TENET: AT&T CEO Admits That Recent Theatrical Release Was Not A "Home Run"

TENET: AT&T CEO Admits That Recent Theatrical Release Was Not A "Home Run"

Christopher Nolan's Tenet was one of the only major blockbusters to release in theatres during the pandemic, and AT&T CEO John Stankey has now admitted that the movie's roll-out didn't quite go to plan...

By MarkCassidy - Oct 22, 2020 09:10 AM EST
Filed Under: Sci-Fi
Source: Via Deadline

Prior to Tenet's release, Warner Bros. and director Christopher Nolan seemed confident that the enigmatic sci-fi flick would do its part to "save cinema" by enticing the masses back to theatres - despite warnings that it wasn't the most responsible thing to do in the middle of a pandemic.

The film actually did pretty well all things considered (it took in over $300 million worldwide), but it wasn't the success Nolan and the studio hoped for, and The head of WarnerMedia's parent company has now admitted that things didn't quite go according to plan.

"I can’t tell you that we walked away from the Tenet experience saying it was a home run," AT&T CEO John Stankey said today during an investor call. "I’m happy we did it, I think the team was incredibly creative. I think we learned a few things about what we can do. I think if theatres were open nation-wide, if California and New York were open, we’d have some latitude. So maybe as we get to a place where there is a little more consistent footprint we can do some more."

Stankey added that Warner Bros. "is still committed to [putting] some of the content that we think is most important into the theatrical channel," but that he's "not optimistic" about a significant recovery moving into the early part of 2021.

What does this mean for Wonder Woman 1984? Well, the DC Comics sequel is still scheduled to open on Christmas Day, but we're expecting the announcement that it's shifted into next year any day now.

Did you go see Tenet in theatres? If so, what did you think? You can check out our review HERE.

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Toonstrack
Toonstrack - 10/22/2020, 9:25 AM
Shame. Movie was solid. Glad it was released.
LameLuka
LameLuka - 10/22/2020, 9:31 AM
Finally got to see it today (theaters finally reopened here). Pretty enjoyable. Worth the big screen experience
IronGenesis
IronGenesis - 10/22/2020, 9:34 AM
Well...duh!

With NEW YORK on the sidelines how were we supposed to bring this baby home?

We want to save The Film Industry. Each film loving New Yorker from Suffolk County to Niagara Falls wants to do their part.

But our hands were tied (and for good reason)

Once we are back in the game...the #’s will be better. Promise!
TheWalkingCuban
TheWalkingCuban - 10/22/2020, 9:53 AM
@IronGenesis - most of Cali was benched at that time too
GhostDog
GhostDog - 10/22/2020, 9:34 AM
TheUnworthyThor
TheUnworthyThor - 10/22/2020, 9:35 AM
MCUKnight11
MCUKnight11 - 10/22/2020, 9:35 AM
Nobody panics when things go according to plan, even if the plan is horrifying. When I say that one little old movie will flop, well then everyone loses their minds.
LSHF
LSHF - 10/22/2020, 9:43 AM
Since (from what I've read) "Mulan" did better with a $30.00 price on Disney+ than Tenet at the theaters, maybe studios should consider doing both at the same time (theatrical release "and" premium price for streaming).
InfinitePunches
InfinitePunches - 10/22/2020, 9:49 AM
@LSHF - AMC said they wouldn't show movies that did that.
blackandyellow
blackandyellow - 10/22/2020, 9:52 AM
I'll happily never go to a theater again if I can just pay around $20 and stream a new movie at home. Studios can charge way more than that if it's a big event movie like Endgame. I paid $80 for the Wilder-Fury PPV earlier this year. A lot of people are shelling out $65 for this weekend's UFC PPV. The model is there to make it viable.
Kozmik
Kozmik - 10/22/2020, 9:53 AM
No kidding!? Releasing a movie during a pandemic wasn't as profitable as the studio wanted!? What?
NHartMusic
NHartMusic - 10/22/2020, 10:05 AM
Saw it in Berlin on opening weekend. Glad I did get to see it in theaters, but had cases been higher here at the time I wouldn't have gone. I don't think the movie was good enough to justify putting yourself at risk.
Kozmik
Kozmik - 10/22/2020, 3:44 PM
@NHartMusic - What movie is!?
MrDandy
MrDandy - 10/22/2020, 10:05 AM
Damn good movie and happy Nolan took one for the team to try to get the theater industry up and running again, even if it didn’t work
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