Marvel Shrugs Off CAPTAIN AMERICA: BRAVE NEW WORLD B- CinemaScore: "[It] Isn't The Best Measure Of Reception"

Marvel Shrugs Off CAPTAIN AMERICA: BRAVE NEW WORLD B- CinemaScore: "[It] Isn't The Best Measure Of Reception"

Despite mixed reviews for Captain America: Brave New World, Marvel Studios isn’t sweating that headline-grabbing CinemaScore as all signs point to the movie holding up well during its second weekend.

By JoshWilding - Feb 17, 2025 12:02 PM EST
Source: Variety

As we first told you yesterday, Captain America: Brave New World opened to an estimated $100 million over the four-day Presidents' Day weekend. With $92.4 million overseas, the movie's global debut sits at a solid $192.4 million. 

However, as we've already mentioned a couple of times, the blockbuster's second weekend will be key. Reviews have been mixed (Captain America: Brave New World sits at 50% on Rotten Tomatoes) and, on Saturday morning, we learned that it's received the MCU's lowest CinemaScore to date with a B-. 

Variety has run a piece on what this weekend could hold in store for Marvel Studios' latest movie. In that, it's said "sources close to the superhero adaptation believe that CinemaScore isn’t the best measure of moviegoer reception. They feel that way because those grades are bestowed after polling patrons in just a few theaters."

"On Rotten Tomatoes, a more expansive metric, 'Captain America: Brave New World' has a stronger 80% 'verified audience score," the trade adds. "PostTrak, another metric to poll moviegoers, reported that parents and kids gave the film four out of five stars. However, general audiences handed out three of five stars."

In other words, Captain America: Brave New World may not be the disaster some would have you believe. While some will say Marvel Studios is in damage control, that CinemaScore was generated after only Friday, not the whole weekend. It's also said in this report that the movie cost upwards of $180 million to produce with a $100 million marketing spend on top of that. 

Despite mixed reviews, there are indications the movie has a broad appeal with ticket buyers in the U.S. made of 35% Caucasian, 26% Latino/Hispanic, 23% Black, and 10% Asian. 

Ant-Man and The Wasp: Quantumania plummeted by 70% in its second weekend, while The Marvels plummeted with a 78% drop. Provided Captain America: Brave New World can avoid a similar fate, profitability is in sight for Sam Wilson.

"This has a chance to have long playability," Exhibitor Relations analyst Jeff Bock tells the site. '"Ant-Man' didn’t have that. The industry needs Marvel. No other film is opening to over $100 million in February. Having three of them on the calendar is a bright spot."

Did you watch Captain America: Brave New World in theatres this weekend?

In Captain America: Brave New World, after meeting with newly elected U.S. President Thaddeus Ross, played by Harrison Ford in his Marvel Cinematic Universe debut, Sam Wilson finds himself in the middle of an international incident. He must discover the reason behind a nefarious global plot before the true mastermind has the entire world seeing red.

The movie stars Anthony Mackie, Danny Ramirez, Shira Haas, Xosha Roquemore, Carl Lumbly, with Giancarlo Esposito, Liv Tyler, Tim Blake Nelson, and Harrison Ford. The movie is directed by Julius Onah and produced by Kevin Feige and Nate Moore. Louis D’Esposito and Charles Newirth serve as executive producers.

"Flawed but functional, Captain America: Brave New World's many problems are largely forgotten any time Anthony Mackie and Harrison Ford electrify the screen," we said in our review"And when Red Hulk shows up, the movie reaches new heights of awesome."

Captain America: Brave New World opens in U.S. theaters on February 14, 2025.

CAPTAIN AMERICA: BRAVE NEW WORLD Box Office Projections Suggest Second Weekend Drop, But It's Not All Bad News
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CAPTAIN AMERICA: BRAVE NEW WORLD Box Office Projections Suggest Second Weekend Drop, But It's Not All Bad News

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ProfessorWhy
ProfessorWhy - 2/17/2025, 12:35 PM
I will gladly read 200 DD articles a day if march would just get here already
Malatrova15
Malatrova15 - 2/17/2025, 12:35 PM
So Marvel says we dont know what we like and they Just make cool movies ..,the kids are wrong
MakeAmericaGrea
MakeAmericaGrea - 2/17/2025, 12:37 PM
@Malatrova15 -

Quantumania - released during President's Day four day weekend in 2023

Brave New World - released during President's Day four day weekend in 2025

Similar budgets.
Similar opening weekend grosses.
Similar failures to make a profit.
MakeAmericaGrea
MakeAmericaGrea - 2/17/2025, 12:41 PM
@Malatrova15 -

"Variety has run a piece on what this weekend could hold in store for Marvel Studios' latest movie. In that, it's said "sources close to the superhero adaptation believe that CinemaScore isn’t the best measure of moviegoer reception. They feel that way because those grades are bestowed after polling patrons in just a few theaters.""

