THUNDERBOLTS* Is Currently Being Rebranded As [SPOILER] In Official Marketing

THUNDERBOLTS* Is Currently Being Rebranded As [SPOILER] In Official Marketing

That was fast! Thunderbolts* is now in theaters, and Marvel Studios has begun to rebrand the movie in official marketing material. Check out a billboard featuring the New...team!

By MarkCassidy - May 04, 2025 03:05 PM EST
Filed Under: Thunderbolts

Thunderbolts* has only been in theaters a few days, but Marvel Studios has wasted very little time in revealing the meaning of that hotly-debated asterisk by rebranding the movie in official marketing materials.

Spoilers follow.

At the end of the movie, the Thunderbolts regroup after successfully preventing Bob from unleashing the darkness of "The Void" (a group hug works wonders), and approach Val to apprehend her (with a few broken bones if Red Guardian gets his way).

The ever resourceful CIA Director has formulated a plan to keep herself out of prison, however, and the team follows her right into a press conference she has arranged in order to introduce the New Avengers to the world. The group decides to play along, and the post-credits scene reveals that they have been operating as the New Avengers for over a year.

As you can see from the billboard in the photo below, it won't be long before the movie will be officially known as The New Avengers going forward. 

It is somewhat surprising that the studio has decided to reveal the new title this quickly, but the "Avengers" name carries a lot of weight, and there's a good chance this rebrand will drum up more interest.

Have you seen the movie yet? If so, what did you think? Let us know what you thought in the comments. You can check out our review here.

Marvel Studios recently announced the exciting news that Son Lux will be scoring Thunderbolts*. The three-member, American experimental band was Oscar and BAFTA- nominated for their score for 2022’s best picture, Everything Everywhere All at Once. 

In Thunderbolts*, Marvel Studios assembles an unconventional team of antiheroes — Yelena Belova, Bucky Barnes, Red Guardian, Ghost, Taskmaster and John Walker. After finding themselves ensnared in a death trap set by Valentina Allegra de Fontaine, these disillusioned castoffs must embark on a dangerous mission that will force them to confront the darkest corners of their pasts. Will this dysfunctional group tear themselves apart, or find redemption and unite as something much more before it’s too late?

Returning to their Marvel Cinematic Universe roles are Florence Pugh, Sebastian Stan, David Harbour, Wyatt Russell, Olga Kurylenko, Hannah John-Kamen and Julia Louis-Dreyfus. The cast also includes newcomers to the MCU—Lewis Pullman, Geraldine Viswanathan, Chris Bauer and Wendell Edward Pierce.

Jake Schreier directs Thunderbolts* with Kevin Feige producing. Louis D’Esposito, Brian Chapek and Jason Tamez serve as executive producers.

Marvel Studios’ Thunderbolts* opens in U.S. theaters on May 2, 2025.

THUNDERBOLTS* Concept Art Reveals Some Wildly Different Takes On Sebastian Stan's Bucky Barnes
Related:

THUNDERBOLTS* Concept Art Reveals Some Wildly Different Takes On Sebastian Stan's Bucky Barnes

THUNDERBOLTS* Poll Results: Find Out What CBM Readers Made Of The New Avengers
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THUNDERBOLTS* Poll Results: Find Out What CBM Readers Made Of "The New Avengers"

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Huskers
Huskers - 5/4/2025, 4:04 PM
These aren’t the [frick]ing Avengers no matter what you call them! Sounds like a desperate ploy to bring in more viewers since the GA don’t really know who the Thunderbolts are. Which is a shame because it seems people who see it really like the movie. I’m personally waiting until it comes out on digital because I’m just not personally interested in any of these characters outside of the Sentry who I understand has very limited screen time here.
notdeadpool07
notdeadpool07 - 5/4/2025, 4:25 PM
@Huskers - you’re the reason why cinema is dying!🥰
MakeAmericaGrea
MakeAmericaGrea - 5/4/2025, 4:28 PM
@notdeadpool07 -

Liberals are the reason why cinema is dying.

