australia (took a while but we won the case). I won't go into details but it was no fault on my Bro's side, he was a victim of others he didn't even know and still suffers from the effects decades later, the insurance tried to claim it was his own fault to exploit an exemption clause.

Again however, yes death threats (or actual murder) and calling CEO's serious criminals is NOT a good thing and not one we should condone or take lightly, even if their companies have a less than perfect track record and open to question in any of a number of ways. Nobody knew what the flyers were when posted thinking they were fictional set dressing added by film crew which led to speculation however thus kinda setup a scenario that when they found out the error a clarification was needed and the article didn't read as the author of it claiming he WAS a villain bar one throwaway line at the end of it.

What the activist is basicaly targeting by the wording is a company the UN supposedly listed as complicit in relation to Israel (specificaly weapons I believe), and likely the activist is from a group who were recently banned in the UK 'Palestine Action' not due to speech but 'terrorist' like activities breaking into UK military bases and sabotaging air force planes (ironicaly ones more likely to be used to deliver aid than anything else) after a long string of vandalism more widely against businesses etc and prior times breaking into military bases.

So nothing to do with an insurance company not paying out insurance or covering healthcase but where they have supposedly invested money just like for instance back in the day some banks etc had activists targeting them with posters and protests due to investments in South Africa during apartheid (not taking any stances on any of all that or condoning any activities of activists either).

This is from The Sun, not the most trustworthy news outlet but...
https://www.thescottishsun.co.uk/news/13661786/pro-palestine-group-trash-glasgow-allianz-elbit-israel/

Bucky74 - 7/30/2025, 2:52 PM

@Apophis71 - Thanks for clarifying that. All that said, shady business practices should be fought in a court of law, not in the streets. Also, while I'm sure these companies look to avoid paying, on the other side of it are all the scam artists that raise premiums and force these companies to be extra careful. Either way, a wanted poster is a direct threat and should not be promoted here with the insinuation that he might be a "villain."

Laridian - 7/30/2025, 5:04 PM

@Bucky74 - Oh no !! You mistake my exclamation. I mean it's time to free Luigi from his Haunted Castle. He's been trapped there for decades now.

mountainman - 7/30/2025, 10:09 AM

If this person was mad about the data breach, should probably go after the CTO not CEO.

MisterBones - 7/30/2025, 10:41 AM

He looks like a hedge fund manager

Apophis71 - 7/30/2025, 2:00 PM

@MisterBones - Mostly house and car insurance company in the UK but one that was being heavily targeted by a recently banned activist group 'Palestine action' due to where some of the companies money is supposed to be invested.

The group were ultimately banned for breaking into military bases and sabotaging RAF aircraft but had been targeting branches of Allianz and other companies for a while too and generaly going WAY over the line into criminality WAY too often.

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SPIDER-MAN: BRAND NEW DAY Set Photos Reveal Identity Of Mysterious Man In Wanted Poster - No, It's Not Banner!

A closer look at the wanted poster that was spotted on the set of Spider-Man: Brand New Day has been shared online, but fans may want to prepare for an underwhelming reveal...

SPIDER-MAN: BRAND NEW DAY Production Photos May Confirm Some Of The Movie's Villains - SPOILERS

First SPIDER-MAN: BRAND NEW DAY Set Photos Seemingly Reveal Whether The Movie Is Set Before AVENGERS: DOOMSDAY

DISCLAIMER: As a user generated site and platform, ComicBookMovie.com is protected under the DMCA (Digital Millenium Copyright Act) and "Safe Harbor" provisions.

SPIDER-MAN: BRAND NEW DAY Production Photos May Confirm Some Of The Movie's Villains - SPOILERS