Early BLUE BEETLE Box Office Tracking Has The Film Earning Less Than $20M In Its Opening Weekend

Early BLUE BEETLE Box Office Tracking Has The Film Earning Less Than $20M In Its Opening Weekend

Blue Beetle is certainly fighting an uphill battle as it looks to buck the trend of recent DCEU box office bombs like Black Adam, Shazam 2, and The Flash.

News
By MarkJulian - Jul 20, 2023 06:07 PM EST
Filed Under: Blue Beetle

Warner Bros. may have shot itself in the foot by announcing a new cinematic universe for its DC Comics heroes while there were still several DC Comics films to be released.

James Gunn's reboot of the DC films was announced on January 31, 2023. He was appointed co-CEO of DC Films along with Peter Safran. The announcement was made in a video posted on Twitter.

However, true talk of a reboot began in August 2022, when  Warner Bros. Discovery (WBD) CEO David Zaslav revealed his desire to "reset" the DC film universe during a quarterly earnings investor call.

Since that earnings investor call, it's been one box office bomb after another.  Black Adam, Shazam 2: Fury of the Gods, and The Flash have all failed to turn a profit for WBD.

Will Blue Beetle turn out differently?

It sure doesn't look that way, as early tracking from BoxOffcePro.com has the film earning $12-$17M domestically in its opening weekend, with a total domestic gross of just $27-$55M.

With a reported $120M production budget, Blue Beetle will need to have a strong international box office performance to avoid a similar fate as WBD's last three superhero films.

Recent college grad Jaime Reyes returns home full of aspirations for his future, only to find that home is not quite as he left it. As he searches to find his purpose in the world, fate intervenes when Jaime unexpectedly finds himself in possession of an ancient relic of alien biotechnology: the Scarab. When the Scarab suddenly chooses Jaime to be its symbiotic host, he is bestowed with an incredible suit of armor capable of extraordinary and unpredictable powers, forever changing his destiny as he becomes the Super Hero BLUE BEETLE.

Starring alongside Maridueña (“Cobra Kai”) are Adriana Barraza (“Rambo: Last Blood,” “Thor”), Damían Alcázar (“Narcos,” “Narcos: Mexico”), Elpidia Carrillo (“Mayans M.C.,” the “Predator” films), Bruna Marquezine (“Maldivas,” “God Save the King”), Raoul Max Trujillo (the “Sicario” films, “Mayans M.C.”), with Oscar winner Susan Sarandon (“Monarch,” “Dead Man Walking”), and George Lopez (the “Rio and “Smurf” franchises). The film also stars Belissa Escobedo (“American Horror Stories,” “Hocus Pocus 2”) and Harvey Guillén (“What We Do in the Shadows”). Soto (“Charm City Kings,” “The Farm”) directs from a screenplay by Gareth Dunnet-Alcocer (“Miss Bala”), based on characters from DC. John Rickard and Zev Foreman are producing, with Walter Hamada, Galen Vaisman and Garrett Grant serving as executive producers.

BLUE BEETLE Star Xolo Maridueña Talks More About Continuing Jaime Reyes' Story In DC Studios' New DCU
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BLUE BEETLE Star Xolo Maridueña Talks More About Continuing Jaime Reyes' Story In DC Studios' New DCU
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artofwilldeonne
artofwilldeonne - 7/20/2023, 7:15 PM
Its ridiculous to assume that the same fanbase that got tired of GoT, were burnt out on LotR to the point they didnt embrace the Hobbit trilogy, to the bombing of Rings of Power, the same fanbase that got burnt out on Walking Dead, wouldnt invetably be burnt out on Superhero films.
These films are flopping because the fanbase is seeking something new.
TheWalkingCuban
TheWalkingCuban - 7/20/2023, 8:18 PM
@artofwilldeonne - that’s right, are used to keep up with The Walking Dead whenever an episode came out, but now I kind of catch up with a season to use after it comes out. Not Exciting anymore. Yet entertaining enough down the road.
Arthorious
Arthorious - 7/20/2023, 10:15 PM
@artofwilldeonne - and that’s Godzilla and King Kong my good man
ObserverIO
ObserverIO - 7/21/2023, 2:48 PM
@artofwilldeonne - I stopped watching the Walking Dead when they refused to pay the women a fair wage. (That was a LONG time ago now). I've heard they deviated way too much from the comics since then, because a lot of actors walked out over it (including Rick I think).
ObserverIO
ObserverIO - 7/21/2023, 2:51 PM
@artofwilldeonne - I don't think anyone got tired of GoT though. That show was at peak popularity when the final season dropped and it was only then that it lost the fanbase. But it didn't matter because it was the final season, so it was ending anyway.

The Hobbit should have been one movie, not three. They got greedy and delivered a tiresome, boring-ass product that no-one wanted.
baldowl
baldowl - 7/20/2023, 7:18 PM
Hahahahahahahhahaha of course
Pampero
Pampero - 7/20/2023, 7:24 PM
Blue bomb
OmegaDaGrodd
OmegaDaGrodd - 7/20/2023, 7:24 PM
There is a >0% chance that Ant Man & The Wasp Quantumania makes more than Flash, Shazam 2 and Blue Beetle combined
CorndogBurglar
CorndogBurglar - 7/20/2023, 8:18 PM
@OmegaDaGrodd - Which is comical, because Quantumania lost money also.
GhostDog
GhostDog - 7/20/2023, 7:25 PM
Matador
Matador - 7/20/2023, 8:27 PM
@GhostDog - When WB/DC took notes on Built Be Back Better.
Rosraf
Rosraf - 7/20/2023, 7:25 PM
"Hey should we spend $120 million on a Blue Beetle movie?"

