Warner Bros. Launch Supergirl Merchandise, Movie To Follow?

Warner Bros. Launch Supergirl Merchandise, Movie To Follow?

It would certainly seem so. Variety is reporting that Warner Bros. is going to use Supergirl as a commercial alternative to Disney's popular princess line..

By MarkCassidy - Mar 23, 2010 09:03 AM EST
Filed Under: Supergirl
Source: Variety

The studio is teaming with JCPenney to start a brand of clothing that "prominently features the S-shield" on "T-shirts, dresses, dancewear, and other apparel." Olympic medalist Nastia Liukin will be the face of the brand, while also pushing "a message of empowerment." As well as that, the studio has just launched a "Nastia Liukin Supergirl Cup" which will honor rising gymnast stars.



This has not as yet been accompanied by any movie plans for the wee lass, but it can only be a matter of time. Disney are all about the princesses, and since Warners and DC Entertainment are following suit with Marvel's connected universe, its likely they will use Supergirl as a counter to Disney's more kiddie friendly princess type fare.

Other than the pretty bad(but not quite as terrible as you might remember) 80's movie starring Helen Slater, the closest we have heard about any kind of reboot has been the rumors circling back in December regarding Taylor Swift. They turned out to be bull, but providing this gear gets the little uns exited and they get Mommy to shell out some cash, I guarantee it won't be long before a movie goes into production.

About The Author:
MarkCassidy
Member Since 11/9/2008
Mark Cassidy is a writer, photographer, amateur filmmaker, and Rotten Tomatoes-approved critic from Dublin, Ireland.
Warner Bros. And DC Studios Launch Ambitious Marketing Strategy For SUPERGIRL On TikTok In Several Countries
Related:

Warner Bros. And DC Studios Launch Ambitious Marketing Strategy For SUPERGIRL On TikTok In Several Countries

SUPERGIRL Director Craig Gillespie Reveals He Read The Film’s Script Before Reading WOMAN OF TOMORROW Comic
Recommended For You:

SUPERGIRL Director Craig Gillespie Reveals He Read The Film’s Script Before Reading WOMAN OF TOMORROW Comic

DISCLAIMER: As a user generated site and platform, ComicBookMovie.com is protected under the DMCA (Digital Millenium Copyright Act) and "Safe Harbor" provisions.

This post was submitted by a user who has agreed to our Terms of Service and Community Guidelines. ComicBookMovie.com will disable users who knowingly commit plagiarism, piracy, trademark or copyright infringement. Please CONTACT US for expeditious removal of copyrighted/trademarked content. CLICK HERE to learn more about our copyright and trademark policies.

Note that ComicBookMovie.com, and/or the user who contributed this post, may earn commissions or revenue through clicks or purchases made through any third-party links contained within the content above.

View Recorder