In a recent interview from the 2010 San Diego Comic-Con, Marvel President of Production
Kevin Feige told
MTV that
Joe Johnston was chosen to direct
Captain America: The First Avenger based on his early work as an art director, in addition to his recent work behind the camera:
"When you look at the design work he did on the original Star Wars
—I saw a bunch of people dressed as Boba Fett already lined up for his signing... The work he did with [Steven] Spielberg on Raiders
, the two films he directed, of course The Rocketeer
. I think his whole career has been leading up to this movie.
"I definitely asked Joe, 'What kind of gloss are we going for here? Is this going to have the kind of Spider-Man, Fantastic Four
shine?' He said, 'It's not going to be that glossy, not that colorful, but we're not going as dark as something like Batman
.'"