Spartacus: Focus of Facebook Game

Spartacus: Focus of Facebook Game

In what is a fairly unique -- though likely soon to be commonplace -- move, Starz is launching a Facebook social media game that is tied to the Spartacus series.

By EdGross - Jan 04, 2011 03:01 AM EST
Filed Under: Action
Source: The Hollywood Reporter

Notes The Hollywood Reporter, "The company will also launch an iPad script app that will present Spartacus episode scripts with video and commentary, director's notes, cast photos, historical background information and more. The free Spartacus: Gods of the Arena game -- which works similar to such hit social games as Mafia Wars that have become one of the red-hot areas of the entertainment industry -- will launch in limited beta on Thursday to the first 10,000 fans who register on Facebook. The full public launch will happen Jan. 20, a day before the Starz TV debut of the Spartacus prequel, which has the same name as the game. Social media gaming publisher 6waves -- which, with more than 75 million monthly active users, is one of the largest players in the space -- will help Starz launch the game."

"Given its powerful characters and larger-than-life story lines, few television properties have as much potential for innovative social game play as does Spartacus," said Marc DeBevoise, senior vp digital media, business development and strategy for Starz Media and lead executive for Starz Digital Media. "We are excited to make our social media gaming debut and be one of the early networks to bring a branded TV property to the social gaming universe."

The Spartacus Facebook page has more than 750,000 fans.

For more, follow the link.

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parascythe
parascythe - 1/4/2011, 3:28 AM
nice...
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