After Star Wars: The Last Jedi was pulled from theaters in China after only two weeks due to abysmal attendance, the upcoming release of Solo: A Star Wars Story will attempt to avoid the same fate by reportedly changing the title of the movie.
With the Star Wars brand not having the impact in China that it does in other parts of the world and in an effort to distance the new movie from the recent poor performance of Star Wars: The Last Jedi, China will now call the upcoming movie Ranger Solo and remove Star Wars from the title completely. The hope is Chinese movie-goers will go see the movie not knowing it is a Star Wars film.
Whether this tactic will work remains to be seen. Solo: A Star Wars Story is scheduled for release on May 25th in the US, with the Chinese release coming slightly later.