CAPTAIN AMERICA: BRAVE NEW WORLD's Box Office Momentum Slows As Latest MCU Movie Nears $350 Million Worldwide

CAPTAIN AMERICA: BRAVE NEW WORLD's Box Office Momentum Slows As Latest MCU Movie Nears $350 Million Worldwide

Captain America: Brave New World just had its third weekend in theaters, and the latest Marvel Studios' movie's momentum has started slowing down, despite it nearing the $350 million mark worldwide...

By JoshWilding - Mar 03, 2025 04:03 AM EST
Source: Variety

Captain America: Brave New World has remained #1 for a third weekend in a row, grossing $15 million in North America. However, It was an underwhelming victory, especially for a Marvel Studios movie. 

Anthony Mackie's first solo adventure as Captain America ends the weekend with $163.7 million domestically, a figure widely considered a disappointment for a franchise this popular. Captain America: Brave New World has also had little in the way of competition, making its performance all the more underwhelming. 

Having made $180 million overseas, the blockbuster now sits at $341.8 million worldwide. Cap's biggest challenge from here will be reaching the $400 million mark, a sum that barely puts it into "break-even" territory, never mind profitability.

Marvel Studios will no doubt be looking to turn things around with Thunderbolts* and The Fantastic Four: First Steps this summer.

Focus Features' Last Breath opened at #2 with $7.8 million and, in third place, The Monkey took a hit with a -55% second weekend haul of $6.4 million. With a $10 million budget and $24.6 million domestically, the Stephen King adaptation can, at least, be considered a hit. 

During a recent interview with The Hollywood Reporter, Captain America: Brave New World director Julius Onah was asked how test screenings informed the movie's widely discussed reshoots.

"We had a limited amount of time, just one additional photography process. The big thing was just tonal," he reiterated. "You really want to make sure that the tone of the movie feels cohesive. And this is a movie that has elements of paranoid and political thrillers."

"So Serpent Society, for example, was something that you want to find a version of it that honors what’s in publishing, what people love about this rogues gallery, but also works in the tone of this film," the filmmaker added.

What did you watch in theaters this weekend?

In Captain America: Brave New World, after meeting with newly elected U.S. President Thaddeus Ross, played by Harrison Ford in his Marvel Cinematic Universe debut, Sam Wilson finds himself in the middle of an international incident. He must discover the reason behind a nefarious global plot before the true mastermind has the entire world seeing red.

The movie stars Anthony Mackie, Danny Ramirez, Shira Haas, Xosha Roquemore, Carl Lumbly, with Giancarlo Esposito, Liv Tyler, Tim Blake Nelson, and Harrison Ford. The movie is directed by Julius Onah and produced by Kevin Feige and Nate Moore. Louis D’Esposito and Charles Newirth serve as executive producers.

"Flawed but functional, Captain America: Brave New World's many problems are largely forgotten any time Anthony Mackie and Harrison Ford electrify the screen," we said in our review"And when Red Hulk shows up, the movie reaches new heights of awesome."

Captain America: Brave New World is now playing in theaters.

CAPTAIN AMERICA: BRAVE NEW WORLD Concept Art Reveals Movie's Scrapped Superpowered Serpent Society
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CAPTAIN AMERICA: BRAVE NEW WORLD Concept Art Reveals Movie's Scrapped Superpowered Serpent Society

