After carefully creating a movie universe that connects Marvels individual movies to one another, Marvels Editor in Chief Joe Quesada told MTV at this years NYCC that Marvel will begin creating comics that are connected to the Marvel Movie Universe. Not only will they be connected to the movies but the movie creators will have a hand in the stories.
Here is what Quesada had to say on the subject... "We're actually working on some interesting ways of marketing the Marvel cinematic universe — I guess the MCU, we could call it. We know the stories that we want to tell, and for the uninitiated, the MCU are going to be stories set within movie continuity."
"[The MCU stories are] not necessarily direct adaptations of the movies, but maybe something that happened off screen and was mentioned in the movie, and we'll tell that story. We're working on some very exciting ways on how to market that particular product, but again, this is really just in the beginning stages. If we're able to pull it off, it'll be pretty massive. I think it's going to put the MCU on the map very, very quickly."
"We're really excited about it, because the folks that are involved in the movies on the West Coast will be involved in these stories. It won't be like one of our comic book writers saw the movie and has an idea for a story. No, these stories are originating at the very top. [Marvel Studios chief] Kevin Feige is involved with these and in some cases maybe the writers of the movies would be involved in these."
"It's all coming from the same house, which is our west coast guys generating these ideas and then either just giving them to some of our writers or maybe some of these guys writing them themselves."
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