SHAZAM! FURY OF THE GODS Star Zachary Levi Believes Marketing Is To Blame For Box Office Underperformance

Shazam! Fury of the Gods has failed to take flight at the box office, and star Zachary Levi has weighed-in on what he feels was the main cause of audiences' lack of interest in the movie...

By MarkCassidy - Mar 21, 2023 05:03 PM EST

2019's Shazam! proved to be a surprise hit for Warner Bros., earning highly positive reviews while going on to take in close to $370 million worldwide. So, a sequel with the same director and cast must have seemed like a pretty safe bet.

Unfortunately, Fury of the Gods came in way under its opening weekend expectations, and critics were nowhere nearly as taken with the Big Red Cheese's second big-screen outing (it's now dropped to 52% on Rotten Tomatoes).

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Director David F. Sandberg has already shared his thoughts on the movie's underperformance, and star Zachary Levi has now weighed-in while responding to a fan on Twitter.

It seems that, in addition to a vocal minority of toxic fans, Levi believes the film should have been marketed as more of a family-friendly adventure.

For the most part, Fury of the Gods is suitable for the whole family, but it is PG-13 for a reason, and contains a couple of moments that might be a little too intense for younger children.

The trailers and TV spots were a pretty accurate representation of the movie, so we're not really sure what promoting it as more of a kid-friendly film would have accomplished.

It can't be easy to see something you worked so hard on fail to resonate with cinema-goers, but at a certain point, you just have to throw up your hands and acknowledge that audiences aren't getting as much out of it as you'd hoped/expected.

Do you feel Shazam! 2 deserves to do better at the box office? Let us know in the comments.

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