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TheJok3r
TheJok3r - 3/3/2025, 4:54 AM
The MCU may be beyond saving if Thunderbolts and Fantastic 4 under perform as well.
KwisatzHaderach
KwisatzHaderach - 3/3/2025, 5:00 AM
@TheJok3r - Daredevil is about to drop. Let them cook
DudeGuy
DudeGuy - 3/3/2025, 5:12 AM
@KwisatzHaderach - they’ve been cooking. Unfortunately the chef walked out and it’s starting to burn.
TheJok3r
TheJok3r - 3/3/2025, 5:36 AM
@KwisatzHaderach - Daredevil doesn't make money at the box office, that's the main source of income for the MCU and Disney as a whole. Daredevil being good will definitely help the brand, but it won't solve the issue of their movies under performing both critically and especially financially.
KwisatzHaderach
KwisatzHaderach - 3/3/2025, 5:39 AM
@TheJok3r - Good will needs to be restored. Daredevil will do that.
KwisatzHaderach
KwisatzHaderach - 3/3/2025, 5:40 AM
@DudeGuy - They’ve been the only restaurant in town serving. In a lot of ways, still are. And they overworked themselves. They’ve refined the menu now, and we’re well aware of what that looks like based on past triumphs. So let’s LET them cook.
CaptainAwkward
CaptainAwkward - 3/3/2025, 6:04 AM
@KwisatzHaderach - I’ve always been happy with the MCU. Never had any complaints. Sure not every film or show that comes out is great but that’s just how reality works. Sick and tired of everyone complaining about how bad it is because their ungrateful little kids. Can’t wait for DD. Like you said, they have been cooking. They been cooking since 2008. Customers are just spoiled. Maybe those customers need to go elsewhere. I’ve always been satisfied. People underestimate what it takes to make a movie and the pressure of making a good one too. It’s not always easy.
DudeGuy
DudeGuy - 3/3/2025, 7:01 AM
@KwisatzHaderach - pretty soon we’ll all drive by and say “I remember the restaurant that used to be there.”
JacobsLadder
JacobsLadder - 3/3/2025, 7:17 AM
@TheJok3r - what's the market for the Thunderbolts? FF I can at least see some interest. Thunderbolts? zero.
DudeGuy
DudeGuy - 3/3/2025, 7:59 AM
@CaptainAwkward - people are entitled to make fun of a movie. FFS is ridiculing Marvel the latest hate crime? How does anyone that doesn’t like the latest slate of MCU projects affect your enjoyment of them? People on this site used to have thick skin with their fictional universes. Now it’s nothing but this
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KwisatzHaderach
KwisatzHaderach - 3/3/2025, 8:00 AM
@CaptainAwkward - They’ve got no where else to go, and they’d do well to remember that. It wasn’t the MCU that failed this genre, but the rest of them
KwisatzHaderach
KwisatzHaderach - 3/3/2025, 8:02 AM
@DudeGuy - Not when they’re serving Daredevil’s and D&W’s they won’t
bobevanz
bobevanz - 3/3/2025, 8:45 AM
@CaptainAwkward - I'm sure you like eating McDonald's everyday as well, that doesn't mean we have to normie
Radders
Radders - 3/3/2025, 8:48 AM
@CaptainAwkward - Yeah, people just eat the slop they scrapped off the floor and stop your complaining.
Wallywest001
Wallywest001 - 3/3/2025, 9:39 AM
@TheJok3r - the 400 million dollar break even mark is wayyyy too low. I would put it closer to 600 million at the least
MakeAmericaGrea
MakeAmericaGrea - 3/3/2025, 10:06 AM
@DudeGuy -

Bob Iger, Kevin Feige, and their comrades are cooking, they're just mixing in Ex-Lax, tripe, doggy doo, and debris dislodged from the Dank Demoss' rolls.
CorndogBurglar
CorndogBurglar - 3/3/2025, 11:57 AM
@TheJok3r - Thunderbolts and F4 are definitely important. But the real test will be Doomsday and Secret Wars. If those underperformed it will show that people don't even care about their big event finales anymore. Those two movies could quote possibly determine the future of the MCU.
CorndogBurglar
CorndogBurglar - 3/3/2025, 11:59 AM
@CaptainAwkward - Yeah, the old "don't like it don't watch it" routine. That always works out well doesn't it?
Malatrova15
Malatrova15 - 3/3/2025, 4:59 AM
Wow...at this rate the can almost pay for Two episodes of Ms Marvel whit this.
SuperiorHeckler
SuperiorHeckler - 3/3/2025, 5:07 AM
Welcome to the All-New MCU folks!.... (Mediocre Comics Universe) 🫤
MarvelousMarty
MarvelousMarty - 3/3/2025, 5:17 AM
I'm looking forward to Thunderbolts* but it won't do anything big at the box office.
TheVisionary25
TheVisionary25 - 3/3/2025, 5:47 AM
That’s unfortunate sigh but it what it is…

It was a slim possibility that it was gonna pick up after its second weekend drop but one still hoped it would atleast be able to break even which I’m unsure about now (though still hopeful).

Hopefully Marvel doesn’t learn the wrong lessons from this and make Mackie’s Sam a side character moving forward since he’s been one of the more praised aspects of the film…

Also even though the audience reception on the likes of RT has been positive with 79% ,it does seem like the movies lack of rewatchability (atleast in theaters) for many was its downfall hence I will be very interested to see how it does in streaming.

Anyway , it’s definitely flawed but the pros outweighed the cons for me in this which led me to like the film overall as it did for others aswell so I do hope somehow that this can lead to better crafted & more engaging adventures for Sam Wilson as Captain America moving forward!!.

