EDITORIAL: Why STAR WARS Should Not Try To Emulate The MCU

EDITORIAL: Why STAR WARS Should Not Try To Emulate The MCU

Solo: A Wars Story was a box office disappointment, but what was the real reason for the first Disney Star Wars failure? Perhaps it's a misunderstanding of the MCU...

Editorial Opinion
By Skullfire - Aug 24, 2018 07:08 AM EST
Filed Under: Star Wars

When Disney acquired Lucasfilm and declared their intentions to increase the number and frequency of Star Wars films released, fans rejoiced at the thought of more movies from the franchise they know and love. The assumption was that we would receive the usual episodic saga films, but also be treated to new, original films that explored the vastness of the Star Wars universe that, thanks to the Expanded Universe (EU), had grown exponentially each year since the universe's birth. In fact, seeing some of our favorite EU characters such as Grand Admiral Thrawn, Mara Jade, and Prince Xizor on the big screen was many fans' dream.

Then, slowly, reality set in. Before our first return trip to the galaxy far, far away, many a fan dream was crushed when Lucasfilm announced that EU stories were no longer canon. As crushing a blow as this was, the fanbase was still excited for the possibilities of a return to the main storyline and a glimpse of our old favorite characters, back in action following the events of Return of the Jedi. Despite the minor setback, the hype for Episode VII was enormous.

And then Episode VII arrived. While some may have come away disappointed, even those had to admit that the multitude of "Mystery Boxes" created by director J.J. Abrams setup a vast array of story possibilities for the coming years. Rehash of A New Hope or not, The Force Awakens brilliantly laid the groundwork for the coming episodes, and did so while introducing a very likeable young new cast of characters. In spite of some negativity (much of which trickled in months after the film hit theatres), the fanbase was energized and anxious for the first ever non-saga film to enter the Star Wars universe: Rogue One.

This is where we get into the meat of our discussion. Rogue One hit theatres and was another box office success, but one of the greatest fears Lucasfilm must have felt leading to its release began to be realized: timeline confusion. You see, while the devoted fanbase was well aware of where Rogue One fell in the Star Wars chronology, much of the general public was not, at least not until they left the theatre over two hours later. Lucasfilm was trying something that had never been tried before: interspersing non-chronological films into the middle of an ongoing series. Would general, non-“hardcore” audiences be able to follow?

At first, it seemed that yes, they would. Rogue One was a huge success, afterall, and that should prove it, right? Financially, yes. Anecdotally, no. There was strong evidence that many moviegoers did not realize where the film was set in the Star Wars timeline until late in the movie, and some even had questions afterwards. Still, the film made over $1 billion, so it was clearly a success.

The following December, we returned to the Episodes. Did audiences enter The Last Jedi wondering if it would follow the events of Rogue One? Most likely no. But Lucasfilm had another non-saga film on the way just six short months later, and between the somewhat confused reaction to Rogue One and the disastrous production issues plaguing Solo, executives had to be leery.
Regardless of how you feel about The Last Jedi, it was a tremendous financial success. Despite the looming cloud of Solo, all seemed right with the world at Lucasfilm. And then Solo arrived.

And then Solo flopped.

But why? Why was the standalone film of a beloved character (not just beloved Star Wars character) such an enormous failure? Excuses abounded: backlash from The Last Jedi; “toxic fanboys”; “no one asked for a Solo movie”; the behind-the-scenes drama soured audiences. All are likely responsible in their own way, but I posit an alternate theory: Lucasfilm is attempting to fit a square peg (the Star Wars Universe) into a round hole (the Marvel Cinematic Universe (MCU) model), and the pieces just don’t work.

Let me explain. Lucasfilm (and Disney in general) looked at the success of the MCU and the billions it was making, and saw this formula:

Solo Film, Solo Film, Solo Film -> Event Film -> Solo Film, Solo Film, Solo Film -> Event Film

This is perfect for Star Wars, right? The Episodes are your event films, and in between you churn out a few solo films or side stories. Piece of cake, right?

Wrong, and for one primary reason: interconnectivity. It’s not just that the MCU movies run chronologically; heck, some may argue that that don’t. What they do, however, is have connections, sometimes small and seemingly insignificant, that tell the audience, “Hey, remember that thing we did before? That was cool, right?” or “Hey, guess what cool character we’re building toward? This guy!”. For general audiences, overarching storylines gradually formed and were paid off in later films. For hardcore fans, easter eggs abounded and some even came into play in meaningful ways down the road. But one thing was sure: Every film mattered.

Solo didn’t matter. Even if you liked it, maybe even LOVED it, it doesn’t matter to the continuing Star Wars saga in any way. None of the characters, Han Solo included, have any relevance to the next “Event Film”. They can’t. Han is dead. Qi’ra seems insignificant in the grander scheme of things and would be quite old by the in-universe time of Episode IX. Chewie, much as we love him, has never been more than a supporting character in any Star Wars film. And then there’s…

Darth Maul. What to make of the sudden, jarring, and unexpected cameo of Darth Maul. His appearance likely for many muddied their idea of where Solo fell in the timeline (“Oh, this is before Episode I? That’s weird.”). For others, his appearance seemed nonsensical because, oh, you know, HE WAS CUT IN HALF.

Even many hardcore fans that elected not to watch the Star Wars canon cartoons were befuddled by the appearance of a character long-assumed dead. In a comic book universe where characters die and return often, moviegoers have come to expect this sort of thing. But in Star Wars, outside of Force ghosts, there’s no precedent for a character surviving what Maul did. His return created countless questions that the film itself couldn’t possibly answer in its remaining run time, all with the purpose of setting up a sequel that seemed highly unlikely even before the movie flopped, and selling more Darth Maul merchandise.

