1) Cap 3 got Changed to CIvil war
THe simple truth DIsney realised is that Batman v superman was an event movie and they needed something else to be able to compete. So poor old cap has had his sequel shelved and instead its now essentially an avengers movie as disney tries its best to ensure its marvel franchise doesnt get left behind. for every donut out there who claims dc copy marvel, and go on about how man of steel is now batman v superman well dont forget to look at marvel who liked the idea so much they went ahead and copied it.
2)
the Failure of Ant Man-
Yes, I said the F word. Failure is purely subjective from my perspective if i put out a movie with ant mans budget and made a profit I would be celebrating. However DIsney have made it clear that the failure of Ant man (along with AOU) to generate bigger box office is part of what has facilitated the changes in leadership in the marvel brands. Quite simply put ant man is the 13the movie in a much hyped franchise, it should have generated box office returns like the guardians of the galaxy (although guardians benefited from almost no competition in its run).
3)
The Failure of Avengers age of Ultron-
It has also come to light that DIsney was also disatisfied with the box office returns of Age of ULtron, most fans also agree that it was a bit of let down too. DIsney will not be able to get away with a comedic and just plain poor villain like ultron in post batman v superman world. Because there is no alternative Disney keeps churning out these poor villains that undermine their movies.
Also it made a mockery of the the much hyped up connectivity of the MCU, it almost had no reference to anything that had come before it and focused too much on being a commercial for phase 3 of the MCU. the idea that the MCU is all neatly planned out well in advance is a fallacy and quite frankly untrue.
4) Diminishing returns of the MCU
THe movies are grossing less and less at the box office, maybe its a sign that people have tired of the marvel "formula" and want something different like BVS. If that was to be successful (as we all anticipate it will be) the pressure on Civil war to perform will go through the roof and might lead to people calling it a failure no matter what it does.
5) Batman
Easily the most succesful comic book character in recent times, between his movies games, animated series comic books. Batman is head and shoulders above anything any other comic book house has made. DC are right to use him because he belongs to them. His very presence means that people who were on the fence about man of steel will still go to see this.
6) Man of steel outgrossed all Marvel Phase 1 movies
- Man of steel outgrossed all marvel phase 1 movies, coming off the back of superman returns and thats not including the 200 mill WB picked up even before it was lunched. His Iconic status means people will always come out to support him. Putting him next to batman is a master stroke. We know that superman and batman will always be a problem for marvel and a succesful superman movie introducing everyone else could potentially lead to the MCU being second fiddle.
7)
A successful Batman v superman will mean DC has caught up in one go.
Many "marvel only" guys cant live with this idea, but that will be the case. Fans of the genre will rejoice because a successful BVS will mean increased competition which means both studios will really have up to up game to be number one. As fans we can just sit back and enjoy. As it gives us more things we can watch at the cinema in the year rather than the endless slew of spy movies and rom-coms.
Regardless what do you think? do you agree?do you disagree? either way let me know below. Also if you liked this article dont forget to give the thumbs up.