Warner Bros. May Be Considering Monetizing DC FanDome And Similar Upcoming Online Events

Warner Bros. May Be Considering Monetizing DC FanDome And Similar Upcoming Online Events

DC FanDome was a huge success, with 22 million views and over 150 million trailer views. Now, it appears as if Warner Bros. is considering monetizing similar online events moving forward. Check it out...

By JoshWilding - Sep 05, 2020 02:09 AM EST
Filed Under: Comic-Con
Source: Variety

DC FanDome was a huge success for Warner Bros., generating millions of views in 24 hours and resulting in plenty of positive publicity for the studio and its slate of DC Comics movies, TV shows, and video games. Now, the hope among fans is that this could become a yearly occurrence. 

During an interview with Variety, Ann Sarnoff, head of WarnerMedia Studios and Networks Group, reflected on the event's enormous success. Initially revealing that "[after] Fandome we saw viewership of our DC movies pop on HBO Max," she then indicated that Warner Bros. is looking at ways to continue that success, albeit by monetising the concept. 

"One of the big themes we’ve been talking about since the beginning is using our content and our IP in bigger and better ways," Sarnoff explained. "It’s clear we have a very big fan base that wants to stay very connected to us. We’re going to keep doing it in the spirit of super-serving fans and then see if there’s a way to monetize it."

That could be as simple as including adverts in the next DC FanDome...or as disappointing as asking fans to pay to access certain content and panels. That could backfire in a huge way. 

Clearly, it's still early days, and there's no reason to be concerned just yet. Ultimately, no one can blame Warner Bros. for looking to cash in on DC FanDome's success, and it does make sense for them as a business (however, it's still believed the event cost less than a Hall H panel at Comic-Con). 

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JustALurker
JustALurker - 9/5/2020, 2:35 AM
If they weren't releasing trailers for movies as big as the suicide squad and the batman then very little number of people will pay, content like that easily leaks online. Monitizing the event will only make it more niche unless if they have live sessions with the stars which I doubt.
Doomsday8888
Doomsday8888 - 9/5/2020, 2:39 AM
Ehhh if their plan is to make us pay for some shit i strongly doubt that they'd say it with such nonchalance.

Like you said Josh, they will probably just place some ads, so no biggie.
TheUnworthyThor
TheUnworthyThor - 9/5/2020, 2:41 AM
Commercials are fine, whatever, but like hell I’m going to pay money to watch glorified advertising for future movies and TV.
KWilly
KWilly - 9/5/2020, 5:40 AM
@TheUnworthyThor - Exactly. Especially since I know I can find leaked info hours before they even announce it.
dracula
dracula - 9/5/2020, 2:42 AM
If they have a good amount of stuff and at most was $20, then yeah id be fine with paying that
inkniron
inkniron - 9/5/2020, 2:48 AM
Of course they would, this is no surprise. The name of the game is show business not show friends.

If they really want to capitalize monetarily, just put out good content that appeals to the masses.
dracula
dracula - 9/5/2020, 2:48 AM
Best heroes around





Kevwebsz
Kevwebsz - 9/5/2020, 3:37 AM
@dracula - Currently going through Justice League with a friend and I really wish live action JL was like them.
dracula
dracula - 9/5/2020, 3:38 AM
@Kevwebsz - Hell yeah, The DCAU is the standard for all shared universe, wish we got more from it than the occasional movie set in that continuity. Would be great to get a new show
SnideCut
SnideCut - 9/5/2020, 11:02 PM
@dracula - I wish DC felt the same way about Superman.
AC1
AC1 - 9/5/2020, 2:51 AM
That'd be pretty tacky, making fans pay for what's essentially advertising
tmp3
tmp3 - 9/5/2020, 3:04 AM
That’s not what he means. He means that they want to find more ways to monetize this fan interest, not monetize the event itself.
Himura
Himura - 9/5/2020, 3:14 AM
I'm cool with ads. Definitely wouldnt watch if I had to pay for it though.
GothamSon
GothamSon - 9/5/2020, 3:21 AM
DC: (*discovers Belle Delphine & Bella Thorne on OnlyFans*)

DC: 'We should do that, let's do that.'
Kumkani
Kumkani - 9/5/2020, 3:30 AM
@GothamSon - LMAOO
Kumkani
Kumkani - 9/5/2020, 3:31 AM
Don't make people pay for shit
WakandanQueen
WakandanQueen - 9/5/2020, 3:38 AM
Nope
GothamSon
GothamSon - 9/5/2020, 3:55 AM
DC obviously going through a lot of turbulent corporate drama. I can relate why they want to do this to their most popular fandom event in years.

Hope it's just advertising and not monetised.
TheWalkingCuban
TheWalkingCuban - 9/5/2020, 4:18 AM
@GothamSon - Hmm just advertising. Yeah that would be neat, swell even. Wonder Woman pulls a Batman and accidentally hospitalizes a panhandler, “why would she do that doctor? It was the only eye I had left!”
(Unfortunately commercial timing)

nikgrid
nikgrid - 9/5/2020, 4:11 AM
HAHA! Good luck with that WB. [frick] just let AT&T run the company...surely they can't make worse decisions.

What's with the American flag backdrop?
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