Disney Plans High-Quality Executions of Marvel Content

Disney Plans High-Quality Executions of Marvel Content

The head of Disney Interactive Studios Graham Hopper spoke with Gamasutra about the company’s thoughts on potential upcoming Marvel projects.

News
By DCMarvelFreshman - Mar 15, 2010 07:03 PM EST
Filed Under: Marvel Comics
Source: Gamasutra



Talking to Gamasutra, Disney's Stephen Wadsworth and Graham Hopper have revealed that they're having "a lot of conversations" with executives at the recently acquired Marvel, with a view to Disney-made "high-quality executions" of Marvel games.

Wadsworth, who is president of the Disney Interactive Media Group and recently spoke at the DICE Summit in Las Vegas, noted that Disney/Marvel discussions about games are still relatively early, since the Spider-Man and Hulk creator was only purchased last August.

His colleague Graham Hopper, head of
Disney Interactive Studios, commented on the possibilities of Disney-masterminded Marvel games: "We're engaged in a lot of conversations with the Marvel team", adding: "We would like to do some things in there which would be really high-quality executions of Marvel content."

The recent Disney results also echoed the belief that Marvel games would be good for the higher-end, more "hardcore" Xbox 360 and PlayStation 3 demographic which some Disney properties have a more difficult time reaching.

However, since a number of third-party game publishers currently have agreements with Marvel -- for example, Sega for the upcoming Iron Man 2 game -- it appears that it may be some time before all major Marvel properties free up for Disney control in terms of video games.

As for what branding these titles would be released under, Disney's Wadsworth told Gamasutra: "If we do things under the Marvel brand it may just be [marked on the box] under the Marvel brand." He added that it also might be a joint Marvel/Disney brand in some cases.

But since Disney products are not ever M-rated (the company's Turok was actually released under the Touchstone label), it appears that the former Marvel-only branding could apply for some of the more adult superhero titles -- which are nonetheless extremely early in the planning stages.

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LEEE777
LEEE777 - 3/15/2010, 7:48 PM
MICKEY MOUSE FISTS you @ GTRMAN!!!



; P
SHHH
SHHH - 3/15/2010, 7:48 PM
Ps3@xbox video games need to be made

1. Captain America
2. Thor
3. A better Incredible Hulk
4. Black Panther
5. Avengers
GUNSMITH
GUNSMITH - 3/15/2010, 8:00 PM
COOL AVATR SHHH
chasesuperremey
chasesuperremey - 3/15/2010, 8:08 PM
I just dont want them to micky mouse my childhood. I grew up on X-Men Thor and Hulk dont screw them up please.
hbk82287
hbk82287 - 3/15/2010, 8:20 PM
@LEE

...that picture is epic!
Wadey09
Wadey09 - 3/15/2010, 8:21 PM
i want a game with Arkham Asylum graphics or better, XO: Wolverine bloodshed, and Knights of the Old Republic for story.
mix it all together and what do you get?
one AWESOME game!!!!
InTylerWeTrust
InTylerWeTrust - 3/15/2010, 8:21 PM
Snoogins.

Snoogins Pictures, Images and Photos
bleedthefreak
bleedthefreak - 3/15/2010, 8:23 PM
@MarvelFreshman are you an editor? if not you totally should be your stuff jumps to main and its always good stuff. keep up the good work man
JoshWilding
JoshWilding - 3/15/2010, 8:49 PM
Interesting article MF! :) I wish they'd make a Daredevil game...hell, I wish they'd make a DD movie! :P

Guys, check out my GHOST RIDER Fan Cast!!! Just click the link!!!
antonio
antonio - 3/15/2010, 9:10 PM
@joshw,i agree,daredevil game would be sick!!!!!!!!and movie
jusme6
jusme6 - 3/15/2010, 9:46 PM
Great find BAMF!
When Disney/Marvel and WB/DC compete, the fanboys win!
Vital
Vital - 3/16/2010, 1:17 AM
Great thing to read. Glad they are thinking of stepping up their games cause most movie-game tie-ins are terrible. They must be looking at Rocksteady Games' Batman Arkham Asylum and are like 'we want to make games of that caliber'.
AxlKomix
AxlKomix - 3/16/2010, 6:26 AM
A Daredevil free-roaming game with Arkham Asylum graphics would be badass! That, or a Spidey game of the same calibur.
CorndogBurglar
CorndogBurglar - 3/16/2010, 7:42 AM
@ axl

the only problem with that, is if you make it free-roam, you HAVE to sacrifice graphic quality. look at all the free-roam games out there, none of them have the graphic quality of games like Arkham Asylum, Deadspace, or Battlefield: Bad Company 2 (best game out right now by the way.)

the reason for that is that too many resources are used to maintain the HUGE environments of the free-roam world, so the graphics CAN'T be as good. otherwise the system wouldn't be able to handle it. thats why games like Grand Theft Auto and Prototype, though they have good graphics, are still not as good or detailed as other genres. :)
JoshWilding
JoshWilding - 3/16/2010, 8:05 AM
Guys, check out my SQUADRON SUPREME Fan Cast!!! Just click the link!!!
AxlKomix
AxlKomix - 3/16/2010, 10:07 AM
@Corndon Burglar- Impossible or not, it would be badass!
CorndogBurglar
CorndogBurglar - 3/16/2010, 11:43 AM
@ axl

lol, most definately!
CorndogBurglar
CorndogBurglar - 3/16/2010, 11:46 AM
and hey, no Disney haters in this article??? hmm...interesting. lets just bad mouth disney when you hear bad news (which may or may not have anything to do with Disney). but when we get GOOD news, no one is there to say "good job, Disney."

sometimes i just hate people.
Phinehas
Phinehas - 3/16/2010, 3:34 PM
Was that a dare, CDB?

I still say the Disney acquisition of Marvel sucks! Of course you won't see the effects/affects for some years to come. It has only been less than three months. So no, I don't have much to say other than the purchase is going to harm Marvel, philosophically. Perhaps a little over-exposure to the point of becoming a parody of itself. But that's not really my concern. On the surface, it makes sense for a big conglomerate to buy a property like Marvel. But buisnesses still have mission statements, philosophies, and vision of what they want done. They are driven by foundational philosophies and worldviews that determine how they spend their money. Sometimes they may want to advance a paticular agenda and will demand that that element makes its way into the medium to saturate the public consciousness into social acceptance, desensitizing their previously held values. Propaganda is the word I was looking for. That's not to say that Disney will do utter evil and complete destruction. That is nonsense. But I do think that their worldview will corrupt.

Go on and hate me now.

Be sure that you respect me in the morning though, CDB, because I haven't and will not budge. I may be the only one. Or at least, the only one with enough courage to admit to a majority that I think they're wrong.
Next time that there is a lull in a negative response, I'll be sure to comment again, just so that we're represented.

The name is Phinehas

P...H...I...N...E...H...A...S
CorndogBurglar
CorndogBurglar - 3/18/2010, 2:09 PM
@ phine

lol, easy man...lol. i do respect you, you always make good points, and have good arguments for them. we don't always see eye to eye on everything, but that doesn't matter, we've never fought over it. you're not even who i'm talking about anyway, you don't pop into every article that has bad news instantly start bashing Disney for it. regardless of how you feel. i think you're smarter than blaming Disney for things that aren't even necessarily Disney's fault.

but you have to admit, there are a lot of disney haters that are quick to blame them for things, but those people don't ever gives them props for the good news. thats all i'm saying.
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