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PS: I think FF might do well but I am scared for Thunderbolts.
Polaris
Polaris - 3/3/2025, 9:38 AM
@TheVisionary25 - Thunderbolts will depend on word of mouth imo. I don't think it will have a huge first weekend, but it looks good so it could hold up better.
harryba11zack
harryba11zack - 3/3/2025, 6:16 AM

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JacobsLadder
JacobsLadder - 3/3/2025, 7:16 AM
what a bomb. They should thank the crew of the Marvels for sparing them from true embarrassment. Fantastic Four might flop too. Thunderbolts is irrelevant
Ryguy88
Ryguy88 - 3/3/2025, 7:51 AM
Depending on the budget, break even is anyway where from $650M - $750M. This will never break even.
regularmovieguy
regularmovieguy - 3/3/2025, 8:31 AM
@Ryguy88

That would be dependent if the budget was 250 mil+ but I don't think it is.
jackbauer884
jackbauer884 - 3/3/2025, 8:59 AM
@regularmovieguy - The real budget is still hidden. And won't be revealed, anytime soon.
PatchesOhulihan
PatchesOhulihan - 3/3/2025, 9:08 AM
@Ryguy88 - I thought the old rule of thumb was to take the budget and double it, and then that number includes the budget, marketing and whatever else? Has that gone by the wayside? Filmflation?
Wallywest001
Wallywest001 - 3/3/2025, 9:40 AM
@Ryguy88 - exactly, 400 million is laughable
Wallywest001
Wallywest001 - 3/3/2025, 9:43 AM
@jackbauer884 - about a year after the new AntMan came out they reveled the budget ballooned to like $350 million.

There were reboots for Brave New World and additional post production costs. I would estimate that it cost close to 275 million then another 125-150 marketing budget.

Remember, the studio gets like 75% of the opening weekend domestic draw, then KT eventually drops to Almost 50% in the coming weeks. They get about 50-60% returns on Intl box office.

Breakeven point is probably $700 million ish since domestic opening wasn’t that great
Ryguy88
Ryguy88 - 3/3/2025, 10:08 AM
@regularmovieguy - 180 + 150 marketing is 330. Box office receipts are only around 50%to the studio meaning 660 break even.
Ryguy88
Ryguy88 - 3/3/2025, 10:08 AM
@PatchesOhulihan - take the budget plus marketing costs and double it.
regularmovieguy
regularmovieguy - 3/3/2025, 10:15 AM
@Ryguy88

The rule of thumb doesn’t include marketing costs and studios like Disney take more than 50% of the box office over the first couple of weeks for tentpole movies. It’s closer to 60-70%.

This movie isn’t going to make money at the box office but it’s not the disaster Joker, The Marvels, and even the Flash were. More in line with The Eternals and Black Adam.
regularmovieguy
regularmovieguy - 3/3/2025, 10:27 AM
@jackbauer884

What do you think the real budget is?
Ryguy88
Ryguy88 - 3/3/2025, 11:08 AM
@regularmovieguy - marketing has to be included because it is a cost on top of the production budget. You cant just say it doesnt count.

The split between studio/theatre depends in several factors, yes the 1st weekend is a higher percent for the studio but it usually balances out to 50-60 percent in the end. Forbes usually does a break down once they get all of the information.

Even if you are super generous you're looking at 550 break even and this will fall well over $100M in the hole.
regularmovieguy
regularmovieguy - 3/3/2025, 11:50 AM
@Ryguy88

I'm not saying marketing doesn't count it's just not part of the general box office rule. The general rule of thumb is production budget x 2.5. It's not a catch all for every movie but that's just what it is.

And yes Brave New World is going to lose money but we won't know for probably a while. It literally has until Thunderbolts comes out to make money since there has been zero competition.
bobevanz
bobevanz - 3/3/2025, 8:47 AM
The MCU shills have become another sad delusional Fandom just like the Snyder Cult. I used to be one but I'm done defending mediocrity
CapemA
CapemA - 3/3/2025, 9:06 AM
Unfortunately, Marvel has fallen victim to the simple laws of supply and demand. Marvel (more precisely, the “MCU”) kept churning out product at a quantity over quality pace that just didn’t match the demand for such products.

People/fans wanted well-made movies/tv shows and since Endgame the quality (with very, very few exceptions) just hasn’t been there. The MCU isn’t dead, but man, it has definitely seen better days. Personally, I’m hoping that “Thunderbolts*” may capture some of that magic from the first “Guardians” movie. Nobody knowing what to expect but it ends up becoming a runaway hit.
AllsNotGood
AllsNotGood - 3/3/2025, 9:41 AM
What momentum
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