But if CinemaScore gave this movie an A, Variety, Disney's ventriloquist dummy, wouldn't have a problem with CinemaScore.
KwisatzHaderach
KwisatzHaderach - 2/17/2025, 12:38 PM
Movie was decent but boy was the Samuel Stern scene blatantly reshot, as well as the final good guy speech with Rulk
MisterDoctor217
MisterDoctor217 - 2/17/2025, 12:40 PM
I’ve always heard that the CinemaScore is one of the best ways to gauge audience reception and predict a movie’s box office run , but I’ve never known why since most scores like the article mentioned are generated after only a day or few days and not at many theaters.

So it’s not really a general consensus isn’t it? Or is it? I mean do they mention how many people they polled and if it’s nationwide?


Genuine question lol
MakeAmericaGrea
MakeAmericaGrea - 2/17/2025, 12:42 PM
@MisterDoctor217 -

Few polls ask enough people.

Disney would be very okay with polls answered by 50 people, where 42 of them said they like this movie.
OmegaDaGr0dd
OmegaDaGr0dd - 2/17/2025, 12:44 PM
@MisterDoctor217 - Best way to look at Cinemascore is that it is a true assessment of what a person who actually saw the movie felt. It can't be review bombed or manipulated, and people who haven't seen the movie can't impact the score. Nothing more, nothing less
MakeAmericaGrea
MakeAmericaGrea - 2/17/2025, 2:05 PM
@OmegaDaGr0dd -

Unfortunately, 100 people could be polled by CinemaScore, and 40 to 92% of the people could be halfwits, Lefties, and or lying.
MisterDoctor217
MisterDoctor217 - 2/17/2025, 2:55 PM
@OmegaDaGr0dd -

But if it’s only a small sample and always at the same theaters how can it represent what people generally thought of it ?

I’d believe it more if it was a bigger sample of people and more spread out over the US but I hear it’s always the same locations
Which is big cities and such where , granted, more people who go the movies, but what about people that go later cause they can’t opening weekend or people who live in other medium sized cities?
Apophis71
Apophis71 - 2/17/2025, 3:00 PM
@MisterDoctor217 - I mean ultimately it is a guide to if the film is better than expected or worse, no more and no less thus if hyped up in advance as best ever it will get a low score even if still good but if pushed as worst ever and viewed as better it will get a highish score even if still meh.

That is basicaly how they calculate the score hence why a film most consider bad can still get a B+ on it if everyone knew it was going to be bad in advance. Whilst at the same time a film most consider average can get B- if in advance they expected good or great.

In other words in isolation it CAN mean little but if looking at all metrics such as measures of pre-release interest and post release reviews it can help give a clearer picture.

To put it another way if on the fence about buying a ticket and has a high score then go ahead and take the trip as likely better than you'd expect but if low wait to watch at home.

I haven't seen the film yet but as a lot were pushing the line it looked like a Winter Soldier type/level film which is probably the best solo MCU film ever it isn't a huge shock it scored so low TBH as was never likely to match or top the best of the bunch.
rychlec
rychlec - 2/17/2025, 12:43 PM
The Leader gets an F CinemaScore from me. And I agree with Grace...take the damn serum, Sam! It should be a job requirement in your line of work.
MakeAmericaGrea
MakeAmericaGrea - 2/17/2025, 2:07 PM
@rychlec -

Who needs super soldier serum when Marxist execs, producers, directors, and writers will clothe you in plot armor?
ObserverIO
ObserverIO - 2/17/2025, 12:43 PM
Audience scores are not at all reliable. The Snyder fanbase has proven this. In a way it's more reliable to poll a few random people from diverse areas than to leave it open for anyone to use.
ObserverIO
ObserverIO - 2/17/2025, 12:47 PM
@ObserverIO - They should use comicbookmovie.com's polls.

Our poll on Cap 4 currently has 43% say it's 3/5 and exactly 28% on either side of it.

There's your result: Your movie is mid.
bobevanz
bobevanz - 2/17/2025, 1:01 PM
@ObserverIO - audience scores aren't reliable, critics scores aren't reliable.. who can we trust?! Just Observer I guess lol
ObserverIO
ObserverIO - 2/17/2025, 1:36 PM
@bobevanz - Yes that's exactly what I'm saying, obviously.
BisonScarBlood
BisonScarBlood - 2/17/2025, 12:46 PM
User Comment Image
bobevanz
bobevanz - 2/17/2025, 1:00 PM
@BisonScarBlood - hurr durr someone just found this lol
MakeAmericaGrea
MakeAmericaGrea - 2/17/2025, 2:10 PM
@BisonScarBlood -

Harrison is a pro Kamala muppet.
Deklipz
Deklipz - 2/17/2025, 7:50 PM
@BisonScarBlood - and your point?
Oberlin4Prez
Oberlin4Prez - 2/17/2025, 12:49 PM
Lol. So when one metric doesn't go the way you want, it's illegitimate?
MakeAmericaGrea
MakeAmericaGrea - 2/17/2025, 2:01 PM
@Oberlin4Prez -

"In other words, Captain America: Brave New World may not be the disaster some would have you believe."