The answer should have been obvious.
Tasmaniac
Tasmaniac - 7/20/2023, 7:32 PM
@Rosraf - WHO?!
Thing94
Thing94 - 7/20/2023, 7:35 PM
Wow that bad?
JohnShaft
JohnShaft - 7/20/2023, 7:41 PM
You RABID FANBOYS look at this strictly from YOUR point of view which is a DCU CB movie GEEK and NOT as a paying General Audiences person. Sorry but this looks like GARBAGE
ObserverIO
ObserverIO - 7/21/2023, 2:54 PM
@JohnShaft - Is anyone defending it?
TheWalkingCuban
TheWalkingCuban - 7/20/2023, 7:43 PM
The comic book movie bubble has burst.
CorndogBurglar
CorndogBurglar - 7/20/2023, 8:21 PM
@TheWalkingCuban - Yep, at this point only big name characters and fan favorites are going to make any acceptable amount of money.

The MCU had it on lock. But after Endgame most of their exciting characters that made the MCU what it was are gone and we're left with side characters. And we see how that is going.
TheWalkingCuban
TheWalkingCuban - 7/20/2023, 8:40 PM
@CorndogBurglar - yeah, somebody said it earlier, it was the glut of side characters and lower quality. Literally quantity versus quality. Literally. Not to mention Covid, quarantine, wokeness.
MrDandy
MrDandy - 7/20/2023, 8:51 PM
@CorndogBurglar - worst part is, Marvel decided to focus on D List characters for phase 4 and 5 while they still had A and B lost characters sitting on the bench such as Daredevil, Fantastic Four, X-Men, Ghost Rider, exc.
BeefyTrout
BeefyTrout - 7/20/2023, 9:27 PM
@TheWalkingCuban -

Also a big issue is people who use words like "wokeness" and think such a concept actually exists
TheWalkingCuban
TheWalkingCuban - 7/20/2023, 9:38 PM
@BeefyTrout - doesn’t matter if it exists or not, what matters is some people perceive it as being in the movies or shows, and avoid it. Now whether it’s their imagination that it’s there or yours that it isn’t, I don’t care. But it affects the bottom line. “You’re imagining that too!” Idc.
DianaGohan
DianaGohan - 7/20/2023, 10:36 PM
@CorndogBurglar - Outside of Black Widow, Eterenals and Ant Man and the Wasp Quantumania though all of those Phase Four/Start of Phase Five movies have actually been profitable. and only Eternals and Ant man 3 were because of being viewed as bad movies as Black Widow was marked the same time as it's Disney Plus Debut so if marketted well and it's a solid movie MCU movies can still make bank. DC though yeah hasn't really had a solid hit in the DCEU since Aquaman. I guess the first Shazam due to not being that expensive to make was profitable but otherwise the studio has finaical miss after miss and yeah Blue Beetle is going to be another one of them. Maybe Batgirl's revenge since BB was also an HBO Max original movie before becoming theatrical... for some reason.
EskimoJ
EskimoJ - 7/20/2023, 10:37 PM
@BeefyTrout - The co-opting of a term, its bastardization, then its ad nauseam usage with nary an explanation as to its meaning.

Tale as old as time.
CorndogBurglar
CorndogBurglar - 7/21/2023, 12:28 AM
@MrDandy - You're 100% right. They should have focused on their tried and true characters being in the spotlight then sprinkled in the C and D listers.

That's basically how they approached phase 1. Iron Man was a known name even if people didn't really know anything about him. Then they did Hulk. Then Iron Man 2. Then Thor. Then Cap.

But the point is, the established the more well known characters first before trying something crazy like Guardians of the Galaxy. But people still went and saw Guardians because the MCU already had their attention.

They needed to go that route again after Endgame. But I think they believed that people were just going to see and like anything MCU at that point. And people WERE willing to. But then so much of Phase 4 was a letdown that now they have become a quickly sinking ship.
CorndogBurglar
CorndogBurglar - 7/21/2023, 12:36 AM
@DianaGohan - Profitable, yes. But they aren't making what they used to. And Ant Man was marketed as a huge piece of the overall Multiverse storyline. And it still lost money.

The CBM genre is in trouble. DC more-so than Marvel. But the entire genre is hurting right now. And if Marvel doesn't do something fast then they will be right therr with DC in another year or two.

We had Bob Iger come out just the other day and admitted that they are hurting. So much so that they are cutting back on content and budgets. He called it a "cost saving initiative" I believe. They wouldn't be doing that if they were still making truck loads of money. There would be no need to. And that was straight from the horse's mouth.
ObserverIO
ObserverIO - 7/21/2023, 3:01 PM
@TheWalkingCuban - It's all DC's fault. Marvel hasn't been helping much recently either. But DC is an embarassment. All this time cbms have been making comic book superheroes presentable to the GA as something that they can invest in and DC just keeps taking a wrecking ball to all that with almost every movie they put out.
TheWalkingCuban
TheWalkingCuban - 7/21/2023, 3:19 PM
@ObserverIO - yeah, with good quality movies, well from both sides, but Marvin did their part in a big way,, but anyway, good movies would have kept this thing going and going. I know that some MCU properties and some DC properties, particularly Batman, will still put butts in seats… but the dark Knight trilogy, and the MCU’s heyday, are a thing of the past. Since they keep trying, we can’t really sit back and enjoy the nostalgia. Well, maybe the strike will do what the pandemic couldn’t. Kill us all. I mean, end cinema. End cinema.
MaxPaint
MaxPaint - 7/20/2023, 7:50 PM
Like nobody could see this coming.
Reeds2Much
Reeds2Much - 7/20/2023, 7:59 PM
I like how the same fanbase that constant demands comic accuracy can't make it past one arc.
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