Liberals value woke indoctrination, social engineering, and revenge against conservatives over entertaining.

Huskers is right.
TheFlash31
TheFlash31 - 5/4/2025, 4:29 PM
@Huskers - Saw this movie last night and absolutely loved it. Definitely watching it again! Highly recommend this banger!

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ShellHead
ShellHead - 5/4/2025, 4:34 PM
@MakeAmericaGrea - Cool so give us a call when conservatives make a movie that isn't youth pastor grade dog shit
Huskers
Huskers - 5/4/2025, 4:36 PM
@notdeadpool07 - Nah, cheap gimmicks like this is why cinema is dying. Make a great film and people will come regardless of the title. That’s why Sinners did so well. Marvel lost sight of that since Endgame. Now it’s all about gimmicks, this is really an Avengers movie, RDJ as Dr. Doom, nostalgia bait…
Huskers
Huskers - 5/4/2025, 4:38 PM
@TheFlash31 - lol Honestly if Baron Zemo was in this and it hewed closer to the comics, I would be there!
Vigor
Vigor - 5/4/2025, 4:40 PM
@Huskers - the movie is great
The marketing dept is separate from the folks who made the movie
LegendaryOutlaw
LegendaryOutlaw - 5/4/2025, 4:56 PM
@MakeAmericaGrea - lmao give up already. Your attempts at hijacking the comment section of a comic book movie website to fit your own political opinions is pathetic. If your goal is to come across as a basement-dwelling, shit stain then congrats. You’ve done it.
MrDandy
MrDandy - 5/4/2025, 5:29 PM
@Huskers - end credits were making fun of you.
soberchimera
soberchimera - 5/4/2025, 5:52 PM
@Huskers - Walker is definitely made more likable than he was in Falcon & Winter Soldier (yeah, he was supposed to be unlikable, but he had virtually no redeeming qualities in that show either). Strangely though, they never refer to him as U.S.Agent in the movie.
BigPhilbowski
BigPhilbowski - 5/4/2025, 5:56 PM
@MakeAmericaGrea - still dodging answering that question you filthy racist. You've outed yourself now kindly do one
dragon316
dragon316 - 5/4/2025, 6:24 PM
@Huskers - until real avengers reappear this won’t last long
RealTurner
RealTurner - 5/4/2025, 6:43 PM
@Huskers - I mean, you didn’t see the movie, right? The in-world explanation of how it all happens is good, and while the timeline is perhaps a little compact overall the reasons for the events and the way they play out is well plotted and makes sense. Marvel used to do that stuff so well but have def gotten lazier with some of the more recent movies; this one was pretty tight and well thought out.
BigPhilbowski
BigPhilbowski - 5/4/2025, 8:48 PM
@BigPhilbowski - and he's gone into hiding once again. Love that he's so afraid of answering me now because I've backed him into a corner. Either he admits he's racist, or everything he's been saying is as a troll. Love making the c.u.n.t. squirm
DarkeyeZ
DarkeyeZ - 5/5/2025, 8:37 AM
@Huskers - Why do people like you even comment? People that haven't seen the movie but have to tell people their opinion, and since they did not see the movie, they don't even understand how stupid their opinion is LMFAO. "desperate ploy"? lol, I can't say anything without spoiling the movie, but that is a VERY dumb take you have on this. If anything, this movie is very spoilery and shouldn't be made for that reason.
DarkeyeZ
DarkeyeZ - 5/5/2025, 8:42 AM
@MakeAmericaGrea - I love how nuts like you promote Liberal view more than Liberals do but are too dense to realize it lol.
No one is thinking about Liberals at all, but then you put them in every conversation, ensuring that they are always a talking point and relevant.
Ironic that you seem to be trying to diss Liberals, but you are actually making them more popular by putting their name out there more. you mentioned them twice in 1 post lol.
mountainman
mountainman - 5/4/2025, 4:04 PM
Even though that spoils the ending, it’s smart marketing. If they do this across all marketing, it will 100% result in increased ticket sales.
AllsNotGood
AllsNotGood - 5/4/2025, 4:08 PM
What do people think the end credits mean. I think the fantastic four come to our reality half way through the movie otherwise an odd choice in terms of timeline
ShellHead
ShellHead - 5/4/2025, 4:15 PM
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That'll boost next weekend box office. "New Avengers movie??? When did they make that?"
ProfessorWhy
ProfessorWhy - 5/4/2025, 4:24 PM
This would have fallen so flat had the movie been poorly received... as it stands tho, funking brilliant. Movie might not drop at all next week
Django79
Django79 - 5/4/2025, 4:27 PM
This movie was top quality. Loved the message about mental health and that it’s okay to lean on others.
Kadara
Kadara - 5/4/2025, 5:27 PM
@Django79 - Thank you. I honestly took a lot of personal reflection from this.
Gabimaru
Gabimaru - 5/5/2025, 4:30 AM
@Django79 - i love the message. Honestly we all been there. I know it sounds corny or cringy to some but the message is very real. I likd the void is a metaphor to our darkest depressing past
ClintthaManster
ClintthaManster - 5/5/2025, 6:38 AM
@Django79 - Yeah, I've been working through a lot of shit in therapy, and the way this movie portrayed that journey really resonated with me.
TheFlash31
TheFlash31 - 5/4/2025, 4:28 PM
Saw this movie last night and absolutely loved it. Definitely watching it again! Highly recommend this banger!

