Mattel Launches Its Own Film Division To Be Led By DALLAS BUYERS CLUB Producer Robbie Brenner

Mattel Launches Its Own Film Division To Be Led By DALLAS BUYERS CLUB Producer Robbie Brenner

In an effort to compete with rivals Hasbro and LEGO, Mattel - who owns the right to Barbie, He-Man and more - has announced plans to launch its own film division under veteran producer Robbie Brenner...

News
By MarkCassidy - Sep 06, 2018 02:09 PM EST
Variety is reporting that Mattel Inc. is in the process of setting up Mattel Films, which will be a new division producing motion pictures based on its globally recognized franchises such as Barbie, He-Man and the Masters of the Universe, Hot Wheels and Max Steel.

The new division is to be headed up by Dallas Buyers Club producer Robbie Brenner, who will report to Ynon Kreiz, Mattel’s new chairman and CEO.

“Mattel is home to one of the world’s greatest portfolios of beloved franchises, and the creation of Mattel Films will allow us to unlock significant value across our IP,” said Kreiz. “Robbie is a gifted storyteller and a highly respected filmmaker with deep relationships in entertainment. She is the perfect leader to bring our celebrated brands to life.”

As we know, Sony was in the process of developing features based on Barbie and Masters of the Universe, but we're now hearing that the studio's options have expired on those properties, which means Mattel Films will likely wind up starting from scratch.
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CWBNGAJEEPGUY85
CWBNGAJEEPGUY85 - 9/6/2018, 2:34 PM
Good luck to them!
Kevwebsz
Kevwebsz - 9/6/2018, 2:39 PM
Um...ok yeah. Lets see how it goes.
THEDARKKNIGHT1939
THEDARKKNIGHT1939 - 9/6/2018, 2:39 PM
Sounds like good news to me. Can't see how a Barbie movie could work though. He-Man on the other hand, hell yes.
LORDbuckethead
LORDbuckethead - 9/6/2018, 2:40 PM
Not much has been said about that Barbie film for awhile. A few months back, Sony came out and said they had pushed back the movie until AT LEAST 2020.

Since then, they have made a lot of changes, including re-casting the lead role. It was originally supposed to be Amy Schumer (oh God), but they replaced her eventually with Anne Hathaway.
regularmovieguy
regularmovieguy - 9/6/2018, 2:42 PM
@LORDbuckethead

Hathaway could do something great with it. Still doubt I’d see that property in theaters but home viewing is not out of the question.

She carried Oceans 8 imo.
LORDbuckethead
LORDbuckethead - 9/6/2018, 2:44 PM
@regularmovieguy - I wasn't a fan of Ocean's 8 AT ALL, but Hathaway was by far the best character.

I think I'll be skipping the Barbie film in theaters as well.
regularmovieguy
regularmovieguy - 9/6/2018, 2:50 PM
@LORDbuckethead

Haha I agree. It was just a really boring movie with a wasted cast. Under Soderberg we could’ve gotten a better movie I’m sure.
TheUnworthyThor
TheUnworthyThor - 9/6/2018, 2:45 PM
As long as this means I get a great Masters of the Universe movie then I am totally on board.
JonF
JonF - 9/6/2018, 4:56 PM
@TheUnworthyThor - Well, to be honest, Beastmaster was closer to what a Masters of the Universe movie should have been!

I hate the fact that Filmation ' s He-Man cartoon has so strongly influenced the public's perception of what the property should be!
TheUnworthyThor
TheUnworthyThor - 9/6/2018, 5:56 PM
@JonF - As opposed to? The pack-in comics?
SimplyAz
SimplyAz - 9/6/2018, 2:46 PM
I watched this excellent Documentary on Netflix called Power of Grayskull: The Definitive History of He-Man and the impact he had on Mattel.
It was fantastic and as someone who grew up watching the Cartoon really had the nostalgia factor for me.
Personally cannot wait for a He-Man film, hopefully made by fans of the cartoon Series and toys.
NinnesMBC
NinnesMBC - 9/6/2018, 2:54 PM
So if I get this right they are trying to do their own cinematic universe like Marvel, DC, Fox, Sony and Universal with their Dark World monsters and Legendary's Kaiju-esque creatures. (Fast and Furious too)

Hmm.
regularmovieguy
regularmovieguy - 9/6/2018, 2:55 PM
Off-Topic:

MetaCritic reviews are not being kind to Iron Fist S2😳

https://www.metacritic.com/tv/marvels-iron-fist/season-2

It’s currently sitting at a 39.
TheBeard
TheBeard - 9/6/2018, 2:55 PM
regularmovieguy
regularmovieguy - 9/6/2018, 3:00 PM
@TheBeard

Lmao...never gets old 😂
Chewtoy
Chewtoy - 9/6/2018, 3:02 PM
Hasbro realized a while back that the future is in managing IP and not making toys, especially with the rise of 3-D printers on the horizon. Looks like Mattel is following suit.
AnthonyVonGeek
AnthonyVonGeek - 9/6/2018, 3:09 PM
Give me a good He-Man trilogy with the first part being about Adam getting the sword and becoming He-Man to defeat Skeletor then the second be about the Snake-Men and the third being about Skeletor calling on Hordak and that’ll involve Adora becoming She-Ra then lead off into a She-Ra movie trilogy with cameos by He-Man and the Masters gang.
JonF
JonF - 9/6/2018, 5:02 PM
@AnthonyVonGeek - no. All wrong. Check my avatar for the reasons why.
AnthonyVonGeek
AnthonyVonGeek - 9/6/2018, 6:17 PM
@JonF - you have a MOTU avatar... ok. How is my hopes for a good trilogy wrong when they’re just my hopes?
fundamentallyOT
fundamentallyOT - 9/6/2018, 3:39 PM
Hire Ruin Johnson. He will subvert your expectations!

The Sword of Grayskull will be a spoon.
Starlight
Starlight - 9/6/2018, 4:04 PM
HE-MAN !!!! About time !!! Btw, who owns SILVERHAWKS?....
Darlene1974
Darlene1974 - 9/6/2018, 4:48 PM
they just dont want DISNEY to buy their entities... LOL
nuclearpriest
nuclearpriest - 9/6/2018, 4:49 PM
Barbie=Legally Blonde
He Man=Thor
Hot Wheels=Fast and Furious
I don't know what Max Steel is but for the rest,I can see it happening.
mitchellhenrysp
mitchellhenrysp - 9/6/2018, 5:07 PM
Idk about this since didn't the dolph lungren he man and Max Steel bomb
BillyBatson1000
BillyBatson1000 - 9/6/2018, 5:07 PM
This could also put Tom Hanks/Mattel's toy-based astronaut movie, Major Matt Mason back on the front burner.
marvel72
marvel72 - 9/6/2018, 5:26 PM
Max Steel sounds like a pornstar name.Masters Of The Universe could be cool.He-Man could crossover with Barbie,Ken wouldn't stand a chance with Barbie if He-Man was the alternative love interest.
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