Perhaps The Cleverest (And Cheekiest) Piece Of Marketing For DC's "The New 52" Yet!

Perhaps The Cleverest (And Cheekiest) Piece Of Marketing For DC's "The New 52" Yet!

Well, this was a very devious move by DC! Promoting the relaunch of their titles this month, they bought certain keywords on Twitter so that their info would come up first. And one of those words was MARVEL...

News
By JoshWilding - Sep 09, 2011 01:09 PM EST
Filed Under: DC Comics
Source: Bleeding Cool

Now, I'm not sure how many of you guys use Twitter (if so, be sure to follow me by clicking on the link at the bottom of the page!) but among the usual trending topics on the site, there will occasionally be one or two which are "Promoted" by certain companies for movies or what have you. They do this by purchasing certain keywords, something that Bleeding Cool point out was done by DC recently.

What's the big deal? Well, try searching for "Marvel" and you'll get...



Now THAT is what I call a crafty bit of marketing! The site point out that, "Trademark owners can challenge when their trademarks are bought as keyword searches." Hmm...I'm guessing that it won't be too long until the latest division of the House of Mouse contact their lawyers, eh?





BLACK CANARY: BEST OF THE BEST Interview: Tom King & Ryan Sook Discuss Their WWE-Inspired Comic (Exclusive)
Related:

BLACK CANARY: BEST OF THE BEST Interview: Tom King & Ryan Sook Discuss Their WWE-Inspired Comic (Exclusive)
ZATANNA: DC Comics' Mistress Of Magic Returns In New Series From Writer/Artist Jamal Campbell
Recommended For You:

ZATANNA: DC Comics' Mistress Of Magic Returns In New Series From Writer/Artist Jamal Campbell

DISCLAIMER: As a user generated site and platform, ComicBookMovie.com is protected under the DMCA (Digital Millenium Copyright Act) and "Safe Harbor" provisions.

This post was submitted by a user who has agreed to our Terms of Service and Community Guidelines. ComicBookMovie.com will disable users who knowingly commit plagiarism, piracy, trademark or copyright infringement. Please CONTACT US for expeditious removal of copyrighted/trademarked content. CLICK HERE to learn more about our copyright and trademark policies.

Note that ComicBookMovie.com, and/or the user who contributed this post, may earn commissions or revenue through clicks or purchases made through any third-party links contained within the content above.

Do you have what it takes to write for us?
Want to contribute?
1 2
BlueMex
BlueMex - 9/9/2011, 1:34 PM
typing .... MARVEL......hmm nothing
sexymuppet
sexymuppet - 9/9/2011, 1:36 PM
im confused
TheFlyingGarcia
TheFlyingGarcia - 9/9/2011, 1:41 PM
Animals that lay eggs don't have belly buttons
PaulRom
PaulRom - 9/9/2011, 1:41 PM
LOL, that's pretty ironic. :D
Supes17
Supes17 - 9/9/2011, 1:41 PM
lmao very sneaky DC
Supes17
Supes17 - 9/9/2011, 1:42 PM
TPerryoo7
TPerryoo7 - 9/9/2011, 1:44 PM
Is that english? ummm
marvel72
marvel72 - 9/9/2011, 1:55 PM
pointless.
plasticman
plasticman - 9/9/2011, 2:00 PM
Oh, hogwash. Drop me a comic book any day of the week before I even think of Tweeting.
headlopper
headlopper - 9/9/2011, 2:04 PM
That translates: "I'm a little whore ,my door is always open to anyone with a Marvel comic in their hand".
Now, what country is she from...(Gotta open the Travelocity website...)
Technoman
Technoman - 9/9/2011, 2:06 PM
LOLOLOOLOLOLOLOL
Fogs
Fogs - 9/9/2011, 2:08 PM
Well... I work in a ad agency and that's pretty common when it comes to directed media... just check the google adwords logic companies use, that's the same.

Sometimes they're really aggressive, like, if you search for "Mc Donald's" you'd get a "Really? Real burgers are here (link to burger king)" - this example is hypothetical, BTW :P
HelaGood
HelaGood - 9/9/2011, 2:09 PM
so lame
PaulRom
PaulRom - 9/9/2011, 2:17 PM
@yossarian As awesome as Gusto is, I'll report anyone who calls someone a dumbass. ;p
Supes17
Supes17 - 9/9/2011, 2:18 PM


LMAO The Article Title Should Read:
"DC COMICS BUYS "MARVEL"!"
Trust me, many people will click on the link!!!
Supes17
Supes17 - 9/9/2011, 2:18 PM
Dumba-oh ok bro o_O
lol
Supes17
Supes17 - 9/9/2011, 2:27 PM
Now that I think about it... What IS this article doing on the front page?
AVEN
AVEN - 9/9/2011, 2:30 PM
i don't get it
SageMode
SageMode - 9/9/2011, 2:31 PM
DC needing Marvel to market themselves on twitter huh? Snakes. Lol
stevepants
stevepants - 9/9/2011, 2:37 PM
@yossarian...grown men don't troll comic book movie sites.
CapFan79
CapFan79 - 9/9/2011, 2:37 PM
DC blows
DangerMan
DangerMan - 9/9/2011, 2:47 PM
AHHHHHHHHHHHHHHHHHHHHHHHHH!!! (Head Explodes)
JackBauer
JackBauer - 9/9/2011, 2:52 PM
@yossarian - I think you should report PaulRom for using the word "dumbass".

@PaulRom - Chill out dude. They're just joking around. "Dumbass" wasn't meant in a threatening or mean way.

@stevepants - Says who? Sounds like we were reading comics before you stopped shitting yourself :)
reignSupreme
reignSupreme - 9/9/2011, 3:17 PM
dc is pathetic, MARVEL could probably stop advertising and promoting movies,comics ect. and still outsale dc in all aspects
Supes17
Supes17 - 9/9/2011, 3:50 PM
oh great, another Marvel supremacist
batmanrises
batmanrises - 9/9/2011, 3:57 PM
Ummmm...yea Marvel started this shit by calling their online comics service "DCU"...Digital Comics Unlimited...WAY shadier than what DC did on Twitter.
Clones
Clones - 9/9/2011, 4:04 PM
translation: "@dionsoehartono Yes indeed! The ones who already used to watch Marvel movies are waiting, but some of them does not seem to get the point :D"
THRILLHO
THRILLHO - 9/9/2011, 5:07 PM
JohnTom88
JohnTom88 - 9/9/2011, 5:26 PM
@Clones in other words, "Marvel" is already a film genre by itself. Any superhero movies are first thought to be "Marvel".
NeoBaggins
NeoBaggins - 9/9/2011, 5:57 PM
"Any superhero movies are first thought to be "Marvel"."

Huh?
Supes17
Supes17 - 9/9/2011, 6:27 PM
Yes @johntom elaborate on that statement
JohnTom88
JohnTom88 - 9/9/2011, 6:55 PM
Check on the Malaysian (or is it Indonesian?) tweet Clones are translating - people overseas are starting to understand Marvel brand of superhero movies. WB/DC brand, not so much. They know about Batman or Superman characters, but the first thing that comes through their mind when seeing an unknown superhero fella on the screen.. "Is this another Marvel movie".

Marvel is starting to look like Pixar, fellas.
1 2
Related Headlines
Latest Headlines

Hot Headlines Hot Headlines

Sci-Fi & Fantasy

Anime & Manga

Gaming

Horror

Cartoons & Animated Features

Action Movies & TV

Pro Wrestling & MMA News
View Recorder