DC Getting A Bigger Role At Warner Bros, With a Superhero Line-up to be Announced

DC Getting A Bigger Role At Warner Bros, With a Superhero Line-up to be Announced

Warner Bros. Chairman & CEO explains how it's time to get much more entrepreneurial, giving DC Entertainment a bigger role with the studio, & reveals when plans for DC heroes will be announced.

By DCMarvelFreshman - Sep 16, 2010 09:09 PM EST
Filed Under: Action
Source: THR | Heat Vision



According to The Hollywood Reporter, Chairman and CEO of Warner Bros. Entertainment, Barry M. Meyer, told attendees at the Bank of America Merrill Lynch Media, Communications & Entertainment Conference that DC Entertainment will be playing a significantly expanded role in the company’s business.

Meyer said, "Warner Bros. has been looking after DC in a custodial way, but it's now time to get much more entrepreneurial." And when a Wall Street analyst asked about the final Harry Potter film, Meyer equipped, "It's going away? Harry Potter's leaving?"

THR includes that Meyers says "There will be an organizational announcement next week, then in about a month Warner Bros. will unveil a spread sheet detailing how the various superheroes will be reintroduced to consumers, and on more than just feature film platforms."

And concluding, Meyer says, "Disney is the gold standard for consumer products," he said. "There's a gap we can begin closing."
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DCMarvelFreshman
Member Since 3/30/2009
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