THUNDERBOLTS* Is Currently Being Rebranded As [SPOILER] In Official Marketing

THUNDERBOLTS* Is Currently Being Rebranded As [SPOILER] In Official Marketing

That was fast! Thunderbolts* is now in theaters, and Marvel Studios has begun to rebrand the movie in official marketing material. Check out a billboard featuring the New...team!

By MarkCassidy - May 04, 2025 03:05 PM EST
Filed Under: Thunderbolts

Thunderbolts* has only been in theaters a few days, but Marvel Studios has wasted very little time in revealing the meaning of that hotly-debated asterisk by rebranding the movie in official marketing materials.

Spoilers follow.

At the end of the movie, the Thunderbolts regroup after successfully preventing Bob from unleashing the darkness of "The Void" (a group hug works wonders), and approach Val to apprehend her (with a few broken bones if Red Guardian gets his way).

The ever resourceful CIA Director has formulated a plan to keep herself out of prison, however, and the team follows her right into a press conference she has arranged in order to introduce the New Avengers to the world. The group decides to play along, and the post-credits scene reveals that they have been operating as the New Avengers for over a year.

As you can see from the billboard in the photo below, it won't be long before the movie will be officially known as The New Avengers going forward. 

It is somewhat surprising that the studio has decided to reveal the new title this quickly, but the "Avengers" name carries a lot of weight, and there's a good chance this rebrand will drum up more interest.

Have you seen the movie yet? If so, what did you think? Let us know what you thought in the comments. You can check out our review here.

Marvel Studios recently announced the exciting news that Son Lux will be scoring Thunderbolts*. The three-member, American experimental band was Oscar and BAFTA- nominated for their score for 2022’s best picture, Everything Everywhere All at Once. 

In Thunderbolts*, Marvel Studios assembles an unconventional team of antiheroes — Yelena Belova, Bucky Barnes, Red Guardian, Ghost, Taskmaster and John Walker. After finding themselves ensnared in a death trap set by Valentina Allegra de Fontaine, these disillusioned castoffs must embark on a dangerous mission that will force them to confront the darkest corners of their pasts. Will this dysfunctional group tear themselves apart, or find redemption and unite as something much more before it’s too late?

Returning to their Marvel Cinematic Universe roles are Florence Pugh, Sebastian Stan, David Harbour, Wyatt Russell, Olga Kurylenko, Hannah John-Kamen and Julia Louis-Dreyfus. The cast also includes newcomers to the MCU—Lewis Pullman, Geraldine Viswanathan, Chris Bauer and Wendell Edward Pierce.

Jake Schreier directs Thunderbolts* with Kevin Feige producing. Louis D’Esposito, Brian Chapek and Jason Tamez serve as executive producers.

Marvel Studios’ Thunderbolts* opens in U.S. theaters on May 2, 2025.

THUNDERBOLTS* Concept Art Reveals Some Crazy Alternate Costumes For Lewis Pullman's Sentry
Related:

THUNDERBOLTS* Concept Art Reveals Some Crazy Alternate Costumes For Lewis Pullman's Sentry

THUNDERBOLTS* Will Fail To Break Even At The Box Office - Is Marvel Studios Planning A Strategy Change?
Recommended For You:

THUNDERBOLTS* Will Fail To Break Even At The Box Office - Is Marvel Studios Planning A Strategy Change?

DISCLAIMER: As a user generated site and platform, ComicBookMovie.com is protected under the DMCA (Digital Millenium Copyright Act) and "Safe Harbor" provisions.

This post was submitted by a user who has agreed to our Terms of Service and Community Guidelines. ComicBookMovie.com will disable users who knowingly commit plagiarism, piracy, trademark or copyright infringement. Please CONTACT US for expeditious removal of copyrighted/trademarked content. CLICK HERE to learn more about our copyright and trademark policies.

Note that ComicBookMovie.com, and/or the user who contributed this post, may earn commissions or revenue through clicks or purchases made through any third-party links contained within the content above.

