The result of November's action was a return for Marvel to the top of the unit and dollar market shares charts, after several months during which DC's Rebirth titles gave it the lead. The returnable phase of releases is coming to an end for most of those books, yet DC remained second at 26%. After the returnable phase of Rebirth Marvel pulled ahead in October by 5%. That has now rapidly increased to 12% by November.
Dollar share Unit share
Marvel 38.08% 39.46%
DC 26.17% 31.30%
Image 8.99% 9.06%
IDW 5.23% 4.59%
DarkHorse 3.65% 2.85%
Boom 1.98% 1.66%
Titan 1.61% 1.30%
Viz 1.52% 0.56%
Dynamite 1.40% 1.23%
Archie 1.01% 1.06%
Marvel's win is actually greater than appears. Diamond counts what retailers ordered not what they sold. So it's no way to tell how much of the initial orders got returned later.
Finally, the Top 10s. Two regular Batman issues led the comics charts:
Comic Book
Price
Publisher
1 Batman #10 $2.99 DC
2 Batman #11 $2.99 DC
3 Civil War II #7 $4.99 Marvel
4 All Star Batman #4 $4.99 DC
5 Invincible Iron Man #1 $3.99 Marvel
6 Amazing Spider-Man: Renew Your Vows #1 $4.99 Marvel
7 Batman Annual #1 $4.99 DC
8 Venom #1 $3.99 Marvel
9 Walking Dead #160 $2.99 Image
10 IVX #0 $4.99 Marvel
And on the graphic novel charts, we see that while Image didn't offer many new titles, it took the top slot with Paper Dolls Vol. 2:
Graphic Novel
Price
Publisher
1 Paper Girls Vol. 2 $12.99 Image
2 Marvel: The Hip-Hop Covers Vol. 1 HC $34.99 Marvel
3 DC Super Hero Girls Vol. 2: Hits And Myths $9.99 DC
4 Star Wars: Darth Vader Vol. 4: End of Games $19.99 Marvel
5 Unbelievable Gwenpool Vol. 1: Believe It $16.99 Marvel
6 Sandman Overture $19.99 DC
7 DC Universe: Rebirth Deluxe Edition HC $17.99 DC
8 Vision Vol. 2: Little Better Than Beast $17.99 Marvel
9 Moon Knight Volume 1: Lunatic $15.99 Marvel
10 Deadpool V. Gambit: V Is For Vs $16.99 Marvel
As of now(November 2016) for the year of 2016 Marvel is at 410% dollar share. DC is at 320%. Which means even if DC hits there highest monthly percent of Rebirth over Marvel which is 9% for the last month of 2016 there still gonna lose for the year by about 100% dollar share. Marvel wins for 16 years in a row. And DC just lost November. Basically it's impossible for DC to win 2016 at this point. And the true win is actually worse than that because the returnable Rebirth titles makes DC's numbers look over inflated.
Marvel will win 2016 by about 100% dollar share.