Season three of Daredevil has received rave reviews but, for the most part, so did Luke Cage season two and now that show has been cancelled. So, should we be worried? Well, Business Insider has the scoop on statistics which they believe shed some light on why Netflix decided to cancel both Luke Cage and Iron Fist despite their perceived popularity.
Based on what they've seen, it's said that Daredevil and Jessica Jones could both be in trouble because posts on Twitter and Instagram plummeted after each shows' respective first seasons.
We don't know how Netflix gauges viewing figures but those have presumably also dropped and if social media is that big of a deal to the online streaming giant, then it's easy to see why the Heroes for Hire were axed. Apparently, while Luke Cage season one generated 300,000 impressions, season two managed a paltry 50,000. Surely, though, this could be blamed on the poor marketing campaign?
We didn't even know Daredevil season three was coming until roughly a month or so ago so it's no wonder that awareness was down (in regards to the Man Without Fear, season one generated 275,000 impressions, season two did 200,000, and season three is only on 75,000 as of right now).
For now, it seems we'll have to keep everything crossed that Daredevil doesn't get cancelled too!