1 2
Huskers
Huskers - 5/4/2025, 4:04 PM
These aren’t the [frick]ing Avengers no matter what you call them! Sounds like a desperate ploy to bring in more viewers since the GA don’t really know who the Thunderbolts are. Which is a shame because it seems people who see it really like the movie. I’m personally waiting until it comes out on digital because I’m just not personally interested in any of these characters outside of the Sentry who I understand has very limited screen time here.
notdeadpool07
notdeadpool07 - 5/4/2025, 4:25 PM
@Huskers - you’re the reason why cinema is dying!🥰
mountainman
mountainman - 5/4/2025, 4:04 PM
Even though that spoils the ending, it’s smart marketing. If they do this across all marketing, it will 100% result in increased ticket sales.
AllsNotGood
AllsNotGood - 5/4/2025, 4:08 PM
What do people think the end credits mean. I think the fantastic four come to our reality half way through the movie otherwise an odd choice in terms of timeline
ShellHead
ShellHead - 5/4/2025, 4:15 PM
User Comment Image


That'll boost next weekend box office. "New Avengers movie??? When did they make that?"
ProfessorWhy
ProfessorWhy - 5/4/2025, 4:24 PM
This would have fallen so flat had the movie been poorly received... as it stands tho, funking brilliant. Movie might not drop at all next week
Django79
Django79 - 5/4/2025, 4:27 PM
This movie was top quality. Loved the message about mental health and that it’s okay to lean on others.
Kadara
Kadara - 5/4/2025, 5:27 PM
@Django79 - Thank you. I honestly took a lot of personal reflection from this.
Gabimaru
Gabimaru - 5/5/2025, 4:30 AM
@Django79 - i love the message. Honestly we all been there. I know it sounds corny or cringy to some but the message is very real. I likd the void is a metaphor to our darkest depressing past
Clintthahamster
Clintthahamster - 5/5/2025, 6:38 AM
@Django79 - Yeah, I've been working through a lot of shit in therapy, and the way this movie portrayed that journey really resonated with me.
TheFlash31
TheFlash31 - 5/4/2025, 4:28 PM
Saw this movie last night and absolutely loved it. Definitely watching it again! Highly recommend this banger!

User Comment Image
MarvelZombie616
MarvelZombie616 - 5/4/2025, 4:34 PM
The ending is a surprise, yes.
But New Avengers sells more tickets than Thunderbolts.
Nomis929
Nomis929 - 5/4/2025, 4:35 PM
for "Taskmaster"...we hardly knew ye.

User Comment Image
BruceWayng
BruceWayng - 5/4/2025, 4:35 PM
What a terrible marketing idea…I can’t believe they pay people millions to come up with garbage like this
DarthOmega
DarthOmega - 5/4/2025, 4:37 PM
Ok gang. If you saw the movie and if you would be so kind could you give me a score? I haven't watched it yet. How many stars? 1-5. I don't trust critics or access journalists... like at all.
Nomis929
Nomis929 - 5/4/2025, 4:40 PM
@DarthOmega - 3 stars for me.
TheManWithoutFear
TheManWithoutFear - 5/4/2025, 4:52 PM
@DarthOmega - 5. Loved it personally.
Skestra
Skestra - 5/4/2025, 5:39 PM
@DarthOmega - 4 leaning towards 4 and a half.
Gmoney84
Gmoney84 - 5/4/2025, 7:05 PM
@DarthOmega - 5 for me.
JustAWaffle
JustAWaffle - 5/5/2025, 1:46 AM
@DarthOmega - 3.3999999/5

Liked it for what it was, and there was a lot of stand out points in the film that kept the intrigue, but it left a lot to be desired.

Overall it really depends on your vantage point. If you’re comparing it to post endgame films, I’d put it in the top 3. If you’re comparing it to phases 1-3 I’d put it below average.
Gabimaru
Gabimaru - 5/5/2025, 4:31 AM
@DarthOmega - 4.5 i have some minor gripes but i really liked the characters. The ensemble reminds me of the good old marvel like avengers and guardians
SteviesRightFoo
SteviesRightFoo - 5/4/2025, 4:42 PM
What a garbage avengers line up
Clintthahamster
Clintthahamster - 5/5/2025, 6:40 AM
@SteviesRightFoo - Seems strange on paper, but it makes perfect sense in the film, and it's handled realistically in-universe.
marvel72
marvel72 - 5/4/2025, 5:06 PM
The New Avengers? What a shitty line up no variety in the characters.This is what made The Avengers movies so great because all of the characters were different.
Vigor
Vigor - 5/4/2025, 5:28 PM
@marvel72 - well then you'll enjoy "the avengers". There's now two avengers teams. Embrace variety
1 2

Please log in to post comments.

Don't have an account?
Please Register.

View Recorder