In an interview Sunday about the huge $133.6-million opening of "Iron Man 2," Marvel Studios President Kevin Feige admitted he and his team had considered converting the superhero sequel into 3-D after seeing the success of "Avatar" and "Alice in Wonderland."
"We couldn't have turned over a version of the movie 10 or 20 weeks earlier for 3-D conversion without undermining the quality," he said. "We used all the time we had for mixing and editing and discovering the right tone."
Don Cheadle, one of stars of the film, said director Jon Favreau and his cast were "making changes while the paint was still wet" trying to find the appropriate presentation of the relationship between his character, Lt. Col. James "Rhodey" Rhodes, and Stark (Robert Downey Jr.). Rhodey steals Stark's high-tech armor and becomes the hero War Machine. But Favreau and his team were making last-minute changes to dialogue and making edits to ensure that audiences would be sympathetic to both the stern military man and his freewheeling billionaire buddy.
With three Marvel movies in the works over the next two years, however, Feige hinted that 3-D may be in the cards for some or all of them.
"The team has been doing a lot of research into 3-D processes, and we're looking at it on future films when we have the time," he said. "We will be doing it at some point."
"Thor" is already in production, meaning it would have to be converted into 3-D in post, but "First Avenger: Captain America" and "The Avengers" could potentially be filmed with 3-D cameras.
DCMF: I really think Marvel will start with Thor, but I understand why they are doing deep research, basically to see how it works with films. I really don't want this to happen, but what do you think?