Marvel Dominates November Comic Sales to Win 2016!

Marvel Dominates November Comic Sales to Win 2016!

Marvel has been comic leader for the last 16 years seemingly appearing unbeatable. Can Rebirth give DC the much needed win in 2016?

Editorial Opinion
By chokepoint - Dec 22, 2016 09:12 AM EST
Filed Under: Marvel Comics
Source: comichron.com

The result of November's action was a return for Marvel to the top of the unit and dollar market shares charts, after several months during which DC's Rebirth titles gave it the lead. The returnable phase of releases is coming to an end for most of those books, yet DC remained second at 26%. After the returnable phase of Rebirth Marvel pulled ahead in October by 5%. That has now rapidly increased to 12% by November.


             Dollar share   Unit share   
Marvel       38.08%      39.46%
DC               26.17%      31.30%
Image         8.99%        9.06%
IDW            5.23%         4.59%
DarkHorse 3.65%         2.85%
Boom         1.98%         1.66%
Titan           1.61%         1.30%
Viz               1.52%         0.56%
Dynamite   1.40%         1.23%
Archie         1.01%         1.06%

Marvel's win is actually greater than appears. Diamond counts what retailers ordered not what they sold. So it's no way to tell how much of the initial orders got returned later.

Finally, the Top 10s. Two regular Batman issues led the comics charts:


Comic Book

Price

Publisher                                                                                                    

1 Batman #10 $2.99 DC
2 Batman #11 $2.99 DC
3 Civil War II #7 $4.99 Marvel
4 All Star Batman #4 $4.99 DC
5 Invincible Iron Man #1 $3.99 Marvel
6 Amazing Spider-Man: Renew Your Vows #1 $4.99 Marvel
7 Batman Annual #1 $4.99 DC
8 Venom #1 $3.99 Marvel
9 Walking Dead #160 $2.99 Image
10 IVX #0 $4.99 Marvel


And on the graphic novel charts, we see that while Image didn't offer many new titles, it took the top slot with Paper Dolls Vol. 2:


Graphic Novel

Price

Publisher


1 Paper Girls Vol. 2 $12.99 Image
2 Marvel: The Hip-Hop Covers Vol. 1 HC $34.99 Marvel
3 DC Super Hero Girls Vol. 2: Hits And Myths $9.99 DC
4 Star Wars: Darth Vader Vol. 4: End of Games $19.99 Marvel
5 Unbelievable Gwenpool Vol. 1: Believe It $16.99 Marvel
6 Sandman Overture $19.99 DC
7 DC Universe: Rebirth Deluxe Edition HC $17.99 DC
8 Vision Vol. 2: Little Better Than Beast $17.99 Marvel
9 Moon Knight Volume 1: Lunatic $15.99 Marvel
10 Deadpool V. Gambit: V Is For Vs $16.99 Marvel

As of now(November 2016) for the year of 2016 Marvel is at 410% dollar share. DC is at 320%. Which means even if DC hits there highest monthly percent of Rebirth over Marvel which is 9% for the last month of 2016 there still gonna lose for the year by about 100% dollar share. Marvel wins for 16 years in a row. And DC just lost November. Basically it's impossible for DC to win 2016 at this point. And the true win is actually worse than that because the returnable Rebirth titles makes DC's numbers look over inflated.

Marvel will win 2016 by about 100% dollar share.
 
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tonytony
tonytony - 12/22/2016, 1:26 PM
unfortunately jimmierustler has reregistered under the name of chokepoint. cant wait for mods to ban this dude
blackandyellow
blackandyellow - 12/22/2016, 1:46 PM
That list encapsulates everything I've grown to dislike about Marvel comics. 3 #1 issues and two events. As soon as you get invested in a character Marvel is canceling the series to get a new #1 issue out. And I stopped reading their events after Secret Wars. I'd like to read IvX but I'll wait for the trade reviews.
DillonEnnis
DillonEnnis - 12/22/2016, 2:16 PM
@blackandyellow - Thank you for pointing this out. #1 issues being outsold by #10 and #11 issues is not a "win" it's showing that consumers are getting tired of constant #1 issues and events. And now we're just jumping into IvX which I will keep up with just because I like to be up to speed but the whole event is very forced and already deemed moot because they've revealed the X men reboot with a whole bunch of new #1s so we already know how IvX will pan out.
sikwon
sikwon - 12/22/2016, 8:52 PM
@EnnisFan - Its Batman.. Batman is always at the top. Its no different then the DC movies, Batman is their flagship and almost (almost) carries the company.
DillonEnnis
DillonEnnis - 12/22/2016, 11:16 PM
@sikwon - That doesn't really make much of a difference, if Spider-Man's comic was in better shape right now shouldn't a #1 issue be higher on the list?
Darkknight23
Darkknight23 - 12/22/2016, 1:48 PM
I have some retailers that tell me that the marvel books don't move as well. The buyer incentives i.e. variant covers lead to big orders, but the number of buyers have decreased.
sikwon
sikwon - 12/22/2016, 9:00 PM
Batman always has multiple issues/titles at the top of comics lists. Either his own titles or comics hes in (ala JL). Remove all the titles that have Bats in them and theres a real lack of diversity at the top of DCs comics lists. Same thing with the movies. One area where Marvel outshines DC is in currently popular characters. You can see it in the diversity of titles. Bats carries DC in comics and movies. Just an observation.

....as an aside: I think Batman is one of the greatest characters in modern fiction amd he has one of the greatest arch nemesis in the history of fiction. Thats a great combination. And really rare, i mean theres only a handful of character combos where you think of the hero and immediately associate a baddie with them... (Supes & Lex, Spidey & Goblin, Luke & Vader Cap & Skull and a few more) and really, only Supes & Lex and Vader & Luke even approach the recognition of Batman vs the Joker. Its the epitome of good guy vs bad guy, yin yang, and it kind of stands alone.
monsterswin
monsterswin - 12/23/2016, 8:58 AM
The MCU is responsible for a good chunk, but really DC has been behind for a long time now, even before the MCU came along. Part of it (for me at least) is the same old overly serious/dark tones that has permeated many of the titles for a LONG time now. Now Marvel has their own problems in their titles too (don;t like most of them) but DC? I don't know what to do about them
Darkknight2149
Darkknight2149 - 12/23/2016, 7:15 PM
HAHAHAHAHA!! Your last propaganda article was deleted and now you're hiding them in the Editorial section!
Magus
Magus - 12/27/2016, 1:10 PM
What this means is we better get ready for DC's RE-Rebirth next year. These reboots are the only way they can climb up the charts temporarily. Its a vicious cycle of reboots that are just shitting all over their continuity just for temporary sales boosts.

Say what you want about Marvels event fatigue, at least they have had a consistent continuity since the 60's. Even when the multiverse blew up in Secret Wars continuity continued forward. DC plays it too fast and loose, cherry picking stories in to continuity retroactively based on popularity. Now we need 3 different Jokers just to make sense of all the deaths he has had in what were supposed to be separate continuities. And don't get me started on the Watchmen being shoehorned in.

Both companies are a mess right now, but DC is being irreparably damaged with these reboots and deboots. It is great seeing old versions of characters back with great art but in the end this will all do far more harm than good.

All Marvel really needs to do is fire Bendis to get back on track.
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