BOX OFFICE: Analysts Not Predicting A Big Weekend In North America For DREDD
Sadly, it looks like Lionsgate's unimpressive marketing campaign and some stiff competition from a bunch of other releases will mean that DREDD struggles to hit the double digits at the North American box office this weekend. Read on for details!
It's going to be a busy weekend at the North American box office and that unfortunately means that DREDD probably won't perform as well as fans hoping for a sequel would like. It faces stiff competition from End of Watch, House At The End Of The Street, The Master, Trouble With the Curve, and last week's holdovers Resident Evil: Retribution and Finding Nemo 3D. This means that despite opening at 2,506 locations (2,200 of which are 3D) it will likely finish in the high single digits, although good word of mouth could ensure that it reaches $10+ million. The advertising campaign for DREDD has been poor as it essentially ended after the film was released in the UK two weeks ago. With so many other choices on offer, Lionsgate should have been doing everything possible to make sure that the 2000AD adaptation was the #1 choice for moviegoers. Read my review by clicking HERE.
During a routine day on the job, Dredd is assigned to train and evaluate Cassandra Anderson, a rookie with powerful psychic abilities thanks to a genetic mutation. A heinous crime calls them to a neighborhood where fellow Judges rarely dare to venture- a 200 story vertical slum controlled by prostitute turned drug lord Ma-Ma and her ruthless clan. When they capture one of the clan's inner circle, Ma-Ma overtakes the compound's control center and wages a dirty, vicious war against the Judges that proves she will stop at nothing to protect her empire. With the body count climbing and no way out, Dredd and Anderson must confront the odds and engage in the relentless battle for their survival.
STARRING:
Karl Urban as Judge Dredd
Olivia Thirlby as Judge Anderson
Lena Headey as Madeline Madrigal
Domhnall Gleeson as Travis Synders
Langley Kirkwood as Judge Lex
Francis Chouler as Judge Guthrie
Deobia Oparei as Judge T.J. Alvarez
RELEASE DATE: September 7th, 2012 (UK) September 21st, 2012 (US)
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