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MarvelZombie616
MarvelZombie616 - 5/4/2025, 4:34 PM
The ending is a surprise, yes.
But New Avengers sells more tickets than Thunderbolts.
Nomis929
Nomis929 - 5/4/2025, 4:35 PM
for "Taskmaster"...we hardly knew ye.

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BruceWayng
BruceWayng - 5/4/2025, 4:35 PM
What a terrible marketing idea…I can’t believe they pay people millions to come up with garbage like this
DarthOmega
DarthOmega - 5/4/2025, 4:37 PM
Ok gang. If you saw the movie and if you would be so kind could you give me a score? I haven't watched it yet. How many stars? 1-5. I don't trust critics or access journalists... like at all.
Nomis929
Nomis929 - 5/4/2025, 4:40 PM
@DarthOmega - 3 stars for me.
TheManWithoutFear
TheManWithoutFear - 5/4/2025, 4:52 PM
@DarthOmega - 5. Loved it personally.
Skestra
Skestra - 5/4/2025, 5:39 PM
@DarthOmega - 4 leaning towards 4 and a half.
Gmoney84
Gmoney84 - 5/4/2025, 7:05 PM
@DarthOmega - 5 for me.
JustAWaffle
JustAWaffle - 5/5/2025, 1:46 AM
@DarthOmega - 3.3999999/5

Liked it for what it was, and there was a lot of stand out points in the film that kept the intrigue, but it left a lot to be desired.

Overall it really depends on your vantage point. If you’re comparing it to post endgame films, I’d put it in the top 3. If you’re comparing it to phases 1-3 I’d put it below average.
Gabimaru
Gabimaru - 5/5/2025, 4:31 AM
@DarthOmega - 4.5 i have some minor gripes but i really liked the characters. The ensemble reminds me of the good old marvel like avengers and guardians
SteviesRightFoo
SteviesRightFoo - 5/4/2025, 4:42 PM
What a garbage avengers line up
ClintthaManster
ClintthaManster - 5/5/2025, 6:40 AM
@SteviesRightFoo - Seems strange on paper, but it makes perfect sense in the film, and it's handled realistically in-universe.
marvel72
marvel72 - 5/4/2025, 5:06 PM
The New Avengers? What a shitty line up no variety in the characters.This is what made The Avengers movies so great because all of the characters were different.
Vigor
Vigor - 5/4/2025, 5:28 PM
@marvel72 - well then you'll enjoy "the avengers". There's now two avengers teams. Embrace variety
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