The approach to Star Wars seems to show an elementary misunderstanding of both how the Star Wars universe has been established to work and what makes the MCU succeed. I believe that non-saga films can work, but the approach must be radically different. There are two approaches that can, and likely would work:

  1. Make the non-saga films completely unrelated to the entirety of the Star Wars universe as we know it. No Empire. No Rebellion. No First Order. No Resistance. No Skywalkers. You can set it in another time or another place, or even both, but don’t try to insert new films into the existing Star Wars history unless you’re prepared to kill off all main characters at the end (see: Rogue One).
  2. Have the non-saga films follow side characters that later contribute to the saga films themselves. Explore the life of Maz Kanata, for example. You can delve into her past, but by the end of the film, we need to know where she is and why she’s there at the start of Episode IX, even if her role in Episode IX is small.

Either way, the audience needs a reason to care. Whether that reason is because it’s a new offshoot series (ala suggestion 1) or because we know the film will have at least some influence in the ongoing saga. Simply trying to plug the gaps within trilogies past is not the answer.

What do you think? Would you like to see the Star Wars universe go one of these directions, or eliminate non-saga films altogether? Sound off below, and thanks for reading.

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ChrisRed
ChrisRed - 8/26/2018, 6:43 AM
First, great and well-written editorial.

I agree that Star Wars shouldn't try to copy the mcu.

Force Awakens was good for the most part and despite basically being a copy of New Hope was what many people were hoping for. It raised a lot of questions fans were eager to have answered in 8 and 9. Rey's parents, Snoke, Luke's isolation etc.
But then Last Jedi came and ruined it for many fans by carelessly throwing away what 7 had built.
When making a coherent trilogy there should be a basic outline for the story and apparently that wasn't the case here.

Rogue One did confuse many audiences. They should have used an opening crawl to explain exactly when the story takes place.

As for the spinoff movies I disagree that you can't make movies like Solo with no impact on later stories. Films like that are meant to be entertaining and provide info on already popular characters. Nothing wrong with that.

I did like Solo but it had flaws including the Darth Maul cameo you mentioned. Only people who watch the cartoons know that he has returned. How can they include a thing they know casual movie goers won't understand? They knew there was a big risk of the movie flopping so why set up a sequel instead of just keeping it a contained story?
As to why it flopped? Maybe the troubled production, maybe the backlash from Last Jedi... Who can say for sure. Maybe it's simply because it's a movie no one really wanted. To many Harrison Ford is Solo and if it isn't him then it doesn't matter.

When choosing which spinoffs to make why nok make the ones you know people or at least fans want? Something like Boba Fett or Obi-Wan (with Ewan McGregor).

I'm still excited for episode 9 but not as much as I should be. The fact that Carrie Fisher can't make new scenes is extremely sad. I read somewhere that her role was supposed to be bigger than before.
The only original character left is Chewbacca and as you say, he was always just supporting. That's probably why they've brought in Lando but can he fill the shoes of Luke, Leia and Han?
Skullfire
Skullfire - 8/26/2018, 11:43 AM
@ChrisRed - Thanks for the read!

I've heard the "no one wanted it" angle about Solo and I'm just not sure I buy it. I think its biggest problem was more about people not knowing where it fit in the overall story, and not it not setting up anything meaningful in the future of the franchise.

I think there's a difference between a film having a self-contained story, and a film not contributing to the wider franchise. All MCU films have some form of a self-contained story, and many have stories that don't have an obvious connection to the wider MCU, but audiences have been trained to understand that these stories are all happening in the same universe and at roughly the same time, which means the events of one will likely have future ramifications, even if it's not clear when the film ends. As you mentioned, Star Wars doesn't have that guiding direction, so it feels like they're just making movies that they think will make money, with no regard for the trajectory of the franchise.

That's why I would argue that even a film like Boba Fett or Obi-Wan, which there is a wide demand for, would still struggle because it would look like a cash-grab without having a clear contribution to the future of the universe. I could be wrong, but I believe that audiences have a hunger for serialized storytelling right now, and adding entries that don't progress the story to a franchise that is telling an ongoing story will not sit well with audiences.
ChrisRed
ChrisRed - 8/27/2018, 3:28 AM
@Skullfire - Do all movies have to contribute to the overall storyline? I don't think so, but that's probably a matter of opinion. 

As to how Solo fits in I don't think people were confused - at least not until the confusing Darth Maul cameo. It's simply the story of how Han started out, met Chewie and Lando and got the Falcon. It's actually quite similar to all those novels about Han, Leia, Boba that takes place before new hope. 

Serialized storytelling works great for Marvel but I know that some non fans don't like it. Let's say someone just wants to watch the Ant-Man movies. Number 2 won't make complete sense if you haven't watched Civil War, which won't make sense if you haven't seen Winter Soldier, which... So on and so on.

I think the way mcu movies are connected are very cool but I understand why the average movie goer might be put off. At least Marvel doesn't force you to follow all their v shows like star wars essentially did by including the Darth Maul cameo. I know several people that was very confused. 

Most mcu movies add something to the universe (plot points, characters etc.) and that's great but as mentioned before Star Wars shouldn't copy the mcu formular. 

The fact that Solo doesn't contribute anything could also be said about almost all prequels. They are meant to add information and elaborate, not necessarily move on the plot. 

I think the important thing is to decide which stories can warrant a movie. Maybe Solo didn't. Do Obi-Man or Boba Fett? Who can say but the fans seem to want them so that's a start...

If 9 gives us an end to the overall story then maybe people will be more open to spinoffs, prequels, fill-in-stories etc. I guess time will tell. 
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