"...may..."


"While some will say Marvel Studios is in damage control,"

Many.

"...that CinemaScore was generated after only Friday, not the whole weekend."

The opinions of people who saw it on the third or second day are just as valid as the opinions of people who saw it on the third, fourth, fifth, twentieth, or one thousandth day.

"It's also said in this report that the movie cost upwards of $180 million to produce with a $100 million marketing spend on top of that."

Yeah, and many people get false information. And many people lie.

Wait. Disney will one day this year say it cost more than $180 million.

And the marketing is likely more than $100 million.

Captain UnAmerican will never make a theatrical profit in 2025.
narrow290
narrow290 - 2/17/2025, 2:39 PM
@MakeAmericaGrea - Hahahahaha you're such a clown, I had that much more fun watching this movie just knowing you'd be crying like a little bitch at its success. Keep twisting your tiny brain into a pretzel but its not gonna flop but keep posting the shits hilarious
da2213viking
da2213viking - 2/17/2025, 12:53 PM
I didnt see this movie and probably never will. I just have never been that invested in the MCU. If people want to suppport it and like it then thats there business. Why people are so invested in if it loses money or it makes money is beyond me. I think people really think they are winning some culture war if it goes one way or another. Baffles me.
MakeAmericaGrea
MakeAmericaGrea - 2/17/2025, 2:13 PM
@da2213viking -

Not everything should be supported because of the freedom of expression and the pursuit of happiness.

That is how we've gotten to this point with so many shitty movies and shows, and destructive laws and social norms.
MakeAmericaGrea
MakeAmericaGrea - 2/17/2025, 2:16 PM
@da2213viking -

If you aren't knowledgeable about the culture war, and or are apathetic about it, that doesn't make the culture war unimportant. It's a you problem.
da2213viking
da2213viking - 2/17/2025, 2:59 PM
@MakeAmericaGrea - I know what people say is the culture war. I just dont think it matters and its just used as more of a way to create separation between people and make them angry at each other. If you do then by all means. Persue your freedom. Fight it. Its pointless to me.

I would say thinking so many shitty movies and TV shows existing only currently is a weird take. That is a highly subjective take but besides that if you go to any given year of cinema or TV there will always be media that are viewed as bad and good. You are more than entitled to think its more current now then before but that could come from a place of bias.

I dont share those views. I think every year has good movies and bad movies. There is no golden standard for cinema. We tend to remember the good ones and forget about the bad ones. Fighting for better media is not something i am for because i dont think the problem is there. Lots of stuff comes out every year that I love. Even if its not in the pop culture sphere.
Apophis71
Apophis71 - 2/17/2025, 3:05 PM
@da2213viking - There is also quite simply a lot more films made now than there was each year in the last century, doubly so when it comes to TV content, we simply only remember the good films from 50yrs ago or whatever as most folk move on and forget all the average and bad stuff.
bobevanz
bobevanz - 2/17/2025, 12:59 PM
We're now in the damage control cycle lmao
bobevanz
bobevanz - 2/17/2025, 1:07 PM
I guess we'll see won't we
Opening weekend Worldwide totals: Eternals 160m, Quantumania 225m, Thor 4 303m, Wakanda Forever 331m, and 449m for Multiverse of Madness
TheVisionary25
TheVisionary25 - 2/17/2025, 1:04 PM
Headline seems a bit misleading since it’s not necessarily Marvel saying this but I digress…

However these sources are right in that Cinemascore comes from limiting research then something like PostTrak or even RT since the former is posted after just the premeire night or so.

Anyway , I’m glad the audience is responding to it more positively then the critics so far since I did like the film atleast.
AnEye
AnEye - 2/17/2025, 1:28 PM
Damage control.
MakeAmericaGrea
MakeAmericaGrea - 2/17/2025, 1:52 PM
"On Rotten Tomatoes, a more expansive metric, 'Captain America: Brave New World' has a stronger 80% 'verified audience score," the trade adds."

How many of those people haven't seen the movie?

How many of those people are lefties who didn't like it but want people to think it is well liked, and want to annyoy people in the right?


"PostTrak, another metric to poll moviegoers, reported that parents and kids gave the film four out of five stars. However, general audiences handed out three of five stars."

So many people with more knowledge and intelligence think it's not great, and many people with less knowledge and intelligence think it's great.
eddyxx
eddyxx - 2/17/2025, 2:18 PM
@MakeAmericaGrea - you can’t rate a movie on rotten tomatoes unless you bought a ticket for it on fandango. That’s why it’s a verified audience score.
Superheromoviefan
Superheromoviefan - 2/17/2025, 2:31 PM
they arent wrong
MrDandy
MrDandy - 2/17/2025, 2:45 PM
And on IMDb it has a mediocre 6.0 rating and on Letterboxd a 2.6. You like them numbers better. God Marvel fan base is turning into Snyderverse fans. If you don’t demand quality, you are just going to get mediocre slop.
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