BOX OFFICE: Tracking Indicates $55-60M Opening For Marvel's ANT-MAN
With Marvel's Ant-Man set to hit theaters July 17, Box office analysts are predicting that the "Ant-sized" Marvel film will open to a giant sized $55-60 million opening weekend! How will it fare against other Marvel films? Hit the jump for details...
According to Box office analysts, via Boxoffice.com, Marvel's Ant-Man is on track to debut $55-60 million when it opens in North America on July 17. Considering the fact that we still have a few weeks to go until the film releases, these numbers could possibly go up, but that solely depends on Marvel, and how they continue their marketing for the film. With the first (mostly positive) reactions out for Ant-Man, the site describes Ant-Man's tracking as followed:
"Initial tracking figures show Ant-Man's total awareness level scoring 77 percent -- identical to that of Thor: The Dark World at the same point in its marketing cycle before earning an $85.7 million frame in November 2013 (the lowest Marvel debut post-2012's Avengers). However, Ant-Man's "definite interest" score is about 25 percent lower than the Thor sequel's."
So, as of now, Ant-Man looks as if it will be number one in the box office opening weekend. But the big question is, will it stay that way the second week? No one knows the answer to that, but they do say big things have small beginnings! What do you think? Sound off below with your thoughts!