Can Jonah Hex be profitable?

This Friday's latest comic book movie will make back what it cost

Editorial Opinion

JONAH HEX the scarred up badass bounty hunter of the old west comes a blazing into theaters this Friday.

For those of you that don't follow the box office: This summer has been a down year compared to last year's record breaking summer. Specifically down this year are the comic book movies' box office. KICK-ASS and THE LOSERS both underperformed, even IRON MAN 2 is a bit of a disapointment-- currently at $299 milion at the US box office, it might not out gross the original that made $318,412,101.

JONAH HEX is not exactly a well known property. In case you didn't know about its coming out, don't blame yourself, Warner Brothers has horribly marketed the film since the first trailer was only released seven weeks ago. The good news is, according to a critic friend of mine who saw a press screening, it was a fun action packed movie and Brolin was awesome. The bad news though is that it has to go against TOY STORY 3 which opens in more theaters. We all know that everyone's going go see it over JONAH HEX. The really bad news is that the movie tracking badly, what that means is that the averavge American has no idea the movie's even coming out.

All in all this pretty much means that, unless by the the grace of god, this movie probably won't make back its budget, which means no sequel for it and probably no more obscure comic book movies.

The film stars Academy Award® nominee Josh Brolin (“Milk,” “No Country For Old Men”), two-time Academy Award® nominee John Malkovich (“In the Line of Fire,” “Places in the Heart”), Megan Fox (“Transformers: Revenge of the Fallen”), Michael Fassbender (“Inglourious Basterds”), Will Arnett (“Blades of Glory”) and Academy Award® nominee Michael Shannon (“Revolutionary Road.”).

Jonah Hex is in theaters June 18, 2010

TRANSFORMERS Star Megan Fox Reflects On JONAH HEX Role: I'm Definitely Not Bad In It

TRANSFORMERS Star Megan Fox Reflects On JONAH HEX Role: "I'm Definitely Not Bad In It"

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